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Sales Marketing

Location:
Pompano Beach, Florida, United States
Posted:
May 17, 2018

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CHRISTOPHER B. PRIOR

Cell - (954) ***-**** E-mail: ac5hxc@r.postjobfree.com

Health & Wellness, Health & Beauty Marketing & Sales professional.

B2B and B2C, Direct, Digital, and global retail experience.

Background in CRM, Internet, Database, call centers, retail (including Specialty and Mass), Loyalty, catalogs, wholesale, and international sales.

Developed strong Brand Development programs with names like Revlon.

Developed a strong CPG sales & marketing business to drug chains, specialty, and Mass customers like Rite Aid, JCP, Sally Beauty Supply, Bed Bath & Beyond and more.

CATEGORIES

Health & Wellness / Health & Beauty / Pets / Consumer Packaged Goods / Human Resources /Home Improvement / Office Products

CORE COMPETENCIES

Business Development-File acquisition/retention E-commerce/Internet Brand Development

Loyalty Programs CRM Budgeting and P&L Accountability

Domestic and International Sales Management Strategic Planning TV, Radio, Print, PR

Customer Service Advertising and Creative Product Management Database Marketing and analysis Direct Mail / Catalog Merchandising

PROFESSIONAL EXPERIENCE

ComplyRight (Legal Compliance) – Director of Sales & Marketing - February 2014 – Present

- Redirected the acquisition segment of the company’s $22M ‘growth’ line of business, Poster Guard auto-renew Service.

- Worked with Database team to develop new prospecting arm of the business for aggressive customer acquisition.

- Repositioned marketing/brand strategy for the Direct arm of the business (Online, TM, Catalog, Direct Mail).

- Built ‘New Managed Accounts’ direct selling team and website to identify and acquire ‘enterprise’ businesses nationwide.

- Generated over $4.3M in new enterprise company business including the largest account in the company’s history.

- Tested and helped install the company’s first dedicated CRM system.

- Rebuilt webinar program improving average attendance from 6 attendees to an average of over 400.

- Developed a two team internal telemarketing program to increase new customer acquisition.

- Responsibility for improving PPC penetration as well as online ads, SEO and SEM.

The Home Depot (Home Improvement) – CRM Manager for Pro Loyalty – January 2013 – February 2014

- Develop overall CRM contact strategy and loyalty program to the company’s 6.6M Pro customers. Generated 142% of revenue goal in just the first 11 months of the year.

- Initiated company’s first “Category Spend” engagement system with the Pro. Bi-weekly we leverage the customer’s 30 day spend history to develop targeted e-mails featuring products and categories the targeted Pro buys.

- Working in coordination with IT, and Pro Ops team, rolled-out Pro-Xtra membership program to all of the companies 2000+ stores. - Developed new category and class driven incentive programs that push both basket-stretch to categories the customer is already engaged in as well as targeting cross category growth.

- Increased Spend/Household, # of Transactions, and Total Sales year over year. Outperformed annual goal of 2.0M e-mail addresses by reaching 2.8M addresses in 2013. Increased e-mail Open Rate by over 40% and Dollars/e-mail by 60%.

On Rite (Health & Beauty) – Vice President of Sales and Marketing – August 2011-January 2013

- Took full revenue and P&L responsibility for this B2B retailer of men’s and women’s hair replacement as well as hair extensions and education. Generated record sales growth in the first 4 months of 2012 utilizing multi-channel customer contact strategy, and targeted customer segmentation, while cutting expenses by $500,000

- Initiated complete rebuilds of digital websites Ultratress.com and Gemtress.com. Built new direction and styling as well as strong SEO growth and interactive social landing pages.

- Planned and initiated the complete repositioning of multiple catalog businesses Gemtress, On Rite, Ultratress, and Rio. - Developed a new CRM program to maximize file growth and segmented customer circulation.

- Coordinated Sales, Marketing, and Creative Departments into a single cohesive working unit with singular goals

- Repositioned Hairloss.com so it was in the top 1% of all websites.

- Initiated new Product Development strategy that produced the biggest new offering in company’s 37 years.

Native Remedies/PetAlive (Health & Wellness) – Vice President Marketing – November 2007- June 2011

- Responsible for the Direct and Social Marketing of this profitable B2C Digital company with multiple lines selling herbal and homeopathic remedies for people and pets as well as nutritional supplements and dietary supplements.

- Generated e-mail responses 9X better than the existing e-mails. Built the Auto-Responder program

Christopher B. Prior Page 2

- Introduced multi-email “Trigger” system targeting specific products and customers generating programmed educational and promotional offerings to specific file segments.

- Developed targeted radio and TV infomercials to specific customer (and prospect) segments.

- Generated the company’s first customer database. Worked to develop fully interactive files that allowed targeting and testing to smaller customer segments. Generated strong brand management plans and loyalty programs.

- Increased customer retention from 27% to 40% in 4 months by developing the Auto Ship program.

- Developed fully integrated topical marketing plans each month which included landing pages, e-Zines, PR, press releases, newsletters, targeted e-mails, SEO, SEM, and social media.

TressAllure (Health & Beauty / Health & Wellness) June 2002-September 2007

President – (B2B and B2C) (August 2004-September 2007)

- Led the turn-around to profitability of this $23M Health & Beauty company in slightly over two years by new product introductions, strategic planning, brand management, cost cutting, and targeted marketing promotions.

- I was directly responsible for digital marketing, e-commerce, Direct Marketing, National Accounts, Wholesale Sales, Mass Markets, and Global Sales with international distributors in over 30 countries worldwide.

- Developed a strong branded (Revlon) CPG business to drug chains and Mass customers Rite Aid, JCP, Sally Beauty Supply, Bed Bath & Beyond, and more.

- File acquisition and reactivation were key aspects of this success through targeted SEO, SEM, social, and affiliates.

- Generated bottom line profits within two years and repaid $1.5M in debt and interest in 2007 despite taking over the company when it was over $6M in debt, and had chronic shortages in cash flow.

Vice President of Direct Marketing (BeautyTrends) – (June 2002-August 2004)

- Managed full bottom line responsibility for the $7M BeautyTrends business including financial, merchandising, marketing, Internet/e-commerce, and creative. Used ‘guerrilla marketing’ online to build “bad hair day” promos.

- Brought this direct mail business to profitability within 11 months after it had lost money for 4 straight years.

- Developed a digital/e-commerce division that generated 18% of all revenues within 18 months.

gNeil Company (Office Products, Legal Compliance) 1996-2002

Vice President of Database Marketing, Circulation, and e-Commerce

- Full P&L responsibility for coordinating B2B Database and Direct Marketing programs totaling over $60M across nine different product and customer categories. Built strong CRM program to cross-sell categories

- Responsible for the initial development of the original gNeil.com Internet site and e-commerce program.

- Development, implementation and coordination of marketing plans and advertising in multi-channel environment including catalog, solo, Internet, e-commerce, call center (inbound and outbound), and fax programs.

EDUCATION: B.A. Mathematics, Queens College (CUNY), Flushing, NY



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