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Marketing Manager

Saratoga, California, United States
May 24, 2018

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Susan Stout


Summary - Professional Qualifications

Marketing leader with comprehensive background in medical device sales, product management, procedure development and strategic marketing. Extensive experience working with KOL physicians and key functional groups from concept phase, through clinical trials, to market release, resulting in successful project collaborations. Skilled in developing marketing strategies based on assessment of market size and trends, competitive environment, and customer requirements. Hands-on experience in marketing communications including: website development, copywriting and online content creation. Enthusiastic team player who thrives in an organization where she can think outside-of-the-box, create and collaborate with colleagues and customers.

Professional Experience

Marketing and Business Consulting – Saratoga, California

Marketing Consultant and Business Analyst, 5/2017 - present

Served as marketing consultant and business analyst for individuals and corporations.

Worked as marketing consultant for Synergy Sales Consulting in Cupertino, CA

-Wrote and edited content for website

-Worked with website designer to create new look and flow for site

-Wrote Facebook and Twitter posts about mergers and acquisitions (M&A)

Worked as marketing consultant for Hybri and Digital Survival Guide in San Jose, CA

-Researched and finalized Presentation Booklet for major corporate presentations

-Researched tech/investor meetings and meet-ups occurring from September 2017-2018

-Wrote 20 Blog Posts referenced in the Digital Survival Guide

The Healing Difference – Solana Beach and Saratoga, California

Healthcare Advocate and Research Analyst, 6/2008-12/2011; 4/2016 - present

Served as healthcare advocate and research analyst for individuals.

Researched conventional therapies to treat different medical conditions including:

-Cardiovascular Disease: Coronary Atherosclerosis (Interventional Cardiology); Congestive Heart Failure

-Peripheral Vascular Disease: Angioplasty, Stenting, and Vascular Surgery

-Endocrinology and Metabolism: Type II Diabetes and secondary complications – treatment of foot ulcer and regulation of blood glucose levels

-Gynecology: Breast Cancer and Cysts; Uterine Fibroids; Perimenopausal and Menopausal Symptoms

-Surgery: General, including hernia repair and gallbladder surgery; Gastric Bypass Surgery; Liver Cyst

Consulted with KOLs, including Dr. Edward H. Phillips and Dr. Eric Topol, to identify top doctors based on client need.

Obtained appointment for client with Dr. Michael Fowler, Head of Congestive Heart Failure at Stanford

Helped clients decide on best treatment strategy based on options presented.

Susan Stout Page 2

Cengage Learning – San Francisco, California

Marketing Manager, Academic Publishing, 12/2011-4/2016

Maximized Cengage Learning adoption-related sales through U.S. college store distribution channel.

Worked with Jason Lorgan, Stores Director at UC Davis, to drive digital sales through the college store using Inclusive Access Business Model.

Responsible for creating, and maintaining, content for ServicePlus College Store website.

Collaborated with colleagues and customers to develop web-based Access Code Checker which helps college stores provide better customer service to their students.

Created Inclusive Access Partnerships Flyer and Digital Quick Reference Guide.

Worked with IT team to bring CengageBrain College Store Affiliate Program in-house.

Wrote the Cengage Learning College Store Marketing Plan, including key goals and strategies, to increase sell-through of Cengage Learning course materials.

Created 2012 Fall-Term College Store Readiness Kit, which was distributed to 2,000 college store customers in an eCampaign.

Coordinated, and represented the corporation at, national and regional college store conferences to help increase sales of Cengage Learning products.

Established relationships with both internal and external customers, including strategic national accounts and trade associations.

Covidien – North Haven, Connecticut

Marketing Manager, Global Strategic Marketing, 4/2007-4/2008

Identified new market opportunities and led strategy development for growth initiatives.

Identified market opportunity in, and developed strategies for, Women’s Healthcare and Thoracic Surgery.

Collaborated with colleagues to develop Metabolic Surgery Market Strategy which was based on four month, Voice of Customer process.

Director, Strategic Marketing, 10/2006-4/2007

Directed marketing efforts for Endoluminal/Natural Orifice Transluminal Endoscopic Surgery (NOTES) Initiative.

Wrote Strategic Plan for Endoluminal Surgery/NOTES Initiative.

Coordinated Endoluminal Clinical Advisory Board Meeting at SAGES.

Additional Professional Experience

Ethicon Endo-Surgery (Division of Johnson and Johnson) – Cincinnati, Ohio

Procedure Development Manager

Assessed market for laparoscopic cholecystectomy (lap chole) procedure and trocar market segments; Developed five-year strategic plan for the trocar/access business to facilitate rapid growth, leading to projected sales of $ 1 billion.

Medtronic Interventional Vascular – San Diego, California

Product Marketing Manager

Responsible for day-to-day, product management of three PTCA catheters, including developing and driving the brand strategy.

Susan Stout Page 3

3M Company (Orthopedic Products Division) – St. Paul, Minnesota

Consultant to Orthopedic Products Division

Identified hospitals with ‘DRG-based’ cost accounting systems and assessed profitability of hip implant surgery on a national basis. Data was used for a ‘working paper’ published by the University of California at Berkeley’s School of Public Health.

Sales Representative for San Joaquin Valley Territory

Sold and serviced full line of orthopedic implants including powered surgical instruments, hip and shoulder joint prostheses, and fiberglass casting materials.


University of California, Berkeley Berkeley, CA Master of Business Administration

Stanford University Stanford, CA M.S. Biology

Stanford University Stanford, CA B.A. Psychology

Mount Holyoke College South Hadley, MA Sarah Williston Scholar

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