Sales Marketing

Paul Caplan

Digital Marketing & Media Growth Catalyst

*** ******** ***** ** ********, GA 30067

Phone: 404-***-**** E-mail: ***********@*****.***

Vice President, Marketing Marketing Director

Digital Marketing Online & Print Media Advertising

Product Development Sales Management Business Development

Experienced B2B/B2C media, marketing and communications executive. More than 35 years of progressive responsibility successfully leading marketing and media operations across all digital, events and print platforms. Deep knowledge of product development and go-to-market strategies.

Industry Verticals Experience

Info & Physical Security Oil & Gas Recruiting Transportation Printing

Associations

Member, Technology Association of Georgia Association Member, The Indus Entrepreneur Member, Ponemon Institute, Responsible Information Management Council Member, BMA (Houston) Member, AMA (Houston)

Professional Narrative

Principal

NextPage Media Solutions Marietta, GA 2015-current

NextPage Media Solutions assists executive teams and key stakeholders in developing and executing digital strategies to develop new products, grow their online audiences and discover new revenue and profit opportunities

Key Points:

Consulting for a major media company to help clients develop marketing and media plans.

Led efforts to increase digital content footprint and diversify revenue streams for regional conference production company. Introduced recruitment and online-training revenue products. Website redesigned, new CMS/CRM system and new marketing automation system integrated (Hubspot)

Senior Vice-President, Digital and Data

Hart Energy Houston, TX 2014 –to- 2015

Hart Energy supplies intelligence and marketing channels to executives in the oil and gas industry. Digital team charged with setting online/data strategies, increasing enterprise capabilities and launching new initiatives.

Key Points:

Launched $1M+ website using two outside agencies and internal developers;

Created and sold new video series, built and staffed in-house studio and expanded video content;

Acquired and integrated new email and automated marketing system (Marketo);

Led training and user guidelines for SalesForce, introduced forecasting/sales management reporting;

Transitioned conference team onto new registration system;

Released several mobile apps.

President

Rigzone.com Houston, TX 2012 –to- 2014

Rigzone is the largest online information and career guidance service for the global oil and gas industry (2+M members). Revenue streams include online recruiting solutions, advertising, data products and industry events.

Key Points:

Grew revenues from $15M to $27M; Global organization grew four to six offices; 44 to 92 employees. Website traffic increased 77%; registered membership grew 52%;

Led the acquisition and integration of UK-based competitor in 2014;

Launched company’s first mobile app incorporating news, data products and career search;

Sold company’s first live webcast to major international oil company, part of a new $1M+ buy;

Held the company’s first international sales meeting in London;

Increased global marketing budget ($3.5M) covering SEM, PPC, outdoor, events and email.

Worked on steering committee which vetted, selected and integrated SalesForce/Marketo.

Senior Vice President, Digital Revenues

Cygnus Business Media Alpharetta, GA 2004 –to- 2012

Cygnus Business Media was a major B2B publishing and event company with properties in many industry verticals. Received three promotions of progressively more responsibility over my eight-year career.

Key Points:

Pushed growth of digital revenues from $5.2-$13M from 2006-2012;

Led the integration of formerly print and digital publishing operations and trained sales/content teams;

Oversaw numerous launches, repositioning and consolidation of websites on several CMS platforms;

Spearheaded the creation and growth of the inhouse video team leading to a new revenue stream;

Grew our content marketing business (webcasts, white papers, bespoke websites) by 140%;

As VP/Brand Director (2008-2010) managed group of media properties with total revenues of $8.2M and staff of 36. Verticals included: Security, Printing, Aviation, Imaging and Electrical Contracting;

Launched the company’s first B2B portal, SecurityInfoWatch within five months of joining the company and securing $1M+ in revenue in 18 months.

Publisher

TechLinks Atlanta, GA 2002 –to- 2004

Local media operation focused on the growing technology community of Georgia. Platforms included bi-monthly magazine, website, daily newsletter and networking events.

Key Points:

Grew revenues 37.5% in 2003 and 23.5% in 2002;

Launched series of sponsored breakfast events, creating new revenue stream;

Reduced pre-press production costs by more than 60%;

Produced the company’s first readership survey;

Converted sales database onto Microsoft CRM.

Academic Achievements

BA Economics/Journalism minor University of Cincinnati Cincinnati, Ohio

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