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Social Media Manager

Caldwell, New Jersey, 07006, United States
May 29, 2018

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DIGITAL MARKETING MANAGER 862-373- 0746 Caldwell, NJ

Lead strategy through execution of fully integrated digital marketing plans. Track record managing and growing campaigns, brands, inter-departmental and agency collaboration. EXPERIENCE


ALL MEDIA January 2017- Present

Outsourced search engine marketing campaigns, ratings & stars building, RSS feeds and social media, digital video ads and cable tv projects.

Clients: Retail, Air Transportation Services, Entertainment, Travel, Health Clubs Selected Accomplishments

Partner with businesses to create, launch, and optimize all paid search initiatives for clients US business units. Enhance campaigns for UX. Lead creative development and strategy.

Provided day to day supervision of suppliers, vendors and work flow and ensuring compliance and fulfilling client’s requirements.

Daily execution of Google campaigns including: setting campaign types, networks, bid adjustments, keywords, attach UTM codes, optimizations targeting awareness and acquisitions.

Provide analytics and search engine marketing intelligence to contribute to clients’ insights and body of knowledge and to evaluate effectiveness of campaigns. Created new breakthrough solution for client where I am planning, buying and managing IP targeted digital video campaigns in new media channels: Hulu, Sling, X-Box, connected tv’s and cable tv.

MANANGER, SEARCH & SOCIAL, The Evening Journal. Secaucus, NJ February 2016 – December 2016 Clients: AAA, Gentle Dental

Developed integrated sales and social media strategy to activate promotions that drove improvement in conversions, awareness, traffic and client revenues and sales. Designed and implemented social, paid search and impression-brand based strategies and campaigns across all devices in private networks, GDN, GSN, and programmatic. Google AdWords, PPC, mobile

+ online banners, retargeting, in banner video, contextual campaigns and paid social impressions.

Selected Accomplishments

Gentle Dental: Created SEM campaigns optimized for ROAS. Drove 47,487 online and mobile 90 day impressions. 1,645 Clicks. 327 Calls. KPI: new customers. Conversions: New patients generated: 28. Value of conversions: $245,870.

Tripled avg. organic monthly website traffic by performing on-page & off-page SEO optimizations including site structure, keywords, link building, etc.).

AAA Auto Club: Generated 1,665,000 4 month mobile and online impressions in mobile and online. Lowest cost per acquisition vendor.

Page 2. Doug Shaller

Social Media Campaigns - Collaborate with writers and content development teams from a social media perspective on various clients. Built successful mobile Face Book, Twitter and Google + sites, postings and ads to drive community engagement and local commerce.


YP /AT&T AD SOLUTIONS Paramus, NJ August 2011- September 2015 Clients: Unity Bank, Cube Smart, Centenary College. Responsibilities: Develop, implement and analyze online advertising programs to ensure awareness, impressions, traffic levels, conversions, lead optimization and ROI. Accountable to clients. Work with digital ops, finance, sales, fulfillment management, CP3, MC2 to achieve conversions and KPI’s. Platforms include Google search network and Google display network across all devices.

Selected Accomplishments

Developed and executed direct response Paid Search campaigns on Google, Yahoo and Bing that drove a major portion of the incremental business.

Provided valuable performance insights to senior leadership on a regular basis. Was responsible for web analytics, performance tracking, conversion attribution, and reporting across online channels.

Unity Bank. Developed and executed a geo-fenced demographically targeted mobile display campaign for certificates of deposit at tablets + smartphones in all OS’s generating 6000+ impressions per month within 7 miles of all 14 branches. Huge efficiency + performance driver.

Cube Smart. Supported Sales and Account Management. Evangelized and helped convince client to make an incremental increase in budget yielding improved Page Rank on their keywords. Drove 7,000+ impressions/mo., and over 20% conversions. Strengthened client relationship and grew spend.

Marketing Manager


October 2010-August 2011

Clients: Pfizer, Galderma, Celgene

Daily client contact in regulated pharmaceutical marketing programs. Factor profit margins, obtain specs and write up quotes for email deployments, deciled prescribers, production, digital marketing, data jobs, variable date and websites. Work with data processing, fulfillment, letter shop, AMA research, lists, accounting, credit departments, inventory. Selected Accomplishments

Client: Celgene. Planned and created digital media strategies that increased penetration of doctors for placenta-cord blood banking brand, and treatment for Myeloma, Leukemia & lymphoma’s. Conducted market segmentation analysis, recommended email plan, worked with AMA approved email vendor on blasts.

Client: Pfizer. Developed email and direct mail strategies that grew Pfizer’s physician database using AMA data. Practitioner and market analysis. Made recommendation for data append strategy.

Client: Galderma. Daily project management, research and service on a CRM program for Galderma brands indicated for dry skin and fine lines. Incorporated variable and 1:1 strategies.

Advertising Director


February 2006-March 2007 Account Executive

April 2007-September 2010 Advertising Director

Clients: Prudential, Transamerica, Mellon Bank, Starwood Hotels, Sentient Jets Implemented national integrated print and online advertising programs driving branding, lead generation, sponsorships for major consumer brands (Prudential Life, Mellon Bank Private Wealth Management) targeting high end demographics within the PGA Tour vertical. Selected Accomplishments

Managed online paid ad campaigns, rotating banners, streaming video, rich media and magazine advertising for 20 advertisers with a cumulative spend over $250,000/mo.

Managed sales and client services and customer support. EDUCATION: BA, Psyc. Ithaca College, Ithaca, NY RE-CERTIFICATION: Google AdWords Fundamentals (7/17)

Tools: Search and display platforms: Google, Matchcraft. DMP: AppNexus Keyword research: Google Keyword Tool. Analytics: Google Analytics. CRM: Sales Force. Audience Insight: Buzz Board, Ad Mall, SEM Rush. Software: Word, Excel, Outlook, PowerPoint. Syndicated data: Com Score. Computer: PC and Apple.

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