Marketing Professional Experience

Swati Thareja

Phone (M) +917*********

Email: ************.**@*****.***

OBJECTIVE

To work for a progressive organization in a highly motivating and challenging environment that provides the best opportunities to grow and utilize my potential to the fullest.

PROFILE SUMMARY

Business Analyst Lead with 7 years of committed work experience as Business Analyst and User Experience designer in Marketing Analytics domain. Extensively involved in business research, product feature conceptualization, user-experience and competition analysis for Accenture Interactive, Research and Innovation group. Interfaced with clients to gather functional requirements, provides functional solutions to their business challenges and demonstrates demos to various functional and nonfunctional audiences. Led detailed functional workshops and structured walkthroughs for the client's business managers to increase feature usage and adoption. Expertise in software lifecycle implementation and agile flavored methodologies (Scrum).

SOFTWARE PROFICIENCY

Microsoft Word, Excel, Power point, JIRA, Axure, SAS (Beginner)

PROFESSIONAL EXPERIENCE

Accenture Services Private Limited (June 2011 till date)

Business Analyst Lead

PROJECTS HANDLED

1.Accenture Personalization Suite (October 2017 – Present)

Domain - Digital, Personalization

Accenture Persoanlization Suite consists of three projects that can help the organization to target their

customers. These tools find deep and meaningful insights about the customers that can be used for

retargeting.

Roles and Responsibilities

To analyze business requirements and evaluating competition

To evaluate the input dataset

To provide end to end solution to the client as per the business requirement

2.Attribution Platform (January 2016 – Present)

Domain - Research and development, Marketing Analytics, User Experience, Digital

Attribution Platform is a marketing tool which helps an organization to find the true effectiveness of the

marketing channels at a granular level. By using machine learning algorithms, it allocates the credit to all the

touchpoints present in the customer journey. This tool is targeted to different clients across different industries.

Roles and Responsibilities

To analyze business requirements and evaluating competition

To develop business use cases, functional use cases and requirement documents

To evaluate the input dataset

Screen designing and designing prototype using Axure.

To assist team in development of solutions focused on the required functionality.

To provide walkthrough session to the stakeholders

3.Accenture Marketing Analytics Platform (October 2012 – October 2017)

Domain: Research and development, Marketing Analytics, User Experience, Digital

AMAP is a marketing tool which helps an organization in planning their marketing strategy and it also

evaluates their marketing sales. It helps the organization in taking the decision of investing the money in

different marketing drivers in order to get the maximum returns. This tool is targeted to different clients across

different industries.

Roles and Responsibilities

Analyzed business requirements and documented the functional requirements and application solution designs

Reviewed and validated the specifications document with the process owners

Developed business use case, functional use case and requirement documents

Screen designing and designing prototype using Axure.

Assist team in development of solutions focused on the required functionality

4.Universal Credit (July2011–Sep2012)

The Universal Credits is a biggest Agile Implementation in world being developed for UK Govt.The project

deals with providing the benefits to the citizen of United Kingdom. It is the biggest Health and Public Service

project ever implemented. The first release went live in the month of May

Roles and Responsibilities

Reviewed business requirements, IT design documents and prepared test plans for all assigned project releases.

Developed and maintained test scripts, analysed the bugs and interacted with development team members for defects.

EDUCATION

B.Tech with specialization in Computer Science & Engineering from Amity University in 2011 with 80%.

CERTIFICATION

Completed BCS- Foundation Certificate in Business Analysis Certification with 98%

CAREER HIGHLIGHTS

Won Accenture Center of Excellence award.

Won several laurels and appreciations from my Clients for hard work and efforts shown.

PERSONAL DETAILS

Date of Birth: 18th August 1989.

Preferred Location: Noida, Gurgaon, and Delhi.

Hobbies: To play Table Tennis

(Swati Thareja)

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