Digital Marketing Specialist

NATHAN JAKOBEK

*********@*****.*** 704-***-**** linkedin.com/in/njakobek

Summary & Qualifications

Analytical marketing professional with a background in cross-functional collaboration across product and sales management teams. Utilizes creativity and strong problem-solving skills to develop effective roadmaps to achieve communication and business goals in an evolving digital landscape. Core competencies include:

Content & Brand Strategy

Sales Program Promotion

Search Engine Optimization

Web Content Management

Digital Media Production

Data Segmentation

Competitor Analysis

Agile & Waterfall Methodology

Product Launch Communication

Professional Experience

Bosch Rexroth Corporation – Charlotte, NC

Digital Marketing Specialist

Marketing Coordination Specialist

2016 - present

2012 - 2016

Develop and implement strategic marketing plans in coordination with internal and external sales and product management teams. Seek out specific industry trends, growth areas, and opportunities to strengthen overall competitive position and generate more sales opportunities. Coordinate annual content planning based on product launch schedule, industry targets, and new business area segments. Lead efforts to identify campaign-specific content across social and digital channels, creating and re-purposing assets to enhance the customer journey.

Developed landing page concepts for ten focus product areas for campaign targeting potential IIoT end-users

Managed online product catalog project to optimize 4000+ page portfolio for North American market

Led “new product area” video strategy targeting early adopters, contributing to 50% rise in online view rate

Coordinated development of award-winning product configuration engine that contributes to 20% increase in quoting efficiency for sales organization

Managed and redefined marketing action plan for biannual sales initiatives, reducing update cycle by 1 month

Grimm’s Book Bindery – Madison, WI

Production & Material Handler

2011 - 2012

Developed relations to increase business with new and existing client base

Accountable for managing customer satisfaction database and responding to customer concerns

Developed shipping database to track new and returning customer data

Implemented logistics strategy to improve order efficiency and on-time delivery by 15% annually

Education

University of North Carolina – Charlotte

Masters of Business Administration, Marketing Analytics

Fall 2018

Saint John’s University (MN)

Bachelor of Arts, Communications

Spring 2011

Other Training & Skills

Agile Project Methods • Atlassian Software Integration • Adobe Creative Suite • CMS / CRM Database Management

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