KELLEY BREDELL

C: 818-***-**** ac5ikd@r.postjobfree.com

www.linkedin.com/in/kelleybredell

Areas of Expertise:

•Event Management • Project Management• Marketing •Promotions •Trade Show Manager • Corporate Meeting Planner • Publicity

• Advertising • Fundraising • Sponsorships •Catering Sales • Hospitality •Product Launch • Product Sampling • Business Development

• Brand Management • Strategic Partnerships• Product Placement

PROFESSIONAL EXPERIENCE

KB COMMUNICATIONS & EVENTS, Principal 2000 - PRESENT

Event & Project Management, Marketing, Trade Shows and Catering Sales

Showroom Manager, California Deluxe Windows, overseeing all marketing & sales, 94% close ratio in less than one year.

Event Manager at Ontario Convention Center responsible for all logistics of in-house events(8 mos)

Created unique campaigns that increased sales; Trade Show Coordinator handling multiple shows; Responsible for annual trade show budget in excess of $1.2M Dupont Training Center (2.5 years), Oculus Innovative Sciences, Inc. (1.5 years)

Event Planner for Drucker School of Management, Claremont Graduate University responsible for

coordinating and arranging four international events (2-Tokyo, Taipei, Vienna)

Event Planner for Getty Leadership Institute at Claremont Graduate University handling all logistics and aspects of two week conference for attendees from all over the world.

Hospitality Director responsible for increasing member club following by 29% at Wineries of Napa Valley and created wine-focused activities/events which garnered over $150K in revenue (8 months)

Director of Marketing & Special Events who developed signature events for the American Stroke Association, beating development dollar goals and recording the highest levels of attendance in over ten years (2.5 years)

Exceeded profitability margins on all catering events for Arli s Catering, Black Tie Events, Mills3,

and Neverland Ranch.

Implemented strategic partnerships for sustained growth and developed special events facility for

Tennessee Gardens. (7months)

Director of Marketing increasing retail traffic by 60% for the Arco Plaza group of retail merchants through direct marketing strategies (9 months)

Designed and produced grand opening for Oasis Casino which included royalty, politicians and

business leaders from around the globe. Assistant Food & Beverage Manager handling all inventory and overseeing all floor staff activities (11 months)

Developed over $1.8M of new business in an 8 month period at Rancho Bonilla

Increased revenue by 12% in 4-month period at upscale Newport Beach Code Restaurant. Launched and re-branded the Sun Theater into The Grove of Anaheim, one of the most successful branding campaigns in the county.

Produced film release and wrap parties for major studios in Los Angeles. (4+years) Catering and Convention Service Coordinator, San Francisco Hilton & Tower (2 years) Plan and manage trade shows and special events from concept to post event evaluation.

Kelley Bredell Resume

Page Two

PREVIOUS EXPERIENCE

THE WALT DISNEY COMPANY, Burbank 1990-2000

Publicist/Manager of Promotions & Field Marketing Operations (Events)

Designed and directed the implementation of creative, brand enhancement strategies for partners on a local, regional and national level. This included orchestrating national promotions in alliance with

prominent companies including Burger King, Frito Lay and Quaker Oats. Secured multi-million dollar,multi-picture deals with packaged goods companies, overseeing licensing and royalty agreements with regard to character usage. Oversaw implementation of promotional events, sweepstakes and contests. Planned and single-handedly conducted large media events in multiple markets simultaneously. Introduced over 40 media outlets to promotions in a six-month period. Successfully launched an innovative promotional campaign in San Diego generating more media attention than LA and NY combined, without a budget nor star power that spearheaded a million dollar special events department. Strategically created, packaged and developed marketing extensions of consumer media buys, national licensed promotions and television network initiatives. Developed synergistic promotional opportunities via magazine publications, college sponsored screening programs, product placements and associated partnerships. Created and tailored thematic promotional products, including generating creative concepts, developing designs, negotiating prices and establishing manufacturer, production, quality/quantity control and market distribution. Responsible for all incentive-type marketing including sweepstakes, couponing, rebates, bounce-back promotions for consumer product tie-ins. Managed and oversaw 28 field advertising agencies. Coordinated photo sessions, press junkets and satellite interviews for A-list talent. Directed media screenings, department retreats and partner presentations while remaining significantly under budget. Hired and trained staff to facilitate various field activities. (10 yrs)

Publicist Guild of America, Member

AFFILIATIONS

President-12 yrs, HOA Corona Ranch Terrace/Euclid Management,

Former Member, Int’l Special Events Society

Former Ambassador, Burbank, Santa Monica, Ontario, Corona, Chamber of Commerce Mentor, Jeopardy and the Harambee Center for underprivileged and at-risk children Member, City of Corona Community Emergency Response Team (CERT)

ADDITIONAL INFORMATION Annual Marketing and Events Conferences:

ISES, MPI, Tony Robbins, Dale Carnegie, Tommy Hopkins, Volunteer for Non-Profit Charities,

Sunday School Educator 20-years, The Special Event, Idea Factory, Catering Exec s Conference

Certified in CPR, First Aid 2014-2016, Continued Education annually to stay current with market trends

SKILL SUMMARY

Clear and conceptual thinker, excellent judgment

High level of professionalism, strong work ethic

Proficient in Visio, Basecamp, Commerce on demand, Microsoft Office, Salesforce,

Outgoing personality, high energy On-Contact, WiseAgent, amongst others

Results Oriented, creative problem solver Build and foster a team environment

Strong leadership and people skills Friendly with excellent customer service

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