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Marketing Manager, Digital Campaign Strategist

Hatfield, MA
June 06, 2018

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Devon Elliott

*** ***** ******** **** * PO Box ** n Hatfield, Massachusetts, 01038 n 413-***-**** n WORK EXPERIENCE:

Areas of



MARKETING DOCTOR, INC., Northampton, Massachusetts Social Media / Digital Strategist & Account Executive Mar 2012 -Present: Social Media Team Manager / Accounts Manager / Project Manager / Paid Social Media Budgeting / Proposal Writing / Creative Director / Graphic Designer / Sales Presentations DAILY HAMPSHIRE GAZETTE, Northampton, Massachusetts Graphic Designer May 2000 - Aug 2008

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Since 2012, I have spearheaded the creative initiatives at Marketing Doctor. With over 15 years of graphic design experience under my belt, I specialize in digital, print, web-conceptualiza- tion, and design. As a Google Partner, I oversee AdWords campaigns for both search and digi- tal networks, remarketing strategies across display networks. In addition to serving as Creative Director, I also lead our Social Media team, managing all paid social media dashboards to optimize social campaign budgets and spending, and provide analysis to measure campaign ROI, ensuring the best value for my clients.

Account Management - Client Communication Responsibilities: n Proposal Development

n Budget Allocation

n Act as the client representative internally.

n Work with department heads to keep account running smoothly. n Handle all client communications - email, texts, conference calls and meetings. n Provide and present on account reporting, frequency determined by client at time of contract agreement. Project Management Responsibilities:

n Intake of account brand assets or oversight on brand asset development. n Request relevant media platform access.

n Set up and organization of Project BaseCamp.

n Implementation of tracking codes for campaign designated KPIs. n Delegate project tasks by service lines to appropriate departments. n Project oversight during all stages: rollout, execution & wrap up. Team & Department Management Responsibilities:

n Lead the social media paid advertising (team) department. n Lead all internal team meetings.

n Development of campaign strategy

n Oversight & development of all ad copy & ad messaging with the creative and content teams. n Keep the Social Media team up to date with current best practices and continuing education relevant to social media.

Presentation Development & Execution:

n Design & layout within templated PowerPoint presentations. n Oversight on development of relevant presentation content and graphics . n Client or department presentation on materials.

n Present company sales: campaign strategy, goals, ROI, etc. n Present internally: continuing education, process and project strategy. Devon Elliott

121 North Hatfield Road n PO Box 53 n Hatfield, Massachusetts, 01038 n 413-***-**** n Career Continued:



FREELANCE GRAPHIC DESIGNER, Northampton, Massachusetts Freelance Designer Jan 2007 - Sep 2016

Magazine Layout & Design / Catalog Design / Direct Mail Post Cards e-blast layout & designs / Website Design


Paid Social Media Advertising / Facebook Ads Manager Dashboard / Instagram ad campaigns / Google PPC (AdWords) / SEO / Web Design / Design Experience:

Creative Design Layout / Print Design & Production / Social Media Ad Design & Development

Proficient Platforms & Programs:

Microsoft Office - Word / PowerPoint / Excel / Google Analytics / Google Tag Manger / Google Docs / Adobe Creative Suite - Illustrator / Photoshop / InDesign / InfusionSoft / Salesforce / Velocify

CLARK UNIVERSITY, Worcester, Massachusetts

Studio Art - Graphic Design & Photography, May 2000 Bachelor’s Degree

SMITH ACADEMY, Hatfield, Massachusetts

High School Diploma, May 1996


Collegiate First Team

All-American & Team

Captain - Field Hockey

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