Sales Marketing
Resume:
CONFIDENTIAL
H. Charles Riebel
DULUTH, GA. 30097
678-***-**** (cell)
********.******@*****.***
EXECUTIVE SUMMARY
Experienced marketing executive adept at creating and managing integrated campaigns and programs for consumer and business-to-business companies to drive revenue and brand awareness. A seasoned communicator that renders solutions to problems. Excellent presentation and organizational skills
Strategy Development – Creative Development – Creative Management – Advertising – Promotion Research – Media – Account Management – Business Development
WORK EXPERIENCE
OUTFRONT Media (Formally CBS Corporation, CBS Outdoor)
September 2006 – Present
Account Executive
In a new business development role, responsible for cultivating local, regional and national account media revenue. Exceeding quarterly and annual sales budget revenue goals. Manage out-of-home creative from creative brief to execution.
Professional Players Only Network
NFL Alumni Georgia Chapter and NFL Players Association of Metro Atlanta (IRS approved 501 c (3)
June 2014 – Present
Vice President of Marketing, Media, Promotions
As a volunteer, responsible for developing and presenting all forms of marketing/promotional functions…from website, player recruitment, sponsorship, corporate relations and events. All to communicate positive messaging with our youth, sharing of knowledge, athletic experiences and giving back to the Atlanta community.
Brown Reporting, Inc. (Atlanta, Georgia)
Brown College of Court Reporting & Medical Transcription
January 2005 – September 2006
Marketing Director
In a duel capacity, responsible for refining the company(s) strategy and implementation of corporate communications, branding and business development programs to achieve financial and strategic marketing goals.
Manage advertising and marketing communications for the court reporting agency and college that included TV, newspaper, print, B2B, B2C web development and event marketing.
Lead marketing and sales efforts for Brown Reporting and Brown College.
Managed external agency resources including writing creative briefs ensuring all brand activities are in line with requirements of campaign/promotions/sales efforts.
Promoted company products and services to maintain, grow and attract new users/clients.
Maintain, grow and raise awareness of Brown Reporting competitive advantage to Atlanta’s legal community.
Develop CRM programs for 60+ court reporters formalizing their role in revenue growth process.
Develop/coordinate company participation with legal industry events.
Direct, plan and prepare initiatives for quarterly college open house student admission efforts.
Assist account team with business development presentations to current and perspective law firm clients.
Develop and maintain legal industry relationships.
Daily Report American Lawyer Media (2003 – 2005) Atlanta Georgia
Advertising, Marketing Director
Responsible for driving business development and advertising sales for Daily Report legal newspaper and regional General Counsel Magazine. Revenue growth responsibilities included display, classified, and law firm. Account categories included local and regional law firms, recruitment companies, accounting, financial services, healthcare, real estate and mediation companies.
Developed strategies for sales and marketing plans for newspaper and magazine.
Managed the introduction of supplemental advertising vehicles including:
GC South, bimonthly magazine mailed directly to General Counsel in eight southern states
The launch of monthly practice supplements, a series of new sections focusing on substantive law to attract marketing dollars from firms of all sizes
Introduced and improved expanded slate of special issue publications
Created baseline sales and marketing collateral material to support internal and external client presentations
Expanded advertising sales team from three to six, including hiring and training for inside and outside sales
The Atlanta Journal-Constitution Cox Enterprises (1994 – 2003) Atlanta, Georgia
Advertising, Marketing Business Development Manager
Created marketing and business development programs to grow advertising revenue in territory, national, major and classified advertising account categories. Interfaced with advertising senior management, account executives and clients for concept and strategy development sessions.
Developed integrated promotional packages to builds awareness, consumer excitement, trial and incentive and continuity programs to increase advertising revenue.
Identified, managed and developed strategies, presentations, contract negotiations and closed new category business.
Specific Program Results:
The Ultimate Metro Guide developed and presented integrated media and sales program that lead to $330 revenue goal.
Holiday Savings Coupon Givaway Created integrated holiday sales media campaign resulting in 75% revenue increase.
Home Depot Negotiated new two-year contract for $3.8 million.
Jimmy Carter Presidential Library and Museum Increased annual account revenue 16%, average event attendance up 44%.
Northside Hospital Media comparison presentation led to 78% increase of incremental business.
Mall Grand Opening/Events New business presentation netted more than $300K in sales and increased mall traffic 15%.
Atlanta History Center Increased event traffic average from 300 to 900 and helped AHC gain an average 50 new memberships per event. AJC revenue up 80% YTD.
“SuperClassifieds develop and conducted a three week contest campaign blitz that increased consumer call volume by 70%, automotive advertising revenue by 30%, and real estate advertising revenue 30% .Programs included employee kick-off, B2B, radio and in-paper promotion. Total advertising sales increased $8.7M.
Expanded venue-oriented and sports team marketing promotional programs to increase revenue and enhance on-site sales/sampling opportunities.
Developed promotional and event partnerships with concert promoters and venues, professional and college teams, major studios and theater chains, and major metro tourist destinations.
AJC Event Calendar developed a system for analyzing seasonal events and properties to determine overall revenue potential for advertising sales and circulation opportunities.
Marketing Creative Services Manager (1994-2000)
Revitalized and developed 10 person marketing team of designers, copywriters and traffic/production coordinators into a strategic resource for the company.
Directed consumer/business-to-business creative and production for integrated marketing campaigns that involved advertisers, making the marketing department a profit center earning $1 million annually net of total cost. Campaign improved brand awareness significantly while building employee morale and interest in the product. Promotions included creative and media strategies for TV, radio, outdoor, direct mail, print as well as events, sponsorships, contest and employee communication programs.
Consistently developed high performing marketing sales materials to help meet and exceed incremental revenue goals.
Planned and negotiated media buys in TV, radio and outdoor.
Developed, marketed and managed key components for company-owned events products and seminars, including exhibitor sales kits, show content, speaker line-up, and facility space arrangements, show management for AJC Money & More Financial Seminar, AJC Women’s Expo, AJC High School Sports Show, AJC Auto Show and AJC Summer of Fun.
Lead development of new editorial products that resulted in increased revenue, readership and circulation
SA Communication Services (1994 – 1994) Louisville, Kentucky
Account Executive
New business development and strategic planning for key national account including: Coca-Cola U.S.A., Coca-Cola Fountain, Canteen Corporation, Papa John’s International, Volume Services, AMF International Bowling Centers
Louisville Design Works, Inc. (1991 – 1992) Louisville, Kentucky
Account Executive/Art Director
RFW-Screentec Marketing Communications (1988 – 1991) Louisville, Kentucky
Courier-Journal (1986 – 1988) Louisville, Kentucky
Production Coordinator/Designer
Education
University of Louisville 1983, Louisville, Kentucky
Communications & Graphic Art
Indiana Vocational Technical College 1979, Sellersburg, Indiana
AWARDS
1998 NAA – Advertising Age Marketing Achievement of Excellence
1998 NAA Circulation Federation Award of Merit
1998 Editor & Publisher/INMA Awards Competition, honoring excellence in newspaper marketing. AJC’s Literacy awareness campaign was selected as first place recipient
INTEREST
Golf, gardening and attending sporting events, particularly college basketball
Married, three children
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