Linda F. Cerqua
**-** ******* ****, *********, New York 10594
Home: 914-***-**** e-Mail address: ac5f9a@r.postjobfree.com Mobile: 914-***-****
LinkedIn.com Profile: https://www.linkedin.com/in/linda-cerqua-573295103/
Career Profile
Merchandise Forecasting/Demand Planning/Inventory Management/Size-Width Analysis /Data Analysis
Sales Reporting & Standardization/Database Management/Demographic Analysis/Staff Management
I am an experienced, high performing professional with a proven track record of success in inventory control, Business Development, Business Reporting and style-sku analysis. I have a solid record of business enhancements, service performance improvements and quality management skills.
Professional Experience
Nine West Holdings, New York, New York 2000-Present
Manager of Allocation/Distribution and Analysis 2006-Present
Lead a team of four analysts in areas including process review, reporting, forecasting, data analysis and distribution. Identify and develop best practices, process improvements, operational efficiencies, and cost savings opportunities. Concentration areas include business alignment and deployment of new programs.
Work closely with Merchants and Planners to clearly communicate allocation strategies, execute Merchant and Planning strategies, and ensure alignment with cross-functional partners
Streamline the resource distribution process to the stores to ensure 50% quicker turnaround
Conducted periodic reviews to assure buy quantities and stock levels meet current sales trends
Built style by store models of size-width penetration, increasing store and category sales by 20%
Maintaining and monitoring inventory with SAP/BW/MMS and NRS systems ensuring proper dates, units and inventory flow to over 700 stores
Organized openings of new stores with proper inventory capacity, demographic analysis, styles and units basing on sim store attributes
Coordinated and planned the closings of all Easy spirit retail stores and converting to outlet stores. Executing resulting in maintained AUR, margin and sales
Responsible for allocated merchandise at SKU and store level based on quantitative and demographic analysis
Supervise the training and development of the Replenishment and Allocation team totaling 15- 20 associates’
Develop monthly store plans by category for accurate merchandise allocation
Monitor all store plans weekly to ensure correct stock to sale levels in all stores
Collaborate with three distribution centers to resolve issues relating to product flow, back-stock, and all store related issues and paperwork
Maintain accurate size tables, allocations attributes, model stock, size profiles and store profiles
Analyze sizes and widths to ensure proper percent penetration categorically within geographical, climate and attributes
Senior Merchandise Analyst 2003-2006
Responsible for Managing and implementing projects in conjunction with Allocation manager, that is aligned with best practices, and goals and objectives to improve and sales and margin.
Manage orders from initial allocation through end of life cycle of merchandise, including replenishment and consolidation of goods to other stores or channels
Manage overall store inventory levels based on store capacity, seasonality and selling curves
Manage the basic stock replenishment programs
Assist Allocation Manager in setting priorities and analyzing the business
Partnering with merchants and planners to assure the proper merchandise assortment for stores
Established successful working partnership with allocation manager in identifying and standardizing operational reporting specifications, priorities, and interpreting business requirements
Interfaced with Senior Leadership to provide quantitative data and forecasts; provide analysis conclusions and recommendations
Worked closely with Senior Management to track sales performance and other related KPIs
constructed and managed multiple models, queries, and data analyses to effectively report sales by week, geographic region, program or initiative
Responsible for the training of new Merchandise Analysts
Promoted to Manager of Allocation/Distribution
Linda F. Cerqua Page 2
Merchandise Analyst – Footwear and Accessories – Retail and ESO Outlet Stores 2000-2003
Diverse scope of responsibilities including: product sizing, demographic analysis, development of company reporting, data and analysis, sales and program effectiveness. Product planning, tracking, and status updates to senior management.
Responsibilities include the managing of planning, forecasting, and analysis of specific categories
Make key inventory decisions to provide the stores with great value, quality and style
Responsible for distributing assortment categories based on individual store profiles and history
Maintain store inventory levels through the analysis of sales data and market trends
Monitor and react to warehouse inventory and activity
Work with buying and planning teams to develop initial merchandise commitment plans
Apply skills and experience to assist in developing assortment and business strategies to drive sales
Responsible for the preparations of individual store plans; outlet and retail stores combined over 700 stores
Participate in monthly planning/open to buy meetings and in weekly meetings to analyze selling patterns
Prepare seasonal analysis, on shape and fabrication (for all stores) to forecast / project future seasons inventory levels/buys
Promoted to senior Merchandise Analyst
Sterns - Corporate Office, - Paramus, NJ
Associate Buyer - Better Separates & Collections 1999-2000
Responsible for assisting the buyer in all aspects
Assisted the buyer in all duties
Performed analysis to support the development and enhancement of assigned areas
Assisted in the development of product and negotiation cost, terms and recourse
Helped to establish new and maintain existing relationships with vendors
Assisted in the termination of vendor relationships when appropriate
Analyzed inventory levels/sales for proper allocations, and determining appropriate MU%
Assisted in creation of assortments for all stores and in assist in planogram creation
Helped to establish pricing for promotional items and programs
Proofed all photos and written copies, verifying photography and stock numbers
Helped to determine and obtain ad samples for photography shoot
Created promotional signing/store signing
Maintained productive inventories (edit assortments, RTV’s)
System maintenance, price integrity, accuracy and timeliness of markdowns and sales at POS
Recapped all advertising promotions
Daily input and maintenance of purchase orders in excel
Worked in conjunction with stores (visits) to help organize the presentation of new goods
Early Professional Experience
Sears Roebuck and Co, White Plains, NY
Department Manager: Women’s Fashions, Lingerie, Jewelry and shoes
The IBM Learning Center, Thornwood, NY
Maintain site and hotel room hardware and software as well a site helpdesk
Education and Professional Development
Pace University, Pleasantville, NY, BBA, Management Information Systems (MIS)
Awards
EXCEL I & II - Continued courses in developing essential expertise
Cross Functional team award spring 2009 - JAG sales +3.3% to ly, margin +.1% to ly
Cross Functional team award fall 2009 - JAG - sales +7.9% to ly, margin +2.7% to ly
Cross functional team award spring 2012 - JAG - sales +12.9% to ly, margin +4.1% to ly
Cross functional team award fall 2012 - JAG - sales +4.3% to ly, margin +3.5% to ly
RISE Program Fall 2012 - 6 month course in developing time management, team management and developing areas for effectiveness
Software: Microsoft Office Suite, Advanced MS Excel, IBM PC, MAC, SAP, BW, Outlook, MMS, NRS, AS400, PA, BI, Windows, Sky-it