Beth Sheldon
*************@*****.*** 310-***-****
Marketing Expertise
Proven success in brand management, consumer engagement and marketing communications within telecom, retail and technology industries
Lead development of marketing communication programs to increase profitability of products and services
Thorough knowledge of subscriber marketing including acquisition, engagement, brand, product and sales
Extensive experience managing key initiatives and critical projects for executive leadership; effectively partnering with sales, operations, product, service, legal and business teams
Highly organized and efficient in developing multiple projects in fast paced environments
Creative, resourceful, and proactive with a collaborative approach and a results-driven focus
Professional Experience
MARKETING COMMUNICATIONS MANAGER – Atlanta, GA - 2015 – Present
COMCAST
Lead the development, execution and monitoring of marketing communications for all XFINITY products and new initiatives: Mobile, Video, Internet, WiFi, Cloud, Phone, Home Security, Retail, Prepaid
Develop all marcom campaigns (General Market, Bicultural) increasing subscriber and revenue goals
Create marketing materials designed to simplify products and technology; building real-life applications and integrated product solutions, thereby increasing customer education, usage and upgrades of services
Execute creative development of campaign assets across all marketing tactics and media including: online, mobile, e-commerce, social, email, direct mail, print, OOH, sales collateral
Collaborate with customer acquisition, engagement, product, competitive, and legal teams to ensure design, content, brand and product messaging align with Company's strategy for ne/existing products and services
Manage multiple creative agencies and fulfillment partners for development of communication programs
MARKETING MANAGER, CUSTOMER ACQUISITION & RETENTION - Phoenix, AZ - 2012 – 2015
COX COMMUNICATIONS
Developed and managed subscriber lifecycle programs driving customer retention. Included subscription product upgrades, product education, loyalty rewards, anniversary and quarterly engagement campaigns
Led the strategy and implementation of customer communications including direct mail, email, POS, mobile, and online – driving incremental profit and customer retention
Operationalized retention strategy in collaboration with internal teams and cross functional partners
Introduced Cox Blueprint, digital solution for retail customer communications, sales tools and merchandising resources, thereby reducing costs and enhancing customer experience
Managed and execute high-profile business initiatives, product launches and competitive threat/inoculation strategies and all Cox products: Voice, Internet, Video, Home Security
SENIOR MARKETING COMMUNICATIONS MANAGER, CONSULTANT - Los Angeles, CA - 2003 – 2011
AT&T (6/2010-2/2011)
Collaborated with AT&T marcom and vendors and store operations, for national promotions, special programs and fulfillment initiatives in all L.A. Region stores
Provided merchandising strategies to stores, improving retail space usage, enhancing customer experience and increasing sales opportunities
Assisted training stores for annual merchandising redesign, facilitating stores’ day-to-day issues
Certified stores’ merchandising strategies were implemented and evaluated merchandising needs, developing more efficient merchandising recommendations and building improved plan-o-grams
Managed and produced stores’ resources, including all exterior and in store signage (fixtures, graphics, collateral), tracking all elements from concept, order to installation
Beth Sheldon
*************@*****.*** Resume, Pg. 2
CANON USA, BARNES & NOBLE, PACIFICARE
Collaborated with cross-functional teams (legal, engineering, production, customer service, sales) resolving timely issues, increasing customer satisfaction
Developed PacifiCare marketing communications campaigns for 15 markets
Strategized with PacifiCare sales teams to produce marketing materials for Medicare Part D campaign, increasing new member enrollment
Reviewed and ensured technical accuracy of PacifiCare advertising copy for regional products/services collaborating with the Regulatory Compliance department
Established relationships with 16 L.A. Best Buy stores and trained employees on Canon products, improving employees’ product knowledge and stores’ sales
Fostered brand awareness by cultivating strategic alliances and identifying bundling opportunities, expanding merchandising opportunities and optimizing inventory levels
Produced Barnes & Noble educational events, generating 50% revenue increase
AT&T BROADBAND - MEDIA SERVICES - Los Angeles, CA - 2000-2003
Marketing & Research Manager
Created and executed marketing/sale programs for 42 cable networks, 75 sales executives, + 200 clients
Implemented over 200 on/off air AT&T Broadband promotions, events and media sponsorships annually
Designed promotional packages, pricing strategies, sales collateral and coverage maps
Launched ad sales marketing networking group, increasing revenue through new business leads and creating more efficient multi-market opportunities for existing clients
Instituted research training programs
Education
University of Southern California, Bachelor of Arts, Political Science
AT&T Broadband Management University
Community- Leadership Activities
USC Alumni Club– Marketing & Merchandising, Scholarship Chair
USC Alumni Second Decade Society – Board Member
American Heart Association Go Red for Women – Volunteer