Jeffrey C. Feller **** Melbourne Lane
Aurora IL, 60503
*******@*********.***
PROFESSIONAL SUMMARY
Top producing sales professional with extensive experience in the floor covering industry. Dedicated sales expert and sales trainer who continuously delivers outstanding results and develops productive new sales territories. Excellent market strategist with effective communication, analytical thinking, problem solving and management skills.
PROFESSIONAL EXPERIENCE
DriTac Flooring Products
Clifton, New Jersey August 2016 – Present
Midwest Regional Sales Manager
Responsible for growing distribution sales
Private label product growth
Territory includes fifteen states in the Midwest
Claims inspections
Increased sales by 30% in first year
Power Dekor N.A. June 2015
Point-Claire, Quebec, Canada
United States National Accounts Manager
Developed a marketing strategy for the United States
Sales of Wood, LVT and Laminate
Secured 3 distributors in 6 months covering 50% of the United States
Developed Sales presentation for training purposes
Strategis International Inc. 2008-2015
Longueil, Québec, Canada
United States National Sales Manager
Developed a nonexistent program in wood, bamboo and LVT for the US
Secured distribution, container purchases
Developed marketing programs
Delivered interesting educational seminars
Organized all trade show participation including Surfaces
Created US warehousing and procedures
Managed over 30 sales agents
Procured specifications with Architectural firms for LEED products
Sales totaling over $13 million in 2014
Jeffrey C. Feller Page 2
IVC INC. Fiberglass Vinyl Flooring Manufacturer
Dalton, GA
Territory/ Regional Distribution Manager 2006–2008
Developed strategies, tactics, and contingency plans to obtain measurable market share. Increased market share substantially.
Negotiated and budgeted sales based on volume of products purchased and nature of marketplace to effectively offer competitive pricing and ensure the highest profitability. Increased sales by 36%.
Developed new business accounts by providing customer service to achieve mutually satisfactory solutions to customer concerns.
Developed and delivered dynamic sales seminars and participated in national trade shows to increase product exposure.
ALLOC Inc. Laminate Wood Manufacturer
Racine, WI
Regional Sales Manager 1998-2006
Recruited by Norske Skog in 1998 to launch ALLOC, their glue-less laminate introduction.
Top rated sales representative since 1998, exceeded sales goals each year. Sales in 2002 were $7M, increased to $15M in 2004.
Responsibilities included marketing product to distributors, negotiating distribution terms, training sales representatives, retailers and installers, and complaint resolution.
Responsible for distribution in eight states then added OH, MI, and KY to sales territory. Worked nationwide sales blitzes and product introductions for new distributors.
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Witex USA - Laminate Flooring Manufacturer
Kennesaw, GA
Regional Sales Manager & Technical Representative 1996-1998
Top sales representative in the Midwest. Sales in the territory increased from $3M to $5M.
Sales Representative for a start-up laminate manufacturer with annual sales of approximately $10M.
Marketed products in eight states: IL, WI, IN, MN, IA, ND, SD, and MO. successfully negotiated exclusive distributor agreements with Lowy, Tri-State and Erickson.
Kiefer Specialty Flooring - Specialty Flooring Distributor
Zion, IL
Sales Manager 1991-1996
General contractor for the $1.5M Kolf Sports Center renovation project at the University of Wisconsin Oshkosh in 1994.
Promoted to Sales Manager with responsibility for three sales people.
Distributor's representative for Tarkett, marketing to commercial retailers, architects and designers and securing specifications. Acted as a manufacturers' representative for Mondo, marketing to end-users, responsible for marketing, sales and installation of Mondo
Monterey Carpets- Vertical Carpet Manufacturer 1990-1991
Santa Ana, CA
Manufacturer Representative
Manufacturer’s representative covering Los Angeles territory. Territorial responsibilities included securing commercial specification through end users and architects. Negotiated pricing with commercial contractors.
Hallmark Carpets – Carpet Manufacturer 1988-1990
San Diego, CA
Manufacturer Representative
Manufacturer representative for residential and commercial carpet manufacturer. Company was sold to Monterey and transferred to Los Angeles.