Social Media Marketing

MICHELLE JESSICA GRANZOW

• ***************@*****.*** • +614-****-**** • SYDNEY, AUSTRALIA • LINKEDIN •

• CITIZENSHIP: AUSTRALIAN & AMERICAN •

OBJECTIVE:

I’m an experienced marketing & events coordinator, with skills in marketing B2C and B2B markets, seeking a position in a reputable organization. I have a range of digital and traditional marketing skills, including the use of programs such as Mailchimp, Google Analytics, Google Adwords, the Adobe Creative Suite, and various accounting software. In addition, I have a range of event management skills, from organizing company event attendance, to working back of house at events such as MBFW.

SKILLS:

• Adobe Creative Suite

• Microsoft Office Suite

• Google Analytics

• Google Adwords

• Magento Web Store

• Mailchimp

• MYOB

• Oracle

• Social Media

• Digital Advertising

• SEO

• HTML

• Project management

• Product Launch

• Product Artwork

WORK EXPERIENCE:

TPG TELECOM SYDNEY, AU

MARKETING COORDINATOR APR 17 – CURRENT

I have been involved in number of projects:

• Worked with the ANZ Marketing Executive on launch of the Adelaide 10 gigabit city initiative o Created a social media plan for the Adelaide launch o Setup and ran the event launch including internal and external communications.

• Project managed the development of the internal recognition program

• Project managed the development of e-card project and launch of the e-card project internally.

• Managed and coordinated hospitality and networking events up to 600 customers and staff.

• Execute and organise a monthly newsletter to customer partner and dealers, list of 4K. MACQUARIE MEDICAL SYSTEMS SYDNEY, AU

MARKETING & SALES COORDINATOR JAN 15 – MAR 17

I managed and coordinated the internal marketing team and external sources. I coordinated the sales team, as well as extended upon the roles from marketing and sale assistant role I was previously undertaking. This involved online media, events, advertising, and direct customer service:

• Managed and grew online website and online store, including website updates, planning and content creation.

• Implemented, created and measured integrated marketing campaigns over various mediums including email marketing, Google Adwords, print, and social media.

• Successfully implemented and executed use of SEO through company website, resulting in improved rankings within search engine marketing (SEM), and tracked through the use of Google Analytics.

• Successfully managed a product “DermaCheck” from its inception to launch and continued maintenance of the product.

• Liaised with event staff, and managed sales teams to organize and prepare for events and conference attendance including travel and account management.

• Implemented marketing and sales strategy, budget, and marketing activities calendar. MARKETING AND SALES ASSISTANT JAN 14 – DEC 14

I provided a key role in developing marketing material and expanding the customer based of Macquarie Medical. This involved online media, attending events and direct customer service:

• Built relationships with clients and developed an understanding of their needs and requirements and provided solutions to match.

• Tracked and reported sales and marketing activity

• Monitored and reported on competitive intelligence to the division manager.

• Maintained online web store for the company, developed web pages, and streamlined marketing communications, which resulted in improved online presence in the organization.

• Prepared and created marketing and advertising material SOAP ON TAP SYDNEY, AU

MARKETING ASSISTANT FEB 13 – DEC 13

Soap on Tap is a start-up company that distributes soap dispensers. My role within the company involves a range of marketing tasks including running the social media component and processing orders. THE LENDING CIRCLE SYDNEY, AU

MARKETING ASSISTANT FEB 13 – DEC 13

The Lending Circle is a finance company that specializes in loans. My role within the company involves a range of marketing tasks including running the social media component. SMART DENTAL SYDNEY, AU

DENTAL ASSISTANT & RECEPTIONIST (PART TIME) FEB 08 – DEC 13 Smart Dental is a chain of local dental surgeries in Sydney. EVENT EXPERIENCE:

Witchery – A/W Launch Jan 16, Jan 15

L.A. Fashion Week Oct 15

Mercedes Benz Fashion Festival Sept 15

Sydney Contemporary Sept 15

The Beauty Expo Aug 15

Netball World Cup – Opening Ceremony Aug 15

Mercedes Benz Fashion Week Australia Apr 13

ACP Magazines – Health & Wellbeing Weekend Sep 12

Nickelodeon – Nickelodeon Kids Choice Awards Oct 10 Rosemount Sydney Fashion Festival Jul 10, Aug 08

Myer – S/S Launch Jun 10, Aug 09

EDUCATION:

2016 Diploma of Event Management College of Event Management 2.5 of 3 yrs Bachelor of Arts (Marketing & Psychology) Macquarie University OTHER CERTIFICATIONS:

Adobe InDesign Aug 16

Google Analytics March 16

Google Adwords Jan 15

Adobe Illustrator Level 2 May 14

Adobe Photoshop Level 1 Feb 14

Adobe Illustrator Level 1 Feb 14

MYOB Training Certificate: Setting Up Jan 14

MYOB Training Certificate: Day-to-day Processes Jan 14 Tafe Statement Plus: Photography Nov 09

MICHELLE GRANZOW • ***************@*****.*** • +614********

Contact this candidate