Data Manager

Yana Davidovich, Director of Analytics

Strategic Planning & Forecasting Data Analytics Economic & Market Research

****.***@*****.*** 703-***-**** linkedin.com/in/yanadavidovich

PROFESSIONAL PROFILE

An analytic authority fluent in market research, economics, finance and technology leveraging this robust expertise to provide strategic recommendations to drive business growth, as well as modernize analytic protocols that assist businesses, mitigate risk, deliver consistency and maximize opportunity.

Responsive to the needs of various stakeholders simultaneously within an organization, building efficient and accessible analytic infrastructures that simplify complex computations to generate dependable data analysis across the board.

INVENTED a centralized database, upgraded analytical capability; increased business volume and financial returns.

CONCEIVED and executed the most-comprehensive mortgage lender database, leveraged by Regulators & Industry.

EARNED reputation as the leading authority and spokesperson on affordable lending regulations, market research and data analytics and visualization.

EXPERTISE

Benchmarking & Risk Management

Data Analytics & Management

Data Visualization & Dashboards

Financial Planning & Forecasting

Market & Economic Research

Marketing Proposals & Studies

Segmentation & Demographic Studies

Statistical & Pricing Modeling & Price Analysis

Tableau, Essbase, VBA, Hyperion Systems,

Excel, PowerPoint, Word, SAS, SPSS, and R

WORK EXPERIENCE

PULTE GROUP, Fairfax, VA Jan 2016 – Present

Manager of Analytics and Market Intelligence

JOB: Manage functions specific to market intelligence, data analysis and new acquisition proposals; Provide strategic recommendations based on economic conditions, market research and competitive analysis to drive new business opportunities.

PROBLEM: Ineffective pricing strategies based on inadequate analytics led to failed sales goals and decrease of market share. Lack of centralized data modeling tool, consistent analytical processes and technological shortcomings caused mismanaged risk and opportunity assessment, lost income and general frustration.

SOLUTION: Meticulous analysis combining technical, financial, economic and market research perspectives highlighted analytic deficits. Developed a comprehensive Competitive Market Analytics (CMA)-reporting platform consolidating disparate data sources into a centralized data and visualization tool and dashboards to produce accurate pricing strategies and business growth. Revamped company’s Annual Strategic Planning process, transformed into visually compelling narrative detailing new strategic paths and opportunities for market share expansion.

New home sales pricing strategy increased financial returns from 10% returns to 20%-25%.

Implementation of operational consistency resulted in 30% increase in home volume in 6 months.

Competitive Market Analytics Tool allows for consistent assessment of each community’s performance.

Feasibility Proposals for land acquisition using enhanced metrics generated $80M+ in approved capital investment.

Yana Davidovich

****.***@*****.*** 703-***-****

WORK EXPERIENCE

FANNIE MAE, Washington, D.C. Rated top Fannie Mae performer for 3 consecutive years. Jun 2006 – Dec 2015

Senior Economics and Strategic Research Manager, Jul 2010 – Dec 2015

JOB: From the start of the Conservatorship, Economic and Strategic Research Group had been mostly dismantled. Reestablished and managed many functions of economic and market research, data modeling and analysis, benchmarking, along with internal and external client consulting and regulatory reporting for the company and the group. Managed team of analysts, researchers and modelers.

PROBLEM: Company was using an outdated risk assessment and customer segmentation framework.

SOLUTION: Architected Unified Lender Analytics & Performance (ULAP), the only comprehensive industry-wide housing mortgage lender database to accurately establish lender segmentation, benchmarking calculations across the industry, and individual market participant risk and volume assessment.

Published impactful economic papers on Affordable Lending, distributed companywide.

Company increased revenues 5% utilizing ULAP capabilities to launch new consulting services and business expansion.

Expanded role into internal and external consulting duties based on richness of database results.

ULAP adopted as gold standard for market research and industry-wide benchmarking by regulators.

Supported release of Affordable Mortgage Product Pilot Program, which increased credit access to lower-income buyers.

Senior Strategic Analyst, Aug 2009 – Jul 2010, Promoted after one year based on outstanding performance.

No reporting infrastructure existed within the company during the first year of Conservatorship, as the department was dismantled. Established company and regulators’ Affordable Housing analytical reports to evaluate, guide and forecast regulator-mandated quotas on housing goals and loan infrastructure.

SOLUTION: Designed and developed Company’s flagship Affordable Housing Analytical and Regulatory Reporting Infrastructure. Melded economics training with technical expertise and built complex reporting infrastructure to track company’s acquisitions of affordable “housing goals” loans and loans generated within underserved markets.

New market metric increased Regulators’ accuracy of forecast coverage 15%.

Established reputation as leading authority and spokesperson on affordable lending regulations.

Provided influential policy recommendations to Regulators for setting the affordable housing benchmarks/goals.

Senior Financial Analyst, Jun 2006 – Aug 2009

Lead analyst hired to establish new financial reporting structure for Board of Directors and Regulators. Current reporting structure used Excel, which was cumbersome and limited.

SOLUTION: Managed, executed design, development and operation of financial forecast-reporting process using Essbase.

25% reduction in resources involved and significant time-savings.

Shortened the forecast cycle while improving efficiencies and reporting accuracy and credibly.

EDUCATION

Master of Arts in Economics, Cleveland State University, Cleveland, OH

Bachelor of Business Administration – Finance, University of Cincinnati, Cincinnati, OH

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