Professional Experience Marketing

DEBORAH K. LAZAROFF

P.O. Box *** • Lake Forest, CA 92609-0895 • 949-***-**** • *******@*********.***

Always The Write Choice

PROFESSIONAL PROFILE:

Highly skilled Professional Copywriter and Editor with solid background in advertising, marketing, public relations and corporate communications for both industry and nonprofit. Author of Robert Siodmak: A Critical Biography, with Analyses of his Films Noirs and a Filmography of All His Works (McFarland & Company, 1998) and the novel These Eyes So Green (Black Velvet Seductions, 2016)

EXPERTISE:

Creative Development • Advertising, Marketing & Public Relations Collateral • Copywriting, Editing & Proofreading • Internal & External Corporate Communications • Project Planning & Management • Proposals, RFPs, RFQs & SOQs • Website Content • Blogs • Print & E-Newsletters • Direct Mail • Social Networking • Speeches, Lectures & Seminars • Brochures, Flyers, Fact Sheets, Annual Reports • Instructional, Technical & Policy Manuals • Television & Radio Advertising Scripts • Interviews, Essays, Feature Articles for Trade & Other Publications • Published Author, Consultant & Advisor •

PROFESSIONAL EXPERIENCE:

TEMP & FREELANCE 2010 – PRESENT

AMETRINE FINANCIAL & INSURANCE SERVICES

Bob MOBLEY LEADERSHIP CONSULTING

iSEARCH BY CITY, INC.

Create and develop corporate communications, marketing and public relations promoting the company brands; wrote websites and product pages for small businesses throughout Southern California;

COPYWRITING & EDITING - Writing and editing promotional letters and flyers and entire website (see www.ametrinefinancial.com); researching, conducting and editing comprehensive interviews with business leaders in the USA and abroad for publication in company newsletter; researched, wrote and edited individual city pages for websites for companies throughout Southern California in service industries ranging from crating and packaging to insurance, fencing, awnings, HVAC, plumbing, remodeling and labeling;

ACCOMPLISHMENTS – Completed all writing and editing of Ametrine website in one month period;. increased Mobley e-newsletter click-on and reader responses by 50%; wrote and edited over 160 web pages in a five month period.

DEBORAH K. LAZAROFF

Always The Write Choice

PROFESSIONAL EXPERIENCE:

TEMP & FREELANCE (cont.) 2010 - Present

SMCI, INC.

Costa Mesa, California - Temp Marketing Coordinator for BMS, Inc in Irvine, California

As a contractor for SMCI, served as temporary Marketing Coordinator for BMS Inc., a company that produces software solutions for the administration and claims management of Chapter 7 & 11 bankruptcies, liquidations, and corporate restructurings.

COPYWRITING & EDITING - Rewrote entire website (see www.bmsadvantage.com) and all marketing collateral; also wrote and produced the monthly company e-mail newsletter for clients; as well as sales promotion copy, press releases, employee bios and other material.

ACCOMPLISHMENTS - Within one month, learned enough about the industry to produce exceptional copy for brochures for all BMS software and services; in two months knew enough to rewrite all copy for the company's new website; by the third month increased click-on response rate to e-newsletter to 320 in the first day of distribution.

Balboa Insurance group 2009 – 2010

Irvine, California - Assistant Vice President, Product Marketing Manager I

Supervised creative development of advertising campaigns and managed all advertising traffic for Balboa Insurance Group, at that time a division of Bank of America Insurance Services.

BRAND & CREATIVE DEVELOPMENT - Worked with art directors and copywriters in creative development of all campaigns to promote brand and products, including direct mail and print ad campaigns in such trade publications as Automotive News Weekly

ACCOUNT & TRAFFIC MANAGEMENT - Managed all client accounts and project traffic from inception through production, ensuring each job was completed on time and within budget

ACCOMPLISHMENTS - Recognized as Account Executive for the Balboa Insurance “Tummy-Tuck” advertising campaign, a design innovation which received the 2010 Print Creative Benjamin Franklin “Benny” Award from the Philadelphia Direct Marketing Association (PDMA)

DEBORAH K. LAZAROFF

Always The Write Choice

PROFESSIONAL EXPERIENCE:

Hobbs/Herder Advertising 2004 – 2008

Newport Beach, California - Copywriter and Account Executive

Created branded advertising and marketing campaigns for real estate professionals in the U.S., Canada and Bermuda.

BRAND & CREATIVE DEVELOPMENT - Researched and developed advertising and marketing campaigns, creating a brand for each client with tagline and logo; provided creative direction to graphic designers and logo artists

COPYWRITING & EDITING - Wrote copy for all collateral for each campaign, including print ads, brochures, postcards, website copy and flyers; established strong reputation for exceptionally high quality copy

ACCOUNT & TRAFFIC MANAGEMENT - Managed all traffic for client accounts from inception to production;

ACCOMPLISHMENTS - responsible for over 300 marketing campaigns in a four-year period; one web campaign received the 2008 Best Personal Marketing award out of 5,500 RE/MAX agents in Texas

Advertising, Marketing & Public Relations 2003 – 2004

Orange County, California - Freelance Independent Contractor and Consultant

While seeking a full-time position, created and developed advertising, corporate communications, marketing and public relations collateral, including desktop design and publishing.

COPYWRITING, EDITING & DESIGN - Wrote and designed newsletters, brochures, proposals, flyers, press releases, civilian and military résumés, feature articles, essays, and audio scripts for clients and freelance publication

TEACHING & CONSULTATIONS - Taught writing courses at Learning Tree University's Irvine, California campus; provided consultations and evaluations of screenplays, manuscripts and other written works

ACCOMPLISHMENTS – Established reputation for highly personalized service; earned praise from writing students for exercises that facilitated the creative and story-telling process; 100% of military résumés resulted in promotions

DEBORAH K. LAZAROFF

Always The Write Choice

PROFESSIONAL EXPERIENCE:

Westview Services, Inc. 2001 – 2003

Anaheim, California - Communications Coordinator & Star Foundation Administrator

Created all corporate communications and collateral materials for a non-profit agency with satellite offices throughout Southern California and in Nevada and Arizona serving individuals with a variety of disabilities

COPYWRITING & EDITING - Wrote and edited agency newsletter, all brochures and, flyers, the company Annual Report, grant proposals, press releases promoting the agency’s brand; and copy-edited the entire Policies and Procedures Manual

FUNDRAISING & PROMOTIONS - Created all awards and promotional items; worked with Director of Development to develop and implement fundraising and public relations campaigns; as Administrator of the Westview Star Foundation through December 2002, advised programs on grant and scholarship proposals, presented proposals at quarterly Board meetings, and followed up with applicants

EVENTS PLANNING - Produced and coordinated all Board meetings and fundraising activities; led a large team of volunteers to produce the 15th Anniversary Banquet for over 300 people

ACCOMPLISHMENTS - Within six months, demonstration of exceptional knowledge of industry rules and regulations led to special responsibilities for drafting the CEO’s company and regulatory correspondence and assisting the CEO in representing the company at special meetings with the Regional Center of Orange County; as Star Foundation Administrator, refined the grant application process, achieving a record 94% of approved grants for funds totaling approximately $88,000

EDUCATION: Bachelor of Arts in Mass Communications, California State University, Northridge

ONLINE PORTFOLIO: https://drive.google.com/open?id=0B6Yx2rj0RPx1WEE3SEZZSmtLWEE

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