Data Customer

SUMMARY

Expertise in generating data driven insights and statistical modeling using SAS, STATA and Excel, R, Python

Proficient in communicating complex ideas to senior leaders/executives – convey simple & clear messages

Demonstrated solid negotiation skills in high stake projects that involve multiple suppliers, external regulators, and internal stakeholders

Expertise in leading and managing large scale projects throughout the project lifecycle

Ability to manage multiple projects simultaneously and work in a fast-paced environment

SKILLS

Operating Systems

Windows, Mac OS X

Statistical and Analysis tools

SAS BASE, SAS (Enterprise Miner), JMP, SPSS, R, STATA, Python for Data Science (Numpy,Pandas, scikit-learn, SQLalchemy), SQL,

Teradata, Adobe Analytics, Google Analytics, MS Office and MS Excel and Excel Solver, Pivot tables, MS Visio, MS Project SystemstoWin, Tableau, QlikView

Expertise

Data cleaning and manipulation

Machine Learning, Decision Trees, Clustering, Neural Networks, Chi-Square analysis, Hypothesis Testing, Lifetime value analysis, Factor analysis

ANOVA, T-test, Correlations, Market Basket, Linear and Logistic Regression, Predictive analytics, Descriptive analytics, Decision Trees,

Linear and Integer Linear programming, Network modeling, Optimization, Queuing Theory

Monte Carlo Simulation, Bayesian Networks and Naïve Bayes, Econometrics, Time Series Analysis, Six Sigma

Consumer Insights, CRM, Segmentation, Consumer Behavior, Marketing analytics, Market research

Qualitative and Quantitative Research

Project Management

EDUCATION

University of Texas at Dallas, Richardson, TX. M.S Business Analytics

Dec 2018

SMU, COX School of Business, Dallas, TX. Graduate Marketing Certificate

Mar 2016

Lehigh University, Bethlehem, PA. M.S. in Learning Sciences and Tech

Dec 2009

Bilkent University, Ankara, Turkey. B.S. in American Culture and Literature

June 2003

EXPERIENCE

VP Client Quantitative Analyst, Bank of America

Jan 2018 –May 2018

Analyze consumer data, utilize database marketing and market trends to identify new revenue strategies Conduct analysis for business managers to drive strategies to increase the capture rate of applications, improve customer retention, understand customer relationship and journey to drive growth for the Bank of America’s Consumer Vehicle Lending

Provide data driven insights to business managers about the market opportunity for Bank of America’s Consumer Vehicle Lending (CVL) product by analyzing internal customer data as well as industry data

Data Scientist, University of Texas at Dallas

Aug 2016 –present

Analyze consumer data, utilize database marketing and market trends to identify new revenue strategies for TGI Friday and Allstate Insurance.

Support decision making by leveraging data and data science techniques such as data mining, association rules, clustering, segmentation, elasticity modelling, time series analysis, survival and panel analysis

Drive strategic business decisions via predictive and prescriptive analytics using SAS, SQL, STATA and R

Marketing Analytics, SMU COX Graduate School of Business

Sept 2015 – Mar 2016

Analyze customer behavior and employ loyalty metrics to lead customer satisfaction and retention

Employ segmentation to support company’s brand and product positioning and simulate results

Analyze consumer behavior and brand related decisions for various products

Develop brand equity management through measurement techniques

Employ customer lifetime value principles and customer relationship management

Program Development Manager, American Airlines

Oct. 2011 – Sept.2014

Lead two teams of instructional designers (18 associates) to develop and deliver on key training projects, CBTs, WBTs, ILTs, and blended learning

Lead and provide analytical solutions and customer-focused, analytical insights utilizing MS Excel and conducting focus group interviews for the business needs

Deliver analytical solutions using Excel and PowerPoint under pressing timelines, influence internal and external stakeholders for data driven solutions.

Manage the instructional team in developing and successfully delivering various types of training, including business processes, safety, compliance and key projects and initiatives

Determine scope, schedule, and resource requirements for the development of learning solutions

Strategically plan annual and next 2 year training goals for the business needs by adhering to budget guidelines through financial planning and management

Develop team members to the best of their capacity through inspirational leadership, organizational, interpersonal and negotiation skills

Marketing/Instructional Designer, Flexi Compras

April 2011 – Oct. 2011

Execute training needs analysis utilizing data from Excel and define the training need and build necessary safety training to avoid traffic accidents.

Manage relationship with various business partners (Best Buy, Wal-Mart, Sears) to grow business

Analyze market needs for different stores and set customized promotions for different locations to increase existing customer spending

Provide marketing insights for different partners’ need based on store location and customer demographics

Instructional Designer, Conifer Health Solutions

March 2010 – April 2011

Lead the design and development of effective learning solutions for healthcare

Conducted needs assessment, and developed learning objectives, designed measurement tools to assess learning and ensured that the learning objectives are met.

Researcher and Instructor, Lehigh University

Feb 2006 – Jan. 2010

Investigated the effectiveness of the government-funded Bethlehem Area School District 1-1 Laptop Evaluation Project through qualitative research surveys and utilizing Excel.

Taught a graduate course in instructional design, provided professional development and training to pre-service teachers, developed online educational materials.

CONFERENCES

INFORMS Marketing Science Conference, Rice School of Business, Houston, TX, June 9-11, 2011.

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