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Sales Marketing

West Sacramento, California, United States
May 16, 2018

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John H. Shehtanian

**** ******* ******, ********, ** 95776

Phone: 925-***-****


Profile and Objective

A forward thinking, experienced Consumer Goods professional. I am seeking a position that reflects, leverages my experience, qualifications and contributes value for your company.

Summary of Qualifications

Category/Sales Management experience includes product rationalization, pricing, purchasing, procurement, business plan development/implementation.

Development/execution company business/sales plans, retail/wholesale.

Team oriented professional, substantial buying/selling/merchandising experience.

Excellent understanding of both sides of the buying/negotiating process.

A demonstrated history of superior customer relationship skills throughout my career.

Diverse skill set includes experience in the Retail/Wholesale/Distributor/Sales arenas.

Managed financial budget responsibilities, planning, sales, profits and shrink/distress.

Skilled negotiator experienced in building successful relationships with suppliers.

Well versed in market development, promo/pricing, product distribution strategies.

Solid written/oral communication/computer software skills. Ability to think critically, apply ideas/concepts.

Professional Experience

JHS Consulting

Owner Principal

Specializing in Natural/Organic/Specialty marketing development/sales strategies.

C&S Wholesale Distributing

Merchandising Analyst / Vendor & Category Mgmt. Natural Organic (Jan. 2016-Feb. 2018)

Responsible for expanding Natural Organic vendor/item mix, marketing/sales strategies.

Supervised and assisted buyers on purchasing and logistics.

Unified Grocers / Market Centre Division

Product Development Mgr. / Sr. Category Mgr. Specialty/Natural Organic (2011- Oct. 2015)

Developed coconut water direct sales program, $500K incremental annual sales.

Expanded Gluten Free product offerings/schematic sets, added $250K annual sales.

Responsible for pricing, profits, product assortment/category marketing plans.

Engage vendors and buyers in purchasing decisions, logistical issues.

Safeway Inc.

Category Mgr. Buyer 1997-2003, 2010-11

Coordinated revamp of company PL Commercial bread offering and schematics.

Turned account PL CSD business around: +$9M sales, added $4M in profits.

Daymon Sales Broker 2008-10, managed Safeway Private Label beverage business

Real Time Appraisal Services

Founder/Owner / Certified residential Real Estate Appraiser (2003-2008)

Created a referral network of geographically non-competing appraisers, increased business by 20%.


San Jose State University: Bachelor of Science degree, Major: Business (Marketing).

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