Sales Manager

PAYAL MAHESH PARMAR

Experience Summary

Over 13+ years of experience in areas of Retail

Professional Experience

A. Globus November 2013 – April 2018

Designation: Deputy Merchandiser Manager

Key Responsibilities:

1. Merchandise Financial, Strategic and Assortment Planning

1.1. Maximize sales and profitability for the category

1.2. Support in determining high-level financial goals including pre-season financial plans, in-season projections, open-to-buy management and new store budgets

1.3. Prepare and maintain department/category merchandise MIS analytics based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs etc

1.4. Assist in the creation of merchandise plans for the category based on insights gained from merchandise analytics, customer preference, historical trends and future outlook projected by the buyer

1.5. Assist in discussing, deciding and freezing the department/category merchandise strategic plans around the following factors

Financials - Sales, Stock, OTB, Margins, Forward Cover etc

Store - Sub Group level Sales, Order Quantity, Allocation, Replenishment etc

Assortment - Style, Price, Brand, Supplier etc

Consolidation

1.6 Communicate the merchandise strategic plan to buying team for necessary execution

1.7 Ensure effective in season management across territories (stock balancing, markdown management, stock analysis, stock v/s sales performance)

1.8Help review the merchandise plans on a periodic basis to ensure profit is maximized and maintained to reach target levels

1.9 Ensure that the standards of Merchandise procedures and Methodologies are maintained and kept Uniform.

2. Inventory Stock Optimization

2.1. Ensure optimum category inventory levels are maintained at Territory keeping in mind store requirements as well as working capital constraints

2.2. Ensure that no instances of category stock outs occur on account of any discrepancy on part of merchandise planning

2.3. Ensure excess category inventory is not maintained at the warehouses or the stores and there is proper adherence to the concept/territory ageing policy

2.4. To ensure store replenishment is done as per the territory directives.

2.5. To ensure that new GRN’S are allocated to stores with in agreed number of days to the stores.

2.6. To ensure allocation and SKU’s are based on price points analysis and space allocation to the department in store.

2.7. To ensure top 50 SKU’s are always in stock at the stores.

2.8. To ensure there is nil stock out situation & fast moving items.

2.9. To ensure initiative pricing is done properly & intake analysis is in line with territory budgets

2.10.To ensure price revision are done as per norms.

2.11.To ensure aging analysis is done every 15 days and advice CM accordingly.

3. Category Promotions

3.1. Provide inputs on the expected margins, possible price points and other parameters for promotions within the product category

3.2. Help analyze the effectiveness of the promotions in achieving the targeted levels of sales and margins

3.3. Help analyze the existing stock levels and liaise with the Buying/VM/Marketing team for timely roll out of promotional campaigns to maintain the territory / warehouse inventory holding norms as well to achieve targeted sales

4. In season Management

4.1. Ensure performance is monitored against plan for the assigned category/department, regularly supported by exception reporting

4.2. Ensure effective in season management of the assigned category/department through regular analysis and action planning across concept and territory, based on the performance around the following anchors

4.2.1. Sales vs. Stock

4.2.2. Inflows/OTB

4.2.3. Stock analysis

4.2.4. Stock balancing

4.2.5. Margin analysis

B. Future Group Retail India LTD. ( Pantaloons) Dec 2009 – Oct 2013

Designation: Sales & Merchandising

Key Responsibilities:

Achievement of Sales Target

Preparing sales and stock plans

Gathering information on customers’ reactions to products;

Making financial presentations and reports to senior managers

Setting up store displays

Working closely with visual display staff and department heads to decide how goods should be displayed to maximise customer interest and sales;

Producing layout plans for stores;

Analysing every aspect of bestsellers (for example, the bestselling price points, colours or styles), and ensuring that bestsellers reach their full potential;

Monitoring slow sellers, and taking action to reduce prices or set promotions as necessary;

Analysing previous season's sales and reporting on the current season's lines

STO Making, Ensuring Stock Transfer

Ensuring all the option are display on the floor

Action against the defective merchandise

Ordering the merchandise to the vendor

RTV

Offers & Discounts Structure

Store Visit, Training Staff about the USP of the merchandise

Working on EOSS plan offer’s discount

Ensuring merchandise reaches at right place & at right time

Co-ordinating with Distribution Team for stocks

ARS Setting up for the merchandise

C. Status Quo ( Reliance Trends) Oct 2008 – Dec 2009

Designation: Retail Merchandiser

D. Home Stop ( Shopper’s Stop) May 2007 – Oct 2008

Designation: Department Manager

E. Model Art Aug 2006 – April 2007

Designation: Shop Manager

F. Shopper’s Stop Aug 2003 – Aug 2005

Designation: Customer Care Executive

Year

Degree

2009

Retail Merchandising from NIFT ( First Class)

2007

P.G.D.R.M from Lala Lajpat Rai Academy in Retail Business Management ( First Class)

2003

Graduation from Mumbai University (Second Class)

2000

HSC from Maharashtra Board (Second Class)

1998

SSC from Maharashtra Board (Second Class)

Personal Details

Date of Birth : 31st May 1982

Marital Status : Married

Languages known : English, Hindi, Gujarati, Marathi

Interests : Interacting with people, Listening music

References

On Request.

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