Social Media Digital Marketing

CHARLES WANG

New York, New York *******.**.****@*****.*** 415-***-****

PROFESSIONAL EXPERIENCE

SOCIAL MEDIA MANAGER & CONTENT CONTRIBUTOR

Hornet Social Network 2015 - Present

• Accountable for driving page views and user engagement with two weekly columns about fashion, style and travel.

• Managed organic outreach marketing including growing Twitter and Instagram follower base.

• A brand advocate in social media space, creating dialogue and answering questions where appropriate.

• Responsible for special projects including streamlining internal best practices guides. DIGITAL MARKETING CONSULTANT: FREELANCE

2015 - Present

• Responsible for developing and executing social media strategies for clients.

• Create social media content and manage client’s day-to-day online presence.

• Research keywords and create SEO best practices portfolio for content optimization.

• Accountable for generating leads and conversion for client’s projects. SOCIAL MEDIA MARKETING MANAGER & STRATEGIST

Ideasmyth 2017 - 2018

• Served as the creative content point person for agency’s various social media platforms.

• Responsible for creating strategic social media tactics to produce leads and results.

• Collaborated with CEO and created internal social media best practices guideline.

• Generated weekly performance report with relevant information from analytic metrics to trend recaps. PROJECTS HIGHLIGHT

• Generated +13.5% in website traffic, +14.9% in sessions, and +13.02% in page views organically for Ideasmyth within three months.

• Executed Facebook paid campaign and produced an average rate of 10% CTR and $.07 cost for a jewelry start- up company.

• Delivered 120% increase and generated leads for a skin-care start-up’s Facebook Page likes in 30 days.

• Improved a non-profit organization’s Facebook Page likes organically by documented 17% within three months.

• Grew Hornet’s Twitter and Instagram followers base from zero to 1K organically in three months. EDUCATION

General Assembly, New York, NY: 2015

Digital Marketing

Fashion Institute of Design & Merchandising, San Francisco, CA Professional Designation Program - Fashion Merchandising University of California, Santa Barbara, Santa Barbara, CA Bachelor of Arts in Business Economics, Law & Society CERTIFICATION

Google Partners: AdWords & Analytics, HubSpot: InBound Marketing, Hootsuite: Social Media Marketing

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