Social Media Health

JAMES A. DOUCETTE

Narberth, PA 215-***-**** *************@*******.*** https://www.linkedin.com/in/james-doucette-0496a110

DIRECTOR DIGITAL HEALTH & INNOVATION PRACTICE LEAD HEALTH CARE & PHARMA

Strategy Innovation & Solutions Keeping Pharma Relevant & Transforming Market Access Strategy & BI

Driving marketing & sales by developing innovative business intelligence solutions and tools which accelerate business performance. Proficient in driving patient adherence/engagement through strategic planning, digital health technology (next-gen capabilities) and analytics through the application of behavioral science and health psychology. Comprehensive insights for driving business outcomes with payer, provider and patient engagement throughout the patient journey.

SKILLS

Digital Health Technology Patient Adherence Business Development &Innovation

Operations Strategy Planning IT & Social Media

Influence Mapping Market Research Behavioral Science & Health Psychology

NLP & Analytics Management Market Access Strategy

PROFESSIONAL EXPERIENCE

Saturn Care Conshohocken, PA

Provides clinical intelligence through the EMR via clinical decision support with advanced patient insights and engagement

Executive Director, Strategy & Business Development 2018-Present

Responsibilities include the following:

• Product & strategy roadmaps

• Business Development with VCs, pharmaceutical companies, technology companies and healthcare stakeholders

• Coordinated a cross functional matrix team to drive growth and coordinate internal and external presentations & business reviews

• Business case development for key growth initiatives including new product development and applied research

• Manage relationships and projects with identified external partners and customers

MERCK & COMPANY West Point, PA Corporate-wide Restructuring 1997 - 2018

Director, Customer Alliances and Innovation – Health Technology Enablement 2016 – 2018

Co-led the 3-year US Digital Health Strategy for next-gen capabilities Provider, Payer, Patient

Co-created BI tools/capabilities to support healthcare transformation for Population Health & Care Coordination

Developed BI tools for Social Media

Created analytical frameworks for targeted “Big Data” utilization to inform marketing strategies (i.e. Personalized Medicine)

Understood and anticipated digital health developments, trends and the competitive landscape

Defined digital health competencies, capability maps, and channel delivery approaches for solutions and innovations

Identified opportunities to leverage HIT to support US market brand strategies and objectives with health technologies through EMR, CDS, Patient Engagement, Machine Learning & Patient Portals etc. (i.e. Integration of Merck assets into targeted EMRs through FHIR standards)

Created sustainable capabilities (i.e. AR/VR & Chatbots etc.) across customer segments (i.e. HCP, IDS, Pharmacy, Consumer) and deliver solutions through multiple channels (Field personnel, EHR, Patient Portals, etc.)

Director - US Marketing Adherence Team 2012 – 2016

Responsible for developing patient adherence strategies, solutions, systems, and processes that produced the following significant accomplishments.

Co-created a social networking game for diabetes health to increase patient adherence

Co-created a BIS (Behavioral Intervention System) for support of adherence to a care plan which utilizes messages, tips, interventions and behavioral pathways

Architected & developed a BIE (Behavioral Intervention Engine) for patient adherence, utilizing behavioral and predictive analytics, which are customized/personalized (adaptive learning) and incorporate comprehensive patient adherence solutions (AI) utilizing technology, social network science, health incentives, behavior change theory and health interventions/solutions.

Developed a customized pilot with a prominent social media site to measure and drive adherence though the identification of health influencers and their networks utilizing social network analytics and science

Led development of a 3yr capabilities road map with solutions which are game changing and revenue generating

Created two business plans to commercialize adherence offerings and scale them across the market

General Manager/Chief Operating Officer - Comsort, Inc. (Subsidiary of Merck & Co.) 2010 - 2012

Managing daily operation of subsidiary of Merck that developed state-of-the-art technologies and applies social network science and analytics to create business intelligence for providers, organizations, and pharmaceutical industry.

Managed operating budget of $5 million and responsible for a staff of 25 employees

Created a consumer health influencers tool to accelerate product adoption in the consumer market using secondary data from public sources, social media sites etc.

Developed a customized Sales Force Automation system utilizing physician network data to accelerate sales and increase product adoption

Developed business plan to secure $10 million in capital funding to market and sell social network science capabilities in the healthcare, pharmaceutical, consumer, and other related industries

Developed clinical drug trial tool that accelerated recruitment of clinical investigators by 10% - 20% based on experience and objective performance measures using network data and secondary data sources

Created new process utilizing secondary information and social network analytics to identify scientific leaders and quantify their influence within technical communities

Developed market access mapping tool for business intelligence utilizing secondary data and network analytics to rank and prioritize individuals and organizations for engagement and measurement of impact

Developed profiling tool to identify most important hospitals/medical centers to inform engagement strategy and accelerate marketing and sales of specific pharmaceutical products

Team Leader - Marketing Analytics and Data Integration 2003 - 2010

Responsible for developing social network strategies, tactics, systems, and processes

Increased sales of asthma product by 28% in 2009 over 2008 in Central America within physician networks

Increased RX sales growth in Latin American country by 20% in last year of patent life within physician networks

Achieved 38% market share in India, where Merck had no previous presence, for launch of Oral Anti-Diabetic product versus two established competitors

Managed five direct reports and an operating budget of $2 million

Appointed by senior management to develop framework for implementation of Thought Leader and Physician Network data for all Merck products. Special Assignment- Strategy changed emphasis from a physician centric approach to a network approach of leaders and members, which had significant impact on product performance throughout Merck’s business

ADDITIONAL EXPERIENCE

Market Development Planner - Health Science Associate (HSA) Program 2002 - 2003

Responsible for determining and quantifying results of Health Science Associate program with key national opinion leaders of primary care pharmaceutical brands

Customer Contract Managed Care Analyst - Merck Vaccine Division 2001 - 2002

Responsible for extracting data to support effort of division’s Customer Managers and National Account Executives.

Business Research Analyst - Merck Vaccine Division 2000 - 2001

Responsible for collection, analysis, interpretation, and dissemination of primary and secondary market research to support the development and execution of marketing plans and strategies

EDUCATION

MBA, Concentration: Health Administration. (Thesis: “Impact of quality outcomes based on healthcare reimbursement model.”) EASTERN COLLEGE, St. Davids, PA

BS, Management ST. JOSEPH’S UNIVERSITY, Philadelphia, PA

Contact this candidate