Project Manager Digital Marketing

CAROLYN MELISA O'CONNOR, PMP

Lawrenceville, Georgia 30043

Email: *************@*****.***

Phone: 770-***-****

https://www.linkedin.com/in/lisabydefault/

I am a certified project manager (PMP) with a financial, IT and digital marketing background with proven results in each and every project or compaign assigned to me. I specialize in SEO/SEM Digital Marketing with over 15 years of experience. I have managed high level accounts and projects that included up to 150 team members and as few as 5 team members. I am self-motivated, driven and have proven success. I can work alone or in a team environment while meeting deadlines.

Certified PMP by PMI (Project Management Institute)

Microsoft adExcellence Certified

Google All Star Engage Winner

Google AdWords Certified / Premier Partner

Certified Bookkeeper

QuickBooks Certified

A+ Certified

Successful project manager for high-risk projects involving IT and financial planning

Professional Background

2017 to 2018 Digital Marketing Project Manager/SEM/SEO IT Marketing Pros Atlanta, GA

*Lead team of employees and interns in SEO Internet marketing efforts with proven results of an increase each quarter.

*Designed and implemented Google, Bing, Gemini and Facebook PPC campaigns with A/B testing that increased lead generation and customers.

*Completed competitor analysis for clients that increased profits.

*Ran weekly reports using Google Analytics, Adwords, SpyFu, WebMaster Tools, etc.

*Wrote content for Websites/Blogs/Articles.

2017 to 2018 Digital Marketing Project Manager/SEM/SEO Easy Service Lead Atlanta, GA

*Lead a team of employees and interns in SEO/SEM Internet marketing efforts with proven results of increased profits each quarter.

*Designed and directed software development for proprietary system for managing multiple clients that increased ROI.

*Designed and implemented Google and Bing PPC campaigns with A/B testing that increased lead generation and customers.

*Ran weekly reports using Google Analytics, Adwords, SpyFu, WebMaster Tools, etc.

*Optimized all client campaigns to increase profits.

2011 to 2018 Digital Project Manager/SEM/SEO LeadsByPhone Snellville, GA

*Managed team of employees and interns in SEO/SEM Internet marketing efforts with proven results of a 13% increase each quarter.

*Designed and directed software development for proprietary system for managing multiple clients that increased ROI.

*Designed and implemented Google and Bing PPC campaigns with A/B testing that increased lead generation and customers.

*Analyzed competitor analysis for clients that increased profits.

*Optimized all client campaigns to increase profits.

2002 to 2011 Project Manager/SEM/SEO/Millennium Information Technologies Atlanta, GA

*Managed high-level projects and project teams in decommissioning IT hardware out of medium and large businesses while keeping landfills healthier and placing product back in use.

*Designed and implemented Google PPC plans and all SEO/SEM marketing efforts.

*Directed meetings with stakeholders and management for project updates, change and risk management.

*Maintained budgets and timelines using milestones to ensure success of project while using Microsoft Project.

*Negotiated contracts with subcontractors and vendors in order to receive best pricing for services and supplies while saving 10% on average per month.

*Managed call center of 50 employees designed to generate future projects.

*Designed marketing plan to include website and SEO optimization for multiple domains.

*Managed network administration to include computer inventory, system administration and IT planning.

*Worked with ITA to develop a business plan and ensure company profitability by redesigning the core structure of the company.

2001 to 2002 Project Manager/Stats LP Atlanta, GA

*Managed high-level projects that involved designing surveys for geographical studies.

*Negotiated with vendors for best pricing of handheld PC’s such as tablet PC’s and PDA’s.

*Produced financial reports and analysis for project budgets and expenses.

*Created data model for the collection and reporting of survey data.

*Developed project proposals for all geographical studies with the government studies.

2000 - 2001 Project Manager/ MDI/Ceridian Atlanta, GA

*Managed the priorities and workload within Delivery Services to push upgrades out to current customers.

*Planned and prioritized the delivery service backlog and WIP for the COMM Center, Tech Services and the Call Center.

*Oversaw the project timeline and ensured accountability for all team players.

*Prepared and reviewed delivery kits to ensure proper upgrades and documentation providing step-by-step instructions for the user per correct OS.

*Maintained and developed technical documentation and templates with concise instructions.

1999 to 2000 Consultant/ MDI/SunTrust Bank Atlanta, GA

*Worked with user and/or manager to redesign and recreate database application using the SunTrust Standards. *Created User GUI for data entry, maintenance and reporting using Access 97.

*Converted Word Perfect documents to Word 97 to meet current standards and trained the user how to maintain and use the application providing step-by-step documentation.

*Provided basic support to users on Office 97 application while making modifications and enhancements per user's request.

*Documented processes to include detail instructions and examples of work in Excel, Access and Word from beginning to end of project.

Education

MIS Courses, Masters Institute of Technology

Business and Accounting Courses, Georgia Perimeter College

Completing BA in CIM, Ashworth College, Norcross, GA

Special Training and Certifications

Certification for Project Management Professional, PMI Institute

Certification for Accounting I and II, Perimeter College, Atlanta

Certification for Payroll Accounting, Perimeter College, Atlanta

Certification for QuickBooks

A+ Certification, CompTia

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