GUSTAVO RUBEL
Miami, FL *****
ac5f0y@r.postjobfree.com
Portfolio: behance.net/elrubel
PROFESSIONAL EXPERIENCE:
BOLT Advertising (West Palm Beach, FL)
Remote Bilingual Copywriter (January 2018 - Present)
-Drafted creative texts (Eng-Spa) for websites, blogs, social media, mail marketing, technical manuals and Endomarketing.
-Translations (Eng-Spa).
-Proofreading.
TOTUMA Communications (Miami, FL)
Creative Consultant (September 2017 - Present)
-Lead the creative process.
-Creation and ideation for punctual efforts and campaigns.
-Supervised production process.
-Collaborated with art directors, graphic designers, copywriters and community managers.
-Developed strategies for social media and traditional.
LEO BURNETT (Vzla)
General Creative Director (September 2015 - July 2017)
-Directed the creative operation in Venezuela.
-Created, developed and decided the creative strategies for traditional and social media.
-Leaded and controlled the work of the creative groups and social media teams.
-Presented campaign pitches to potential and existing clients.
-In charge of the visual, digital, and graphic production departments.
-Creation, ideation, copywriting and art direction for campaigns, social media and specific pieces such as 360 campaigns, digital campaigns, posts, blogs, web content, print, P.O.P, radio, TV, social media activations, shopper.
Clients: Coca-Cola, McDonald’s, Kellogg’s, Heinz, Chrysler, Diageo, Jeep, Samsung, and P&G.
Ars DDB (Vzla)
Creative Director (March 2005 - September 2015)
-Created and directed creative advertising, marketing, and social media campaigns.
-Conceptualization, ideation, copywriting and art direction for 360 campaigns, social media, prints, outdoor, TV, radio, websites and other punctual efforts.
-Lead presentations and meetings with clients as well as vendors.
-Directed copywriters, community managers, art directors and creative directors.
-Developed creative strategies for social media and traditional.
Clients: Toyota, 3M, Clorox, Henkel Loctite, Energizer, FedEx, Oscar Mayer, McCormick, Parmalat, Mercantil Bank, Regional Brewery and Alfonzo Rivas & Cia.
J. WALTER THOMPSON (Vzla)
Creative (November 2004- March 2005)
-Drafted creative texts and graphics for prints, posters, P.O.P, radio, and TV.
-Conceptualization and Ideation for campaigns and punctual efforts.
-Involved in presentations and meetings with clients and vendors.
Clients: Santander Bank, Smirnoff, Buchanan’s, Samsung, Lipton, Wendy’s, Sociedad Anticancerosa de Venezuela.
Concept LOWE (Vzla)
Copywriter (June 1999- November 2004)
-Drafted creative texts and creative concepts for prints, posters, P.O.P, radio and TV and 360 campaigns.
-Involved in presentations and meetings with clients and vendors.
-Proofread.
Clients: Digitel TIM, Polar Brewery, Yukery, and Parmalat.
AWARDS:
New York Festivals 1
FIAP 11
Ojo de Iberoamérica 13
Festival del Caribe 1
Pinnacle DDB 1
Wave Festival 1
ANDA 68
Círculo Creativo VZLA 9
Cannes Lions 2 shortlists
EDUCATION:
1996- 1999 I.U.T.V (Vzla)
Marketing & Advertising Degree.
LANGUAGES:
-Spanish & English
SKILLS:
Photoshop, Illustrator, Keynote, PowerPoint, Word, Photography, Copywriting, Graphic Design.
INTERESTS:
-Coffee, Motorcycles, Street Art, Photography, Food & Cooking.
-SCAE Barista & Brewer
-Member of Accademia del Caffé (Vzla)