RICHARD P. FERNANDEZ
Long Beach, CA 90804
Cell: 562-***-****
Phone: 562-***-****
***************@*****.***
Development/Community/Relationship Executive skilled at Community and Individual Relationships to increase exposure, awareness and profitability. Expertise includes recognition as a well-organized initiator of creative approaches and programs to enhance and elevate social, physical & economic well-being. Experience includes:
Strategic Partnerships
Forecasting & Budgeting
Consultative Selling/Fundraising
Communications/ Public Relations
External Relations
Project Management
Team Building
Administration
KEY ACHIEVEMENTS
Increased fundraising revenue by cultivating donors and soliciting Law Enforcement leaders and agencies. Extensive work in external relations- Advisory Boards, CEO, CFO, Board of Directors.
Have led both private and nonprofit establishments with a successful track record. Raised a record $16 million since 2005 at Special Olympics. Initiated Combined Federal Campaign for the organization.
Initiated strategic plan, activated the development campaign for increasing fundraising activities to build Torch Run portfolio. Increased revenue by 18% per year. Increased portfolio on an annual basis – in 2017 the check presented was for $1.5 million for calendar year 2016.
Executive experience in Corporate, Non- profit and Education Sectors
Increased market share by $150M beyond sales goal through compiling pricing models, studying market trends, focus groups and competitive pricing analysis.
Retained and maintained client accounts and resources through a program of successful client relations by implementing customer presentations on market trends and investment results. Conducted face to face meetings; telemarketing and long term nurturing of key accounts.
Managed Law Enforcement Torch Run sponsor activation and deliverables. Designed sponsor packages.
Designed and implemented marketing plan for NCAA VB National Championship & VB Regional event including research, donor cultivation, sponsorship sales, promotions, media exposure and community outreach programs.
Assistant Executive Director for Long Beach Aquatics Festival & U.S. Olympic Swim Trials in State of the Art temporary swim facility in preparation for the 2004 Summer Olympics
Sold $50,000 in sponsorship for US Swim Trials, sold $100,000 in advance tickets for the US Olympic trials during the World Gymnastics Championships.
Executed game promotions and marketing for Men’s & Women’ Basketball; Softball and Men’s Volleyball. Implemented marketing plan for each sport including interaction with Athletic Department Staff & Coaches, Sales, Promotions, and Media Placement and Community Outreach programs.
RICHARD P. FERNANDEZ PAGE 2
PROFESSIONAL HISTORY
SPECIAL OLYMPICS SOUTHERN CALIFORNIA 2005-
Development Executive/ Assistant Vice President, Law Enforcement Torch Run
LONG BEACH STATE ATHLETICS, LONG BEACH, CA 2002 – 2004
Marketing Department/Event Management
LONG BEACH SPORTS COUNCIL 2004
Marketing, Protocol, Ticket Sales, Venue Management
PACIFIC LIFE, NEWPORT BEACH, CA 1981 – 2003
Business Development consultant/client relations manager
Account manager/Service Consultant
PUREX INDUSTRIES, LAKEWOOD, CA 1980 – 1981
Employee Relations/Benefits Manager
FIELD EXPERIENCE
LONG BEACH STATE UNIVERSITY:
Promotion/Marketing/ Donor relations/ External relations
Special Assistant to Senior Associate Athletics Director/SWA
Promotions Chairman, NCAA Women’s VB National Championship (2004) Regional (2003)
Event Management, Associate Tournament Director-WBB (2 year)
Customer Service Program
Supervisor, Water Polo, MBB, MVB, MBB, WVB, WBB, W Softball
USA OLYMPIC SWIM TRIALS/LONG BEACH AQUATICS FESTIVAL:
Assistant Executive Director-Marketing, Venue Management, Ticketing
International Protocol, Sales, Field of Play Management
ESPN X GAMES-ALAMO DOME & STAPLES CENTER:
Operations Staff-San Antonio and Los Angeles/Fan Appreciation
WORLD GYMNASTICS-ARROWHEAD POND:
Accreditation Staff Sales-Olympic Trials tickets
Venue Management Athlete Guest Services and Languages
LOS ANGELES GALAXY/ HOME DEPOT CENTER:
Corporate Sponsorship Sponsorship Fulfillment
Player Appearances Game Day Operations and Promotions
PACIFIC LIFE OPEN AND HOLIDAY BOWL-INDIAN WELLS TENNIS GARDEN AND QUALCOMM STADIUM:
Hospitality Customer Relations Management
EDUCATION
M.A. Sports Management, California State University, Long Beach
B.S. Public Relations, Northern Arizona University
MEMBERSHIP
Cardinal and Gold – USC
International Executive Council, Law Enforcement Torch Run, Special Olympics International
Gold Axe Lifetime member-NAU