Social Media Microsoft Office
Resume:
Darren J. Martino
Los Angeles, CA
**************@*****.***
Qualifications:
Exceptional grammar and spelling skills
Ability to understand complex and technical concepts
Effective time management and organizational skills
Strong attention to detail
Proficient in WordPress, SEO, AP Style Writing
Social media savvy
Freelance Writing Experience:
RisingApple.com (a division of Fansided/Time Inc.), NY
March 2016 – April 2018
Contributing Writer
Wrote, edited, and posted editorial analysis about the New York Mets via WordPress
Garnered an average of more than 2,000 page views per post (above site average)
Leveraged Facebook and Twitter to garner additional page views
Averaging 2-4 editorial posts per month
Conducted extensive research on internet to help with providing factual statistics into the articles/blogs to back up editorial points.
Utilized WordPress to create an publish content direct to the website
Applied SEO knowledge to posts to garner additional site traffic
Was featured on MetsBlog (official blog of the New York Mets)
DailyStache.net, NY
March 2015 – March 2016
Staff Writer
Wrote and submitted blog posts about the New York Mets
Leveraged social media to achieved more than 1.1k “Likes” on Facebook for single post more than two times the website’s typical activity
Tracked hot-button issues related to subject matter in order to create trending content
Professional Experience:
Kerwin Communications, NJ
April 2014 – April 2018
Media Planner/Buyer
Integral in securing several new high-profile clients using presentation and sales skills
Planned and negotiated print, OOH, and digital strategies for prestigious jewelry and fashion brands
Investigated and composed POVs on new opportunities across all media types
Managed and maintained budgets across numerous campaigns and clients
Worked with account service staff and CEO to evaluate client needs and identify appropriate media solutions
Dealt with client issues, resolving issues providing assistance or directing them to appropriate parties
Planned OOH tactics for Tommy Hilfiger’s launch of Rafael Nadal and Gigi Hadid’s clothing lines
Developed several international media buys for prospective global clients.
Darren J. Martino – Page 2
Communications Media, Inc, NY
December 2013 – February 2014
Senior Media Planner (Freelance)
Worked with media team to assemble communication objective for the new fiscal year
Researched and compiled competitive data
Oversaw and trained junior staff to develop core competencies
Karlen Williams Graybill, NY
June 2013 – September 2013
Media Consultant
Worked directly with the Assistant Media Planner in creating, updating, and presenting media plans
Managed day-to-day plan changes/maintenance of media plans
Developed targeted strategies to support media team
Assembled and evaluated marketing data to determine the client’s advertising and media needs
Optimedia, NY
May 2007 – February 2013
Senior Communications Planner (2008 - 2013)
Communications Planner (2007-2008)
Planned and presented over $70MM in advertising media activity for Sanofi-Aventis (National/Local TV, National/Local Consumer and B2B Print, In-Office, Digital and Radio)
Developed strategically solid media recommendations with supporting rationale based on market conditions and brand goals using competitive and consumer research data across print and broadcast
Used third-party research to perform target and market analysis
Developed and presented competitive analysis across multiple clients and categories
Supervised and trained entry-level assistants on clients and day-to-day duties
Collaborated with media vendors to develop multi-platform merchandising and added value programs
Worked with account services, project management and creative departments as part of the media management process
Planned North American launch of ASUS Zenbook (ultrabook laptop)
Involved in day-to-day account maintenance (rate negotiations, target analysis, client support, internal and external deadlines, weekly status lead)
Communications Media Inc, NY
January 2005 – May 2007
Media Planner (January 2007-May 2007)
Assistant Media Planner (January 2005-January 2007)
Developed and presented full media plans and competitive reports for pharmaceutical clients
Maintained creative/production timelines to ensure projects met specified deadlines
Assisted in training media assistants
Education: Rowan University, Glassboro, NJ / BA in Communications - Advertising Specialization, 2004
Computer Skills: Proficient in Microsoft Office Suite, WordPress and Windows/Mac OS. HTML novice.
Additional Training and Development:
Fundamentals of Interactive Advertising and Digital Media (Laredo Group 2013)
Public Relations: Internal Communications (Media Bistro 2017)
Fundamentals of Public Relations (Media Bistro 2017)
Copywriting (Media Bistro 2017)
Social Media Marketing Certification (Hootsuite 2018)
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