Social Media Marketing
Resume:
Deeba Khan
North York, ON, M3A 2S8
*********@*******.***
SUMMARY
A passionate advertising and marketing professional with flair for creative writing and photography, and exposure across diverse markets in Canada and India, I bring a unique combination of experience and perspective having worked in Marketing with Real Estate & Property Management Firm and Sales in Canada and in the field of Advertising in India. My extensive work on leading consumer brands has expanded my experience in strategy building, market research and launch preparations. I am seeking new challenges and learning opportunities while contributing my interest and my skills towards programs that are relevant to the company’s objectives in today’s competitive market.
EXPERIENCE
SJ71 Limited, Ajax, ON Feb 2013 - January 2018
Marketing Manager
Developed a 360-degree marketing plan for the company to tie the real estate across the community creating a portfolio of multi-use commercial/residential properties and businesses that would enhance the urban fabric and diversity of Durham Region.
Planned the Soft and Grand Opening of G Centre: A new state-of-the-art co-working space in the heart of Ajax with multi-office, multi-use spaces, with shared state-of-the-art amenities, that intends to provide a dynamic, collaborative work environment at an affordable price for new entrepreneurs, small businesses and non-profit organizations.
Organized Asian Fashion Week 2017 in Ajax and as the title sponsor of the Canadian Asian Fashion Week 2017, proceeds for the event were donated to the local Grandview Children's Centre, which is an independently operated not-for-profit organization serving Durham Region providing specialized programs, outpatient clinical treatment, and support to kids.
Organized events at G Centre by pooling resources from various business groups in the region of Ajax.
Lead segment marketing and managed media spending and budgeting.
Managed brand strategy across various social media platforms.
Liaison between the creative agency and the company to bring out material targeting the business areas towards company’s growth involving social media, print media and other social and community events.
Accomplishments:
G Centre launch and grand opening (a state-of-the-art co-working office space in Ajax).
Helped bring Canadian Fashion Week to the Town of Ajax; proceeds went to Grand View Kids.
The Faneuil Group Inc. - Toronto, ON Jan 2003 - Feb 2006
Sales Specialist on Bell Canada
A results-driven sales specialist actively involved in problem solving and engaging customer prospects. Provided complete and appropriate solutions for customer problems and achieved top-line revenue, acquired customers and maintained profitability for the company.
McCann Erickson - New Delhi, India Mar 1998 - Apr 2002
Account Executive: (General Motor’s India & Reckitt Benckiser India Ltd)
Experience handling major brands for Reckitt Benckiser:
DETTOL: an iconic brand stood for trusted protection in India since 1993. Consumer usage has made it diversify into various other products like Bar Soap, Liquid Hand Wash and Sanitizers.
CHERRY BLOSSOM: a leading shoe care brand, which has been associated with Charlie Chaplin’s advertising campaigns since 1980.
MORTEIN: leading pest control.
HARPIC: leading toilet care brand.
LIZOL: number 1 disinfectant floor cleaner in India.
HAZE: a leading air freshener in India was dropped in 2002 to bring in the leading global players AIR WICK
ROBIN: fabric whitener.
General Motors India:
Launch of Opel Corsa & Opel Swing.
Account Management: Strategy & Development
Conducted large-scale consumer research on Dettol Antiseptic Liquid (parent brand) to construct brand extension of Dettol Multi Surface Cleaner. Accomplished launch in two phases: first within the key markets and then a nationwide launch using TV, print, radio and POS.
Conducted extensive market research on the North Indian Fabric Care Market to analyze the usage of fabric whiteners; utilized the data for repositioning Robin brand in the fabric whitener market. Handled research initiatives and develop stimuli.
Cherry Blossom Shoe Polish witnessed decline in the shoe care market, joined hands with strategy and creative to work out a plan to give a face-lift to the brand by making it more functional and dynamic.
Based on General Motor Research Report built a communication strategy to increase awareness for the German engineered cars. The strategy emphasized the brand’s youthful yet reliable look.
Researched and developed HAZE Communication Strategy to prepare for a major launch of machine made incense sticks, first within two major states in India, and then nationally. Managed brand communication for the product over the competitive brand Glade from Unilever and the other unorganized players in this category.
Client Servicing & Operations
Worked with clients’ cross-functional teams and agency to ensure that advertising campaigns are following process and approved by all stakeholders within required timelines.
Contributed to the strategic development of campaigns by developing insight-driven and impactful briefs.
Interfaced effectively between clients and agency departments through the maintenance of briefs, billing, budget reports, contact reports, and daily status reports.
Participated with the team in formulation of marketing objectives for the client’s brand and their translation into communication objectives. Responsible for day-to-day work on the brands. Drafted creative briefs launch letters, and organized TV commercial shoots, still shoots and radio spots.
Kept up to date with industry information and sought potential opportunities to support the brand development- some being market research comprising of product claims/packaging, media positioning, usage habits’.
Competition updates and reviews.
Played active role in various launches and re-launches.
Accomplishments:
Haze Incense Sticks Launch.
Facelift strategy and development of Cherry Blossom Shoe polish and re-launch.
General Motors: Opel Swing and Opel Corsa launch in India.
EDUCATION:
Institute of Communication & Advertising - Toronto, ON 2003
Certified Programme for Professional Development in Advertising
Institute of Marketing & Management - New Delhi, India 1997 – 1999
MBA (Specialization in Marketing)
Co-op program with McCann Erickson India - New Delhi, India
Delhi University, India 1990 – 1993
BA in History (Honors)
VOLUNTEER:
Three Valleys Public School (TDSB) - Toronto, ON 2010 - Present
Lunch Supervisor
Assist teachers on learning programs in class, active secretary in parent council, organizing in class and outdoor activities in school for the children, and work as Lunch supervisor. I continue to provide support in my spare time.
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