Graphic Designer Marketing

KEN WHITNEY

SAN DIEGO, CALIFORNIA

*******.*******@*****.*** • http://pbart.carbonmade.com

www.linkedin.com/in/kennethwhitney

PROFESSIONAL SUMMARY

Creative professional in marketing communications, branding, project management, creative thinking, print design and layout. A talented mentor with the ability to nurture working relationships with senior executives, management teams, customers, vendors, and employees. Accomplished in print negotiations and excels in deadline driven environments, and working within budget.

PROFESSIONAL EXPERIENCE

SENIOR GRAPHIC DESIGNER

SAINT-GOBAIN SOLAR GARD (San Diego, CA) 2015 – 2017

•Managed daily design workflow and production needs within the Marketing Communications department.

•Assumed role of creative director, designer and photo editor, leading all phases of creative process from conceptualization through printing.

•Developed and coordinated the production of 3 corporate videos.

•Designed the global corporate marketing and branding. Trained and monitored global branding, ensuring consistent, high-quality material.

•Evaluated and specified project management software, increased project efficiency by over 25%.

•Designed global integrated campaigns in line with new brand messaging and product launches.

CREATIVE SERVICES MANAGER

ZIMMER DENTAL (Carlsbad, CA) 2012 – 2015

•Managed daily workflow and production needs within the Marketing department.

•Supported new product launches and internal multimedia needs.

•Renegotiated printing costs, saving $150k.

•Evaluated and implemented technology solutions, played a lead role in the Marketing Communications function to share best practices and operate with increased efficiency.

•Proactively identified and solved cross-functional product and process issues.

•Developed and designed integrated campaigns for new product launches

•Assisted in the preparation and monitoring of the operating and capital budgets.

FREELANCE DESIGNER 2001 – 2012

Produced creative, award-winning and budget appropriate designs for a wide variety of clients

Client List: DJO Global, Canon Communications, Freedom Technology Media Group, FESTOOL USA, Streamline Publishing.

•Designed event branding for MD&M West trade show within a 24-hour deadline.

•Packaging design consultant, Pro Health Inc., a pharmaceutical company, in Santa Barbara.

APEX/Communications Concept Award for best design or redesign of a trade publication (Trade Show Executive’s World’s Top Convention Centers) supplement.

CREATIVE DIRECTOR

TRADE SHOW EXECUTIVE MAGAZINE (Oceanside, CA) 2009 – 2010

Directed photographers, cover designs, and feature/department design.

Renegotiated $50k in printing cost savings.

Proactively changed magazine postal status from Standard to Periodical Class saving over $30k.

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CREATIVE DIRECTOR

STREAMLINE PUBLISHING INC. (Boca Raton, FL) 2005 – 2009

Integral in the redesign and refocus of Radio Ink, Fine Art Connoisseur, PleinAir publications.

Developed and designed front-end website.

Designed and developed event and corporate marketing collateral, logo, media kit and direct mail design.

Project and time-managed creative team insuring bi-monthly and monthly deadlines met.

CREATIVE SERVICES DIRECTOR,

HISPANIC BUSINESS INC. (Santa Barbara, CA) 2002 – 2005

Redesigned Hispanic Business magazine, SuperOnda magazine, HispanicBusiness.com, SuperOnda.com, and HireDiversity.com.

Established and developed corporate identity and marketing material.

Established production schedules and budget.

Assessed department resources, structural foundation, workflow, tracking, and creative environment.

Western Publications Association Maggie Award Certificate Winner.

EDUCATIONAL BACKGROUND

Bachelor of Arts from Western Illinois University, Major: Advertising design, Macomb, IL

Minor: Graphic arts and Photography

ADDITIONAL SKILLS

Marketing Expertise: Integrated campaigns, branding

Software: Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat), Microsoft Word and Power Point, Mac/PC

Design: Corporate identity and branding, brand guidelines, brochures and collateral, tradeshow and event graphics, magazine design, designing web graphics (non-coding), logo development, front-end website design

Photography: Photo and video direction, image retouching, B&W photography

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