Digital Marketing

OBJECTIVE

I am working as Sr. SEO Engineer and currently looking for opportunity to utilize my skills in SEO, Social Media and PPC.

EDUCATION

●MSc Operations Management (2009-2010) from UCLAN, Preston, UK.

●B.E. Computer Science (1998-2002) from MIT, Moradabad, India.

TRAINING:-

●Digital Marketing course (SEO, SEM, Email Marketing, Google Analytics and PPC) from Operating Media, Andheri West.

EMPLOYMENT HISTORY & ACTIVITIES

Sr. SEO Engineer at Pulse Solutions, Mumbai (Jul 2017 – May 2018)

CTC- 3.84 lacs per annum

Worked as Sr. SEO Engineer at Pulse Solutions. I am working with US and UK clients for SEO projects. Job responsibilities are

●Handling international SEO projects of USA and UK.

●Conduct on-site and off-site SEO competitor analysis

●Execute on-site and off-site SEO strategies (including link building) for a range of clients.

●Complete weekly and monthly performance reports using programs such as Google Analytics.

●Keep up to date with the latest SEM technology, SEO updates and industry changes.

●Created search ads for client for SEM campaigns

●Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages

●Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance

●Work along with in-house creative and technical teams, to create and run the campaigns.

●Analyze performance, optimize the campaigns, and create reports.

●Knowledge of research tools like Ahrefs, Screaming frog for competitor analysis, backlink check and website analysis.

Freelancer Digital Marketing Consultant (Dec 2015 - July 2017)

Worked as freelancer as digital marketing executive for Social media, Email Marketing and SEO. I worked for few projects for Indian and US Clients handling their digital marketing activities.

●Analyzing their website and business and suggesting what all activities are helpful.

●Managing social media platform and optimizing Onpage and Offpage for SEO.

●Coordinating with their team for graphics and content creation.

●Oversees all company social media accounts management such as Facebook, Twitter, Instagram, Pinterest, LinkedIn.

●Develop and expand customer base and community.

●Creating social media pages, Content, image and video sharing.

●Increasing page like, Engage Targeted Fans, Redirect Traffic, Group Activities, Paid Advertisement.

Business Development Manager at Connexions (Jan 2015- Nov 2015)

As a business development Manager I have managed various profiles by prospecting & achieving new business opportunity to the company. Managing existing clients & building relationships with them to generate the leads for company. I was responsible for revenue generation and also encouraging repeat business. Making proposal and budgeting for the client event requirement. Negotiating and finalizing the budget and terms and conditions

Customer and Operation Consultant at Boots, UK (Jan 2011 -Sep2012)

Job responsibility was to plan and organize displays to correspond with current promotions and best-selling products. Merchandise planning, forecasting inventory level for the store along with planning and adherence to replenishment schedule. Checking the store visual & merchandise displays; implementation of the sales development & promotional activities as per the plans. Follow standards for quality, customer service and health and safety, legal and security issues.

Sr. Specialist-DC OPS at HCL Comnet Systems, Noida (Feb 06 – Aug 2009)

Job responsibility was to maintain and monitor Microsoft.com production and Beta environments to meet availability and uptime requirements. Provide initial research and troubleshooting for all customer related issues related to Microsoft.com internal tools. Provide front-line support for tiered environment within the Microsoft.com Operations center to ensure timely and quality customer service as stated is provided to all Microsoft.com platform customers as stated in Service level Agreements (SLAs).

Service Coordinator at Team Computers, New Delhi (May 2003 – July 2005)

Job responsibility was Installation of Win 98/2000/XP Operating System and peripheral devices like printer and scanner. To check the lines such as Lease line, VSAT, ISDN connectivity between the branch offices and resolve the problems as first line support and to escalate the vendors also. Coordinate with internal, external vendors and consultants to support infrastructure and service requirements.

Personal Profile

Father’s Name : Mr. S. N. Yadav

Gender : Female

Date of Birth : 10-July-1980

Marital Status : Single

Nationality : Indian

Languages Known : English, Hindi

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