Beth Sheldon

ac59w4@r.postjobfree.com 310-***-****

Marketing Expertise

Proven success in brand management, consumer engagement and marketing communications within telecom, retail and technology industries

Lead development of marketing communication programs to increase profitability of products and services

Thorough knowledge of subscriber marketing including acquisition, engagement, brand, product and sales

Extensive experience managing key initiatives and critical projects for executive leadership; effectively partnering with sales, operations, product, service, legal and business teams

Highly organized and efficient in developing multiple projects in fast paced environments

Creative, resourceful, and proactive with a collaborative approach and a results-driven focus

Professional Experience

MARKETING COMMUNICATIONS MANAGER – Atlanta, GA - 2015 – Present

COMCAST

Lead the development, execution and monitoring of marketing communications for all XFINITY products and new initiatives: Mobile, Video, Internet, WiFi, Cloud, Phone, Home Security, Retail, Prepaid

Develop all marcom campaigns (General Market, Bicultural) increasing subscriber and revenue goals

Create marketing materials designed to simplify products and technology; building real-life applications and integrated product solutions, thereby increasing customer education, usage and upgrades of services

Execute creative development of campaign assets across all marketing tactics and media including: online, mobile, e-commerce, social, email, direct mail, print, OOH, sales collateral

Collaborate with customer acquisition, engagement, product, competitive, and legal teams to ensure design, content, brand and product messaging align with Company's strategy for ne/existing products and services

Manage multiple creative agencies and fulfillment partners for development of communication programs

MARKETING MANAGER, CUSTOMER ACQUISITION & RETENTION - Phoenix, AZ - 2012 – 2015

COX COMMUNICATIONS

Developed and managed subscriber lifecycle programs driving customer retention. Included subscription product upgrades, product education, loyalty rewards, anniversary and quarterly engagement campaigns

Led the strategy and implementation of customer communications including direct mail, email, POS, mobile, and online – driving incremental profit and customer retention

Operationalized retention strategy in collaboration with internal teams and cross functional partners

Introduced Cox Blueprint, digital solution for retail customer communications, sales tools and merchandising resources, thereby reducing costs and enhancing customer experience

Managed and execute high-profile business initiatives, product launches and competitive threat/inoculation strategies and all Cox products: Voice, Internet, Video, Home Security

SENIOR MARKETING COMMUNICATIONS MANAGER, CONSULTANT - Los Angeles, CA - 2003 – 2011

AT&T (6/2010-2/2011)

Collaborated with AT&T marcom and vendors and store operations, for national promotions, special programs and fulfillment initiatives in all L.A. Region stores

Provided merchandising strategies to stores, improving retail space usage, enhancing customer experience and increasing sales opportunities

Assisted training stores for annual merchandising redesign, facilitating stores’ day-to-day issues

Certified stores’ merchandising strategies were implemented and evaluated merchandising needs, developing more efficient merchandising recommendations and building improved plan-o-grams

Managed and produced stores’ resources, including all exterior and in store signage (fixtures, graphics, collateral), tracking all elements from concept, order to installation

Beth Sheldon

ac59w4@r.postjobfree.com Resume, Pg. 2

CANON USA, BARNES & NOBLE, PACIFICARE

Collaborated with cross-functional teams (legal, engineering, production, customer service, sales) resolving timely issues, increasing customer satisfaction

Developed PacifiCare marketing communications campaigns for 15 markets

Strategized with PacifiCare sales teams to produce marketing materials for Medicare Part D campaign, increasing new member enrollment

Reviewed and ensured technical accuracy of PacifiCare advertising copy for regional products/services collaborating with the Regulatory Compliance department

Established relationships with 16 L.A. Best Buy stores and trained employees on Canon products, improving employees’ product knowledge and stores’ sales

Fostered brand awareness by cultivating strategic alliances and identifying bundling opportunities, expanding merchandising opportunities and optimizing inventory levels

Produced Barnes & Noble educational events, generating 50% revenue increase

AT&T BROADBAND - MEDIA SERVICES - Los Angeles, CA - 2000-2003

Marketing & Research Manager

Created and executed marketing/sale programs for 42 cable networks, 75 sales executives, + 200 clients

Implemented over 200 on/off air AT&T Broadband promotions, events and media sponsorships annually

Designed promotional packages, pricing strategies, sales collateral and coverage maps

Launched ad sales marketing networking group, increasing revenue through new business leads and creating more efficient multi-market opportunities for existing clients

Instituted research training programs

Education

University of Southern California, Bachelor of Arts, Political Science

AT&T Broadband Management University

Community- Leadership Activities

USC Alumni Club– Marketing & Merchandising, Scholarship Chair

USC Alumni Second Decade Society – Board Member

American Heart Association Go Red for Women – Volunteer

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