MARTA COTARELO

**** ** ***** ******* ***** Apt. *93, Miami, Florida 33179 305-***-****

ac5hv7@r.postjobfree.com

Qualified sales professional with over 20 years of proven success in travel + tourism and hospitality sales. Highly skilled in identifying prospective group business and maximizing revenue. Received Pacesetter Award for achieving over $1 Million in sales and successfully launching major initiatives with both speed and efficiency.

EXPERIENCE

2006 – 2018

SENIOR SALES MANAGER, DEAUVILLE BEACH RESORT – MIAMI BEACH, FL My primary objective as the Hotel Sales Manager at the Deauville Beach Resort was to contribute in generating maximum revenue for the company. In doing so, I have successfully secured new accounts in the corporate, social and government markets.

• Closed over 1,200 nightly accommodations monthly, achieving 140% of the targeted goal.

• Created competitive, value added proposals and sales retention strategies to ensure repeat business.

• Developed and maintained effective relationships with all clients including the film industry.

• Steadily evaluated various hotel competitors and set pricing accordingly to devise a feasible business budget for the hotel.

2002 – 2006

CATERING SALES MANAGER, GRAND BAY HOTEL – MIAMI, FL As the Catering Sales Manager at the Grand Bay Hotel I was responsible for providing professional client services support in the planning, organization and management of events. I meticulously worked with space requirements, scheduling of events, equipment rentals, menu formulation and tasting, invoicing, theme concept/decorating and servicing the client as necessary.

• Responsible for group bookings including quoting rates, contract development, detailing of needs and management of group on day of event.

• Strong skillset in selling rooms, assigning meeting rooms, catering, food & beverage and audiovisual.

• Prepared action plans and Banquet event Orders (BEO).

• Understanding of overall market- competitor strengths and weaknesses, economic trends, supply and demand and knowledge of how to sell against them. 2

1998 – 2002

SOLE OWNER/PRESIDENT, ELITE WORLD TRAVEL – MIAMI, FL Elite World Travel was a versatile travel agency that represented all facets and styles of travel, giving the agency the unique advantage to plan every detail of your vacation or business trip. I have personally been to destinations worldwide, stayed at top hotels and resorts and sailed aboard a wide range of cruise ships- and I used those vast experiences to recommend and tailor the ideal match for each client.

• Established and maintained relationships with clients, as well as corporate accounts.

• Kept all bookkeeping responsibilities current.

• Supervised 3 in-house and 2 out-of-house travel counselors.

• Implemented marketing strategies.

• Trained employees on SABRE Global Systems.

• Developed office protocol and training programs to help employees learn the boundaries of politically and socially acceptable behaviors within the workplace.

• Administered employee benefits and payroll.

1980 – 1998

CONFERENCE & SPECIAL EVENTS COORDINATOR, AMERICAN EXPRESS – MIA, FL As the conference and special events coordinator at American Express, my duties included but were not limited to arranging venues, setting up presentations, airline reservations, customized tours and meal planning. I coordinated conferences and special events on a local, international and nationwide scale. Among other aspects of special events coordinating, I also provided high quality services to Platinum Card Members.

• Worked with clients such as Coca Cola, Federal Express, DHL and Ryde.

• Achieved over $1 Million in sales, receiving the Pacesetter Award of the year. EDUCATION

ASSOCIATE IN ARTS DEGREE, CITY COLLEGE OF NEW YORK

• Business Administration

SKILLS

• Bilingual- English & Spanish

• Proficient in Microsoft Platforms – Word, Excel, Power Point.

• Proficient in Delphi Systems.

• Sabre Global Systems.