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Sales Marketing

Chicago, Illinois, United States
May 29, 2018

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Alfonso Chiong Li

**** ********** ****, *********, ** 76092




Business Executive, with Duke MBA, and 13 years of experience in Marketing, Financial Planning and Sales Operations performing several functions such as strategic planning, development and implementation of marketing plans, sales projections, expenses and investments, product launches, development of a CRM, implementation of Score Card, development and implementation of a new sales model, direct and organize regional meetings in Latin America and Sales Conventions.

Among my strengths are Focus on Results, Problem Solving, Decision Making, Communication, Leadership and Autonomy.


Seeking a directive position in the Marketing area where I can apply my knowledge, skills and experience and contribute to the achievement of the objectives and goals of the organization, with results orientation and business vision.



Medical Sales Force (MSF) Operations Manager

Marketing & MSF Commercial Finance

Business Support Coordinator

Marketing Product Specialist

Financial Planning Sr. Analyst

Marketing Analyst


Financial Planning Analyst

Marketing & Trade Assistant


2018 - 2018 Business Analytics: From Data to Insights

University of Pennsylvania, The Wharton School (U.S.A.)

2018 - 2018 Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

Columbia Business School and Emeritus Institute of Management (U.S.A.)

2012 - 2013 Master of Business Administration

Duke University, Fuqua School of Business (U.S.A.)

2000 - 2004 Bachelor in Industrial Engineering

University of Lima (Peru)

LANGUAGES: English Advanced

Spanish Native

COMPUTER KNOWLEDGE: Microsoft Office Advanced

COURSES: - Co Active Coaching Course – CTI

-Google Online Marketing Fundamentals

-Fundamentals of Project Planning and Management – Coursera

-Google Analytics for Beginners

-Intro to SQL for Data Science Course – Data Camp

-Negotiation Course

-Market intelligence

-Strategy Implementation

-Marketing Strategy


Work Status: US Permanent Resident

Resume details


Medical Sales Force (MSF) Operations Manager


Developed and implemented a New Sales Model for Public and Private Hospitals and increased sales by 53% vs. last year.

Developed a new process to carry out and document Medical Education Events and reduced times from 110 to 80 days.

Organized the sales convention and improved the communication between areas and motivated the teams with integration activities and social activities.

Led and organized the regional meetings of MSF for Latin America and created a 100% alignment among the 8 countries.

Launched and developed a CRM for pediatric doctors aimed at creating content focused on gender equity and women's leadership.

Marketing & MSF Commercial Finance


Built files to easily review the operating expenses and improved them by 5% and got a better planning.

Controlled and monitored the commercial plans and only projects with positive ROI or with defined indicators will be executed in a timely manner.

Controlled the expenses and investments and avoided deviations against the budget in less than 5%.

Business Support Coordinator


Wrote the policies and procedures of interactions with Health Professionals and led the regional alignment of these processes for Latin America.

Defined and developed a Score Card to see the main indicators on a single sheet and presented action plans for the indicators in red.

Designed a career plan for the Sales Force and made a classification of the representatives and characteristics for each level giving clarity and alignment.

Marketing Product Specialist


Relaunched a children's formula to the market and created a new segment and achieved a 15% growth in sales in 2 years.

Collaborated and proposed the budgets and strategic plans and grew the operation by 20%.

Financial Planning Sr. Analyst


Established and implemented a consolidation system for sales and income statements and managed to get the information in real time for 5 countries in South America.

Forecasted sales and expenses of Peru and Chile and obtained a deviation of less than 5%.

Marketing Analyst


Expanded the sales and market share of a Growing Up Milk by 53% CAGR and developed the strategy and promotional campaign in a 100%.

Organized the marketing strategies of the Chirimoya Project and managed to grow sales by 40% and received recognition from the company for this result.

Implemented a campaign in alternative media and diversified the investment, increasing the scope and sales by 20%.


Financial Planning Analyst


Elaborated the annual budget and the strategic plan of Peru and Chile and consolidated the annual plans of 5 countries of South America.

Marketing & Trade Assistant


Worked on new sales files and reduced the reporting time from 4 days to 2 days.

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