Marketing Director

SCOTT VALENTINE

Wesley Chapel, FL ***** 813-***-**** *******@*******.***

Educated intelligent professional with a passion for people, learning, innovation, and simplicity.

Exceptional at connecting the dots to solving complex problems and creating memorable experiences.

DIRECTOR OF MARKETING

MBA in Marketing with 12+ years of digital marketing leadership and a passion for revenue generation.

Subject matter expert in the areas of Analytics, CRM, CX, SEO, SEM, Social, Mobile, Email, and Loyalty

Recognized as a TOP 50 most influential person in marketing on social media; passionate industry evangelist

Google Certified Partner - Certified in both Google Analytics and Google AdWords

Inspiring leader, intelligent, analytical thinker with a passion for people, learning, innovation and simplicity; confessed information junkie with an entrepreneurial reputation for solving the most complex problems

Expert at process development and design, campaign execution, and creative strategic thinker

Experienced manager of B2B sales, online marketing, direct response, email marketing, and programmatic engagement campaigns, including strategy, execution and analytical performance reporting

Knowledgeable of industry best practices for email creative, list segmentation, personalization, testing methodologies, deliverability, and list growth.

Proven leader of large cross-functional teams of 70+, including executive leadership, product management, IT, sales, customer support, finance, and marketing

Executed full P&L ownership, including financial analysis and modeling, effectively managed annual budgets exceeding $12M

EDUCATION

Master of Business Administration – Marketing Florida Institute of Technology 3.9 GPA

St. Leo University - Post MBA and Graduate Education in Sales and Brand Management 4.0 GPA

Bachelor of Arts in Marketing University of South Florida 3.1 GPA

Bachelor of Arts in Management University of South Florida 3.1 GPA

University of San Francisco - Internet Marketing Certification 4.0 GPA

EXPERTISE

Brand Management

Marketing Management

Product Management

Technology

Brand Management

Mobile Marketing

Product Management

Microsoft Office

Brand Marketing

Search Engine Optimization

Product Marketing

HTML

Brand Planning

Social Media Marketing

Product Planning

JavaScript

Product Development

Search Engine Marketing

Product Development

Google Analytics

Agile Methodologies

Email Marketing

Agile Methodologies

Google Tag Manager

Process Mapping

Loyalty Marketing

Process Mapping

Adobe Suite

PROFESSIONAL SUMMARY

Associate Director of Digital Marketing & Operations - Marketopia Jan-2018-Present

Implemented process improvements through Scrum; delivered twice the amount of work in half the time

Implemented reporting and analytics processes to better manage and report on client performances

Lead, trained and mentored a diverse team of digital marketing experts to grow clients by 50% over a 3 month period

Lead executive team by transforming the way we measure success, the way we communicate with clients, and redefined digital marketing solutions to drive performance and retain our clients.

Default Inc. Founder Nov 2009 – Present

Increased email database subscribers by 40% month-over-month

Increased site visitors, sessions, and page views by over 50% month over month while lowering expenses

Manage budgets exceeding $1M per year while lowered CPC by 57% by implementing highly targeted ads via a diversified platform execution (Google, Bing, Facebook, Pinterest, etc.)

Consult with some of the largest individual brands and personalities to help them manage their reputation

Adjunct Instructor - Everest University May 2012 – Present

Actively teaching as subject matter expert in areas of business, human resources, management, and marketing

Manager of Digital Strategy & Analytics – Bloomin’ Brands Nov 2017 – Jan 2018

Implemented Google Analytics 360 across all brands Bonefish, Outback, Carrabba’s and Flemings

Implemented Google Tag Manager 360 across all brands Bonefish, Outback, Carrabba’s and Flemings

Improved data accuracy by implementing a standard tagging structure across all brands Bonefish, Outback, Carrabba’s and Flemings

Trained digital marketing team on marketing strategy and data analysis

Defined ecommerce path to success across each of the digital platforms, including desktop, WAP and apps

Product Manager - HSN Aug 2014 – Nov 2017

Resident subject matter expert in analytics, including Google Analytics, Google Tag Management, and Firebase

Drove strategic development decisions to redesign the arcade that resulted in turning a $32k expense into $1.1M revenue

Implemented a comprehensive tag management platform that saved $185k and improved mobile app analytics

Integrated Firebase mobile app messaging, app indexing, and deeplinking to save $135k per year, while driving $1.5 million monthly sales

Saved the company $115k per year by implementing Google Analytics and beating expectations on implementation deadlines

Crushed desktop, mobile web and app revenue by implementing A/B and Multivariate testing, resulting in over $5M in incremental revenue

Exceeded SEO revenue goals year-over-year by implementing comprehensive strategies that improved site infrastructure, improved page indexing, reduced crawl time, decreased page load speed, added AMP pages, and building partner relationships.

Product Manager - Vanguard Protex Global Dec 2013 – Jul 2014

Decimated competitor product offerings by conducting SWOT analysis and positioning new product offerings that improved lead flow increased new business opportunities by 30%

Paved the way for sales to steal market share from competitors by developing and implementing training programs that enhanced their ability to communicate value, while ensuring support throughout the entire value chain.

Redefined and realigned the product line to simplify the conversation, reposition the possibilities, and improve the perception of being technical and complicated

Translated business strategies into product strategies, roadmaps and product specifications that deliver against both customer benefits, and strategic and financial goals

Directed staffing, training, and performance evaluations to develop and control sales and marketing programs

Product Manager - Cox Target Media Sept 2011 – Oct 2013

Translated business strategies into product strategies, roadmaps and product specifications that deliver against both customer benefits, and strategic and financial goals

Executed strategic and tactical plans for complete lifecycle product management, including mobile products, email products, SEO products, and SEM products

Directed staffing, training, and performance evaluations to develop and control sales and marketing programs

Developed product budgets and coordinated with appropriate technical, creative and business stakeholders to ensure timely and accurate product project implementations

Established thought leadership campaigns through development of marketing assets: blogs, webinars, whitepapers, e-books, videos, social media, media kits, and marketing campaigns

Campaign Director - Wam! Media Group Jan 2011 – Aug 2011

Lead a cross-functional team of 11 to develop, implement, and execute marketing strategy to achieve organizational goals

Directed all aspects of integrated marketing plan, including online/offline advertising, promotions, social, digital, marketing communications, email, and events as appropriate

Defined market segments and optimized all elements of the product mix for the segment, including product positioning and storytelling, product bundling and pricing

Marketing Manager - Bisk Education Jan 2008 – Jan 2011

Directed brand building and lead generating strategies by conducting extensive analysis on marketing trends and competitive products to provide input and guidance on product features, pricing & marketing strategies, gap analysis, and product enhancement strategies

Developed annual marketing plans and product positioning strategies while managing the day-to-day marketing activities associated with multiple product lines

Contributed to, interacted and collaborated with multiple cross-functional teams in expanding organization outreach, exposure and profits through planning and implementing successful marketing campaigns and programs

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