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Marketing Manager

Winter Springs, Florida, United States
May 17, 2018

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Lorraine M. Gismondi



Marketing professional with experience in retail, corporate and non-profit environments. Articulate, self-motivated problem solver with outstanding interpersonal skills, high level of resourcefulness and creativity. Recognized for the ability to establish rapport with a wide variety of people and maintain a calm professional demeanor in stressful situations. Successful in developing and creating practical solutions in optimizing efficiency, production and enhancing company/employee relations. A leader with the ability to set and achieve challenging goals.



Community Outreach



Event Coordinator



Budgets- Forecasting


Constant Contact

Raisers Edge


Microsoft Office

Front Page





System 36

A-Plus Tax

CFMS Accounting System



Freelance Consultant 2017 – present

Chuckman Films -Database entry and accounting/expense reports, marketing, brochures

AlexisCare – Marketing, networking meetings, strategic planning – company closed May, 2017 – August, 2017

Alzheimer’s and Dementia Resource Center, Inc., Orlando, FL 2006 - 2017

Development and Communications Manager

•Executed and secured sponsorships for the annual caregiver retreat, educational conference, quarterly outreach workshops, community events and annual fundraising gala totaling an annual average of $300,000

•Established relationships with healthcare, human services agencies and attended sales and marketing meetings to gain agency exposure while networking for funding

•Cultivated, corresponded and maintained records of affluent donors utilizing specific queries for mailings, Constant Contact email blasts and media connections

•Created and updated innovative collateral marketing material such as bi-annual newsletter, agency advertising ads, brochures, flyers and public relations packets

•Produced budgeting spreadsheets, forecasted revenues and expenses

•Collaborated with marketing assistant website changes including: event listings, sponsorship logo and advertising placement, on-line fundraising and retrieving statistical information from Google Analytics and Constant Contact

•Assisted with production of agency video and secured underwriting costs of $15,000

•Supported Family Services Dept. providing information and referral to clients in crisis

•Reviewed contracts and negotiated reduced pricing on catering, printing costs, hotel and meeting room rentals, transportation entertainment and free advertising

•Mastered the importance of follow-up by scheduling phone calls, emails and meetings with potential funders, in-kind clients and future partnerships

•Completed monthly board report documenting current projects, timelines to accomplished goals quarterly and annually

•Communicated with volunteers/caregiver’s duties and responsibilities at events

•Solicited and secured silent and live auctions items and developed on-going relationships for future donations


BETA Center, Orlando, FL (NO LONGER IN BUSINESS) 2002 – 2005

Special Events and Marketing Manager

•Served as key member of the agency's development/administrative team, responsible for helping to meet all fund-raising/revenue goals

•Coordinated with the creative art department staff and clients for fundraising efforts

•Coordinated events annual ask event using the nationally-recognized “Raising More Money” of donor cultivation; raising over $500,000 in two years

•Coordinated all special events and programs, golf tournaments, Mother’s Day and Christmas card appeals, Jack O’lando event with the City of Orlando

•Developed and implemented the annual marketing plan

•Created and designed brochures, public relations packets, flyers, newsletters, annual events and signage throughout the building for recognition of major donors

•Coordinated mailings, printing, etc. received over $50,000 in free printing

•Produced 8-minute agency video and secured underwriting costs of $10,000

Orlando Fashion Square Mall, Orlando, Florida 1994 - 2001

Assistant Marketing Director

•Managed and allocated a $2 million budget

•Established gift certificate program with sales of $3 million dollars

•Prepared, reviewed and adjusted financial statements

•Managed and trained customer service staff of 10

•Developed and implemented the annual marketing plan

•Created in-mall seasonal, general and sales event signage

•Analyzed purchasing of advertising for television, radio and print

•Coordinated events with non-profit organizations, national and local companies: Nickelodeon - Big Help, ESPN All American Tour, National “Got Milk” campaign

•Developed merchant and employee incentive programs

•Planned and organized monthly merchant meetings

•Implemented shopping center advertising campaigns

•Managed loyalty card program and sponsorship trade negotiations

•Organized holiday events, hiring, décor and set-up


B.A. Business Management with honors, minor in Marketing,

Webster University, Longwood, Florida

A.S. Accounting, Certified Medical Transcription,

Mira Costa College, Oceanside, California


•Orange County Council on Aging Social Media Class

•Raising More Money Seminar 101, 201 & 301

•Certified United Way Speakers Bureau Training

•Certified Marketing Training International Council of Shopping Centers

•Member of the Women’s Executive Council

•Member of the Seminole Health & Human Services Network

•Member of the Winter Park Chamber

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