Social Media Marketing

AREAS OF SPECIALIZATION

Business development for solutions/programs/products

Solutions strategy, architecture, sales, & execution management

Comprehensive brand marketing programs

Corporate Marketing

Strategic planning

SEO, SEM, digital advertising

Pharma Co. Brand management

Integrated HCP marketing

CRM, viral & email marketing

Marketing automation programs

Integrated consumer marketing

Aptitude for new technologies

SKILL SET

Problem-solver

Big-picture thinker

Creative thinker

Decision-maker

Project/detail manager

Team leader

Experienced in understanding and navigating medical, legal, and regulatory requirements associated with the complex and heavily-regulated pharmaceutical industry. Able to translate jargon and in-depth industry language into terms/concepts that can be more easily understood by consumers and other lay audiences. Able to plan the big plan, implement the smallest details, and coordinate all activities in between.

WORK EXPERIENCE

ZyCal Bioceuticals Toms River, NJ Nov 2017-Mar 2018

Sr. Marketing Director/Brand Director (Temporary)

Contracted to set stage for direct-to-consumer launch

Conducted customer research for insights and baseline metrics

Led SEO efforts and new website development

Established social media accounts and post plan

Created customer retention CRM program: monthly topics/specials; reorder reminders; product-specific info

Identified editorial calendar opportunities

Launched Amazon Sellers account and worked on product merchandising

Also led digital initiatives for HCPs

Harte Hanks Trevose, PA June 2015-June 2017

Director of Marketing Strategy

Supported a number of verticals as subject matter expert in: email & CRM, marketing automation, SEO/SEM, digital advertising, social media, and market and competitor research

Responsible for data-driven audience insights and planning, audience profiling, customer journeys, marketing channels, messaging content and cadence strategies, measurement and analysis, and strategic contributions throughout execution process

Accomplishments

Created comprehensive HCP contact program with Call Center/Email integration

Created strategic, marketing-based SEM campaign that outperformed standard best practices

Entera Health Cary, NC June 2014-June 2017

Director of Digital Marketing (Consultant)

Digital advertising, HCP and patient CRM, social media, public relations, video production, conference and special event support

Accomplishments

Product feature in AGA’s “IBS in America” survey and Prevention Magazine; also mention on Medscape.com

Compiled and managed a CRM database of nearly 10,000 consumers

Directly contributed to multiple HCP special event “sell-outs”

Supported consistent product growth YoY

Vetstreet Yardley, PA June 2014-March 2015

Digital Marketing Director

Product director for Veterinary CRM platform

Accomplishments

Launched mobile websites and reputation management program

eHealthcare Solutions Ewing, NJ September 2009-June 2014

Director, Digital Solutions & Strategy

Solutions lead responsible for: creating strategic proposals to meet client needs; architecting comprehensive digital solutions programs; business development; program optimization and results analysis

Sales team strategist responsible for: identifying industry trends and marketplace opportunities; representing company POV on current topics; participation in strategic sales meetings to maximize opportunity

Product management lead responsible for: competitive intelligence, SWOT analysis, product strategy and positioning, execution planning, implementation oversight, optimization and analytics

Salesforce.com administrator & interface architect

Accomplishments

Launched 10 new strategic products

Regularly created multi-million-dollar solutions (vs. $65k avg. non-strategic sales proposal size)

Established company as an innovation leader and valuable business partner

Director of Marketing

Corporate marketing lead, Sales and Publisher Relations support, New Product Development

Accomplishments

Created formalize Marketing Dept. where none previously existed

New Marketing initiatives drove best year in company’s history

Winner of Company of the Year for PM360 Trailblazer Awards 2012 (marketing award)

Patient Marketing Group Princeton, NJ 2008-2009

Director, Account Management

Responsible for integrated offline/online programs for agency's top account

Euro RSCG Life x2 Digital New York, NY 2007-2008

Account Group Supervisor (temporary NYC assignment)

Responsible for integrated interactive programs for a variety of pharmaceutical clients, including sanofi-aventis (diabetes franchise-LANTUS and APIDRA), Warner Chilcott (LOESTRIN 24), and Wyeth (PRISTIQ)

Rosetta/SimStar Hamilton, NJ 2002–2007

Online Marketing, Media & CRM (Email) Manager / Marketing Strategist

Integration planner: collaborating with internal agency team to align all interactive marketing components to create a comprehensive marketing communications program leveraging online and offline media

Account Manager

Strategic and account leader on two of the largest pharma brands in Agency portfolio (PLAVIX & AMBIEN)

Insight Interactive Group Philadelphia, PA 2000-2002

Client Strategist (Sr. Account Planner/Sr. Account Supervisor)

Strategic and account leader on large biotech business (Centocor/ J&J: REMICADE indicated for rheumatoid arthritis and Crohn's disease; RETAVASE indicated for AMI; PROCRIT Oncology)

SmithKline Beecham Pharmaceuticals Philadelphia, PA 1996-2000

Promotions Manager

Product management team member responsible for all product communications in line with business goals for the Anti-Infectives Business Unit (Amoxil, Bactroban, and Timentin)

Anne Klein & Associates PR/MarCom Agency Marlton, NJ 1988-1996

Vice President

Strategic thinking and planning; conceptualizing and developing creative and workable programs to reach bottom-line business, marketing, and communications goals

Account Manager, Account Executive, Sr. Associate, Associate

Hands-on account work in consumer/customer/community relations, crisis communications, media and presentation skills counseling, media relations, and all other firm activities

EDUCATION

Bachelor's Degree, Communications, May 1988, Summa Cum Laude

Glassboro State College Glassboro, NJ

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