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Event Management & Fundraising

Plano, Texas, United States
May 16, 2018

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Kelly Walker

: Plano, TX :

: 214-***-**** : / MARKETING EVENT EXPERT

Event Management ~ Sales Tactics ~ Promotional Campaigns Top-performance and results-oriented professional with over 10 years of extensive experience and enormous success in Event Management, Strategic Marketing, Client Consulting, Sales and Marketing, Brand Management, Account Management, and Customer Service. Exemplary communicator with the passion and drive needed to cultivate and foster professional and profitable relationships while maintaining trust. Easily assume leadership decision-making, assess diverse situational challenges, develop action plans, turn ideas into logical strategies, and implement systems that optimize sales and marketing productivity and revenue growth. Webinars, seminars, content, case studies, advisory boards, optimization, leverage, target buyer, tradeshows PROFESSIONAL HIGHLIGHTS

• Expertise in Basecamp, Sharepoint, Strategic Planning and Execution, Programs Management Client Relationship Management, Content Management System, Budget Administration, Vendor Relations, and Business Development.

• Interpersonal communicator who is adept at speaking effectively, writing concisely, as well as negotiating and presenting.

• Highly organized, independent and efficient in fast-paced multitasking environments; able to manage multiple projects and prioritize effectively to accomplish corporate objectives.

• Outstanding skills in fostering and sustaining productive working relationships with clients and co-workers.

• Proficient in Microsoft Office with experience in Social Media Management and content development. CAREER ACHIEVEMENTS

• Implemented $500K event-based campaign for Bacardi, Grey Goose, Bombay Sapphire, and D’USSE in the New York Test Market, with expectation that campaign will be launched nationally by 2018.

• Surpassed all targeted goals while promoting and selling multiple brands of alcoholic beverages, including selling out entire stock of Spicebox Whiskey in a 60-minute promotions drive despite store management’s reservations about the product’s saleability.

• Enhanced brand awareness and generated new customers for Pucker Cordial; through local market research and knowledge, identified flaws in initial plan and recommended change in strategy and venue

• Managed 100+ events for Lime Media Group’s McDonald’s account, accounting for roughly 20% of annual revenue.

• Facilitated staff training at each campaign to communicate campaign vision effectively; developed and implemented sales rebuttal scripts for model usage.

• Consulted with multiple clients on local market consumer behavior; assisted with formulation of consumer profiles and provided feedback on forecasted profits.

• Played a vital coordination role for historic Astin Mansion and developed prospectus for organization to attract more corporate clientele.


Sr. Brand Solutions Manager – Product Experiential Jan. 2017 – Jan. 2018 Sly Fox

• Directed and supervised product experiential team, and daily operators of event marketing division.

• Created and implemented processes and operating infrastructure for event marketing division.

• Defined customer experience standards and drove operating processes and policies to ensure flawless event execution.

• Developed and managed budget for event activations.

• Conceptualize, design, execute, and evaluate success of events.

• Identified and evaluated opportunities for improvement, and acted upon them at subsequent events.

• Led marketing team to brainstorm strategies and coalesce information and ideas into proposals for clients.

• Identified new approach and presented innovated ideas to clients on behalf of Sly Fox.

• Worked with internal and external teams to create assets: web content, emails, ads, graphics, webinars, social media assets, and powerpoint presentations

• Researched, recommend, and secured sponsorships for event activations.

• Utilized innovative ideas to design and develop footprint for marketing activation within existing events.

• Managed on-site, field marketing teams and events and surrounding campaign.

• Maintained standardized processes by researching and staying on the forefront of industry trends. KELLY WALKER, Page Two

• Fostered, protected, and developed productive relationships with teammates, clients, and internal and external vendors.

• Established contract agreements and managed relationships with vendors and suppliers to operational execution meets or exceeds expected standards and requirements.

• Executed customer specific and national promotional events and efficiently managed respective budgets. Account Manager for Bryan, Ferrero Rocher, & Nutella May 2016 – Jan. 2017 The Wilson Group

• Managed projects from conception to execution, including digital, print, in-store, sweepstakes, direct mail, premiums, and social media.

• Conceptualized and create deli product toolkit for Tyson Family of Brands.

• Provided exceptional support in planning and development of fiscal year marketing plan and budget recommendations.

• Executed customer specific and national promotional events and managed coordinating budgets, ensuring top quality while consistently coming in under budget.

• Maintained and developed copy for Sara Lee social media page and monitored Bryan Foods website.

• Developed POS and Premiums recommendations for FY17 and manage overall production.

• Oversaw consumer sampling events for Bryan Foods and Ferrero Rocher. Account Manager for McDonald’s April 2015 – May 2016 Lime Media Group, Inc.

• Developed and maintained productive partnerships and client relations for McDonald’s and Starbucks accounts.

• Conducted research for events through planning and permitting, footprint location optimization and target market reach.

• Led solution development efforts that best address client needs by developing recommendations and presenting proposals to clients based on research.

• Effectively managed McDonald’s assets at events, garnering an average of 50K+ impressions per event.

• Contributed to the development and execution of marketing plans on various accounts.

• Managed logistics for events including staffing, coordinating vendors and all event details.

• Collaborated with the accounting team on payroll, invoices, and billing to ensure accuracy. Event Supervisor, Promotion Specialist, Marketing Specialist, Field Marketing May 2008 – March 2016 Various Contract Roles

• Contracted for Marketing and Promotional agencies, including Legacy Marketing Partners, High Profile, BARetc, Victory Marketing, Inspira Marketing, Lumin Design, Conquest Productions and Attack Marketing.

• Developed, established and maintained marketing strategies to meet organizational objectives.

• Managed and coordinated highly influential promotions to drive brand awareness and maximize revenue.

• Assessed and maintained in-depth project plans, including analyzing and reporting on sales, demographics, race, age and consumer reaction to gauge effectiveness and promote process improvements

• Analyzed projects and compiled reports for agency and clients to promote data-driven decision-making.

• Established and built successful partnerships with vendors while negotiating contracts goals.

• Played a vital role in more than 250 successful promotional, advertising, special events and brand awareness campaigns.

• Created and developed innovative marketing plans and email campaigns to drive new client acquisition and sales revenue

• Forecasted budget and negotiated pricing to ensure no additional costs are ensured at closeout.

• Worked closely with clients to guide them through the event details, develop and execute successful marketing strategies and serve as their personal coordinator throughout the entire planning process.

• Sourced and booked suitable venues for a series of events and recruiting and managing event staff

• Analyzed projects and compiled reports for agency and clients to assist in future marketing plans.

• Established and developed a database of potential clients and contacts within the events/client industry.

• Strategically developed business and increased sales through effective promotional techniques and forging strong relationships with new and existing clients.

• Researched industry trends, contributed valuable information and ideas to brainstorming sessions

• Managed large-scale on-premise liquor marketing campaign while maintaining social media pages to increase online presence

• Researched and compiled high-quality sales leads for Sales Executives. EDUCATION


Bachelor of Arts - Events Focus

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