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Marketing Manager

Location:
Fort Lauderdale, Florida, United States
Posted:
May 17, 2018

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Resume:

TIM SUMPTION CREATIVE DIRECTOR

**** ** *** ** **********, FL 33317 305-***-**** ac5hz6@r.postjobfree.com

PORTFOLIO: TIMSUMPTION.COM

Innovative, energetic, strategic creative thinker who can successfully build and lead a team as well as thrive in

a fast-paced environment. Adaptable, customer-centric and solution-oriented. Proven coalition builder with a passion for creative and all things marketing with a commitment to results. Personable and effective manager and leader.

• Creative Director • Direct Mail Package Design • Broadcast

• Branding • Website UI UX • Print Radio PR

• OOH Gorilla Event • E-commerce B2B B2C • Team Leadership

• Digital Creative • Design & Copywriting • Social Mobile Creative

PROFESSIONAL EXPERIENCE

GLOBAL CREATIVE MANAGER Chauvet Lighting 2018 – PRESENT

Created, directed and produced copywriting and design projects in a wide variety of media.

• Designed and implemented traffic and creative asset management system.

CREATIVE DIRECTOR, ART & COPY Broward Health 2016 – 2018

Created, directed and produced copywriting and design projects in a wide variety of media, including strategy, conception and production. Provide marketing solutions for five hospitals and satellite clients.

CREATIVE MARKETING VP Gerhardt Company 2014 – 2017

Provided leadership, creative strategy and direction for all company advertising. Transformations Treatment Center, Summit Detox, KeyDMS, MHF Health, GeoPolymer Tech and Supportive Healthcare

• Redesigned UI & UX, created new content for five major websites and various landing pages.

CREATIVE DIRECTOR CARSOUP.COM 2014 – 2016

Provided leadership, creative strategy and direction for all company advertising.

• Designed and implemented traffic and creative asset management system.

• Defined and created brand standards and campaign consisting of broadcast, digital, social, radio and print.

MARKETING & CREATIVE DIRECTION CONSULTANT TIM SUMPTION INC. 2010 – PRESENT

Provide creative direction, copywriting, marketing strategy and tactics scope of work to a variety of clients. Perform both remote and onsite work as a 1099 contractor or W2 employee.

• CREATIVE DIRECTOR, ART & COPY Leverage Media. 2018 – PRESENT Created, directed and produced copywriting

and design projects in a wide variety of media.

• ACD/COPYWRITER Rabinovici & Assoc. 2018 – PRESENT Created, directed and produced B2B copywriting used in digital advertising, web, etc.

• ART DIRECTOR & COPYWRITER RoboVault 2017 – PRESENT Created, directed and produced copywriting

and design projects in a wide variety of media.

• ART DIRECTOR & COPYWRITER OilQuick 2017 – PRESENT Created, directed and produced copywriting

and design projects in a wide variety of media.

• CREATIVE MARKETING DIRECTOR NewWave Surgical 2013 – 2014 Create materials for all B2B national &

international marketing. Product development, packaging and consumer marketing for products.

• CREATIVE MARKETING DIRECTOR Peritus Health Integrated Practice Resources 2010 – 2013 Manage all creative,

direct mail programs, website, trade shows, press and advertising.

TIM SUMPTION PAGE TWO

BRAND & PROMOTION, CREATIVE SERVICES DIRECTOR TRIBUNE MEDIA 2004 – 2010

Managed B2C, B2B marketing, creative and product development for Sun Sentinel, SunSentinel.com, WSFL-TV and Orlando Sentinel. Oversaw commercial production for WSFL-TV advertisers. Managed 22 person staff consisting of Product Developers, Web/Content Producers, Designers, Copywriters, Marketing Managers, Event Producers, Media

Buyer and Sr. TV Producer to create and execute initiatives, manage websites and create breakthrough strategies and tactics throughout Florida properties.

• Created the “How Can We Help You?” campaign which lead to Sun-Sentinel being most read Sunday newspaper

in Florida.

• Produced TV advertising for clients with media buys on WSFL-TV, responsible for writing, shooting and editing

through to final production. Worked directly with clients on all creative.

• Art directed photo and video shoots for print and TV campaigns, including talent and location scouting,

collaborating with photographers and videographers and directing talent.

• Elevated SunSentinel.com and OrlandoSentinel.com to first-place ranking in each market for breaking news by

restructuring market plan, implementing new creative and SEO after sites not reaching goals prior year.

• Doubled OrlandoSentinelMetromix.com and SouthFloridaMetromix.com local page view and revenue goals in six

months by implementing event marketing, new creative, content and SEO strategy.

• Expanded media exposure of newspaper to 131 million impressions at cost of $900K compared to 30 million

impressions for $650K previous year after overall budget cut of 50% by consolidating remaining budget and

negotiating with local media company versus individual radio stations. Created cohesive template radio

campaign to be used across all stations to take advantage of demographic focus.

EXECUTIVE CREATIVE DIRECTOR ART DIRECTOR & COPYWRITER STAR TRIBUNE 1991 – 2004

Managed 60+ person Creative staff, Directors, Traffic and Advertising Sales Managers. Provided leadership, strategy and direction for all promotional and advertising creative for company. Served key role in defining and implementing corporate identity and brand. Managed in-house advertising agency and staff. Joined company as Art Director/Copywriter, developing concepts and design, copy and art direction for campaigns. Promoted to Creative Director in 1994 and Executive Creative Director in 1998.

• Saved over $250K per year in agency retainer fees by presenting senior management cost-savings benefit and

restructure plan of creating and launching in-house advertising agency while developing / hiring highly effective

advertising and marketing goal-driven staff.

• Produced more than $6.5M incremental revenue by reorganizing all creative areas of company to take advantage

of agency model on larger scale and allowing for formation of new department aimed at consultative selling and

broad range of marketing solutions for mid-level advertisers.

DESIGN & COPYWRITER INSTRUCTOR WANGANUI POLYTECHNIC, NEW ZEALAND 1990 – 1991

Taught undergraduate university and polytechnic design degree courses as well as adult community education classes

• Created and implemented New Zealand’s first accredited four-year Design Degree Program and two-year

Certificate Program, presented to, and approved by Parliament.

EDUCATION

BACHELOR OF FINE ARTS (BFA), ADVERTISING & VISUAL COMMUNICATIONS

Minneapolis College of Art and Design, Minneapolis, MN Dean’s List all four years and Graduated with Honors

PROFESSIONAL AWARDS

NAA ACME Award of Excellence Advertising Federation ADDY Awards - Over 13 awards, including Best of Show,

Best of Broadcast, Mosaic Award Creativity Award of Distinction ADC Merit Award

International Newspaper Marketing Association Awards - Over 25 awards, including Best of Show

4 Telly Awards: Two Gold, Two Bronze Print Magazine Awards, How Magazine Awards, Various awards

International Portfolio.com Awards - Two Bronze, Four Merit.



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