marketing analytics

LU HAO

**** ****** ****, ******* ****, MD, ***** 301-***-**** **.****@*******.***.***

EDUCATION

Robert H. Smith School of Business, University of Maryland, College Park, MD May 2018 Master of Science in Marketing Analytics (STEM), GMAT: 700

Coursework in process: Data Science / Market-Based Management / Statistical Programming / Advanced Marketing Analytics / Web Analytics / Marketing Research and Analysis Wuhan University, Wuhan, China 2017

Bachelor of Arts, English literature, GPA: 3.7

Scholarship for Social Activities Enthusiasts. 2016 CORE QUALIFICATIONS

Programming: Python (Pandas, Numpy), SQL, R, SAS, Excel(Pivot table, VBA)

Machine Learning: K-NN, SVM, GBM, K-means, Clustering, CART, RF

Text Mining: Word Cloud, Cluster Dendrogram, Text Analysis, N-Grams, TF, IDF

Visualization: R(ggplot2), Excel, Tableau, Photoshop

Web Analytics: Google Analytics, Recommendation system, SEO, Network Analysis

Language Skills: Native Chinese, fluent English, intermediate Korean, and basic French PROFESSIONAL EXPERIENCE

Action Learning Project, University of Maryland, U.S. 2018 Team Member

Cleaned raw data: delete variables with multicollinearity effect and imputed missing values with R-MICE package.

Used SAS and R to run models (Random Forest, GBM, CART, Logistic Regression, SVM, Stacking) to test AUC and ROC.

Applied the chosen model to segment potential consumers and mapped them by Tableau. Power China Henan Engineering Corporation, Zhengzhou, China 2016 Overseas Marketing Department Assistant

Managed to deliver bidding presentation for bidding a $10-million wind power station.

Collaborated, sorted out and analyzed data using database management to prepare bidding documents.

Prepared contract discussion meeting and negotiated with tendering company on contract. Eclairs Chocolate, Wuhan, China 2016

Campus Promotion Representative

Recruited on-campus salespersons and trained 15 salespersons on the features of Eclairs Chocolate.

Made $1000 profit by researching the most popular kind of product and initiating free shipping promotion campaigns to sell chocolate to students.

Postal Savings Bank of China Zhengzhou Sub-branch, Zhengzhou, China 2015 Customer Manager Assistant

Promoted the sales of credit card issued by Postal Savings Bank of China over the phone.

Offered consulting service of real estate mortgage to clients.

Found potential clients by analyzing previous records and introduced financial products to clients. LEADERSHIP AND VOLUNTEER EXPERIENCE

President, “Here We Are” Cross-Cultural Communication Association, Wuhan, China 2013-2014

Founded non-profitable organization, “Here We Are” Cross-cultural Communication Association, aiming to convey Chinese traditional culture to foreign students.

Owned over 200 association members and held more than 15 on-campus and off-campus Chinese traditional cultural activities for foreign and domestic students, such as lectures of culture taboo and tips of how to blend into new environment.

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