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Executive Director eCommerce and Project Management

Clifton, New Jersey, United States
April 30, 2018

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Gary L. Haas

** ********** ***

Pine Brook, NJ **058


Summary of Qualifications

• 19+ Years of experience in Project Management, Digital Merchandising, & Supply Chain Management

• Experienced in managing transformative multi-year merchandising and supply chain projects

• Highly adept at leading multiple projects and managing conflicting project priorities

• Skilled in driving organizational change and business readiness

• Proven ability to develop strong cross functional relationships

• Excellent communication and motivation skills

• Strong leadership and influencing skills

• In-depth problem solving and analytical skills

Professional Experience

Executive Director Digital Merchandising – Toys “R” Us Inc. – 8/2015 - Present

• Lead the formulation and implementation of the business strategy for the eCommerce sales channel for Toys R Us.

• Developed and executed weekly, monthly, and seasonal marketing campaigns that were supported with customized web experiences, personalized emails, digital marketing campaigns, and affiliate support.

• Built strong partnerships with cross-functional groups including Merchandising, Marketing, and Web Operations to ensure that all consumer touch points and messaging were consistent with Digital vision.

• Directed and manage a high performing digital merchandising team of 10 managers that supported over

$1 billion in revenue and over 80 thousand items.

• Worked with the digital product team to test and optimize new online experiences delivering improvements in site conversion rates of over 30 basis points and increased digital engagement.

• Translated the in-store category and overall e-Commerce strategy and incorporated it into the online customer experience ensuring a consistent omni-channel experience.

• Oversight and strategic direction for master data management platform to ensuring efficient, complete, and accurate set up of item master data. This resulted in a reduction of customer service content related calls by over 75% and fulfillment center receiving issues by over 90%. Executive Director Vendor Operations and Project Management – Toys “R” Us Inc. – 11/2013 - 8/2015

• Managed all programs related to vendor setup, vendor support, and vendor performance o Facilitated the setup and training of all new merchandise vendors. o Developed, implemented, and administered all supply chain performance programs. o Partnered with strategic vendors to identify and implement supply chain improvements delivering savings of over $1MM annually.

• Oversight and strategic direction for master data management o Partnered with key product stake holders to define quality standards and drive efficient methods for creating and maintaining item information.

o Lead a project to outsource the item set up and content enrichment to a 3rd party resulting in an annual savings of $4MM and a 500-basis point improvement in set up accuracy.

• Program Management

o Lead a team of project managers focused on implementing supply chain and merchandising projects that included joint business planning, promotional pricing optimization, and promotions set up process improvements.

o Evaluated best practices and supply chain solutions and make recommendations to senior leadership for implementation.

o Drove change management initiatives to ensure acceptance of new processes and technology into the organizational culture.

Director Supply Chain Project Management – Toys “R” Us Inc. – 4/2011 - 11/2013

• Business lead and project manager for a $17.5MM, 3+ year Oracle Retail Merchandising system and apparel transformation project that was delivered on time and on budget. The project delivered a 50% increase in online sales and increased store in-stocks for replenishment items from 82% to 96%.

• Implemented an effective change management program that ensured proper training and the acceptance of the new processes and technology into the organizational culture.

• Lead supply chain initiatives that focused on category management, integrated business and capacity planning to improved profitability and supply chain efficiency. Director Demand Forecasting – Toys “R” Us Inc. – 5/2010 - 4/2011

• Responsible for overall direction and leadership of the demand forecasting team.

• Oversaw the generation of over 16MM item/location/week demand forecasts using Oracle Retail Demand Forecasting.

• Developed and implemented a formal cross functional consensus process to align supply chain operations to meet sales demand and support business initiatives. Manager Sales and Operations Planning – Toys “R” Us Inc. – 4/2008 - 5/2010

• Overall management of Allocations and Replenishment using Teradata Demand Chain Management application.

• Development of strategic flow policies to maintain and achieve business objectives.

• Developed and maintained operational & capacity plans for Logistics and Store Operations.

• Ensured alignment of product flow and operational capacity throughout the supply chain. Manager Domestic Inbound Operations – Toys “R” Us Inc. – 6/2006 - 4/2008

• Operational delivery of the Domestic Transportation budget of over $100MM.

• Managed the Domestic Traffic Department to ensure timely routing requests, pick-up, and delivery of over 30,000 shipments to 10 distribution facilities.

• Provided direction to buying, planning, and distribution teams to improve product flow.

• Managed the direct to store process for video games and other time sensitive merchandise. Senior Analyst International Logistics – Toys “R” Us Inc. – 2/2005 - 6/2006

• Negotiated contracts and terms for over 50,000 import containers.

• Managed carrier relationships to ensure service and contract terms were achieved.

• Developed budget of over $128MM for the international transportation division.

• Performed financial analysis to ensure compliance to budget generating monthly reporting and cause of change analysis. Achieved a cost per cu/ft of $1.32 vs. a budgeted $1.43. Education

Missouri State University, Springfield, MO

B.S. Accounting, 1998


Project Management Professional (PMP) Certification, Project Management Institute, 2018 Lean Six Sigma Green Belt, Six Sigma Global Institute, 2018

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