Darren J. Martino

Los Angeles, CA

908-***-****

ac5k6w@r.postjobfree.com

Qualifications:

Exceptional grammar and spelling skills

Ability to understand complex and technical concepts

Effective time management and organizational skills

Strong attention to detail

Proficient in WordPress, SEO, AP Style Writing

Social media savvy

Freelance Writing Experience:

RisingApple.com (a division of Fansided/Time Inc.), NY

March 2016 – April 2018

Contributing Writer

Wrote, edited, and posted editorial analysis about the New York Mets via WordPress

Garnered an average of more than 2,000 page views per post (above site average)

Leveraged Facebook and Twitter to garner additional page views

Averaging 2-4 editorial posts per month

Conducted extensive research on internet to help with providing factual statistics into the articles/blogs to back up editorial points.

Utilized WordPress to create an publish content direct to the website

Applied SEO knowledge to posts to garner additional site traffic

Was featured on MetsBlog (official blog of the New York Mets)

DailyStache.net, NY

March 2015 – March 2016

Staff Writer

Wrote and submitted blog posts about the New York Mets

Leveraged social media to achieved more than 1.1k “Likes” on Facebook for single post more than two times the website’s typical activity

Tracked hot-button issues related to subject matter in order to create trending content

Professional Experience:

Kerwin Communications, NJ

April 2014 – April 2018

Media Planner/Buyer

Integral in securing several new high-profile clients using presentation and sales skills

Planned and negotiated print, OOH, and digital strategies for prestigious jewelry and fashion brands

Investigated and composed POVs on new opportunities across all media types

Managed and maintained budgets across numerous campaigns and clients

Worked with account service staff and CEO to evaluate client needs and identify appropriate media solutions

Dealt with client issues, resolving issues providing assistance or directing them to appropriate parties

Planned OOH tactics for Tommy Hilfiger’s launch of Rafael Nadal and Gigi Hadid’s clothing lines

Developed several international media buys for prospective global clients.

Darren J. Martino – Page 2

Communications Media, Inc, NY

December 2013 – February 2014

Senior Media Planner (Freelance)

Worked with media team to assemble communication objective for the new fiscal year

Researched and compiled competitive data

Oversaw and trained junior staff to develop core competencies

Karlen Williams Graybill, NY

June 2013 – September 2013

Media Consultant

Worked directly with the Assistant Media Planner in creating, updating, and presenting media plans

Managed day-to-day plan changes/maintenance of media plans

Developed targeted strategies to support media team

Assembled and evaluated marketing data to determine the client’s advertising and media needs

Optimedia, NY

May 2007 – February 2013

Senior Communications Planner (2008 - 2013)

Communications Planner (2007-2008)

Planned and presented over $70MM in advertising media activity for Sanofi-Aventis (National/Local TV, National/Local Consumer and B2B Print, In-Office, Digital and Radio)

Developed strategically solid media recommendations with supporting rationale based on market conditions and brand goals using competitive and consumer research data across print and broadcast

Used third-party research to perform target and market analysis

Developed and presented competitive analysis across multiple clients and categories

Supervised and trained entry-level assistants on clients and day-to-day duties

Collaborated with media vendors to develop multi-platform merchandising and added value programs

Worked with account services, project management and creative departments as part of the media management process

Planned North American launch of ASUS Zenbook (ultrabook laptop)

Involved in day-to-day account maintenance (rate negotiations, target analysis, client support, internal and external deadlines, weekly status lead)

Communications Media Inc, NY

January 2005 – May 2007

Media Planner (January 2007-May 2007)

Assistant Media Planner (January 2005-January 2007)

Developed and presented full media plans and competitive reports for pharmaceutical clients

Maintained creative/production timelines to ensure projects met specified deadlines

Assisted in training media assistants

Education: Rowan University, Glassboro, NJ / BA in Communications - Advertising Specialization, 2004

Computer Skills: Proficient in Microsoft Office Suite, WordPress and Windows/Mac OS. HTML novice.

Additional Training and Development:

Fundamentals of Interactive Advertising and Digital Media (Laredo Group 2013)

Public Relations: Internal Communications (Media Bistro 2017)

Fundamentals of Public Relations (Media Bistro 2017)

Copywriting (Media Bistro 2017)

Social Media Marketing Certification (Hootsuite 2018)

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