General Manager, Production Manager, Product Manager
Resume:
SCOTT YECKES
*** **** **** ******, *** 1603 New York, NY 10065
( 917-***-**** * *****.*.******@*****.***
GENERAL MANAGER
Major & Independent Label Affiliates Pop, Rock & Alternative Jazz & Classical Entertainment Audio CD & DVD/Blu-Ray Video Production, Marketing & Distribution Highly self-motivated and goal-driven media management professional with more than 25 years providing efficient operations management, marketing, production, distribution and sales of digital/physical media titles in the music and film industry. Detail-oriented without losing sight of the big picture, analytical and methodical with insightful critical thinking to solve complex issues with practical solutions even under time sensitive work conditions. Highly organized and resourceful with multitasking administrative skills that optimize resources to achieve outstanding results from concurrent tasks. Strong people management and interpersonal communication skills that inspire confidence and forge teamwork synergies with colleagues across diverse ethnicities.
Core Knowledge & Competencies
Traditional & Online Marketing Social Media Marketing Integrated Marketing Field Marketing Management Marketing Strategy & Management Sales Operations Event Planning & Management Strategic Planning & Execution Strategic Partnerships Promotions Management Digital Distribution New Product Development Product Branding & Positioning Film & Video Production Content Management Public Relations New Business Development Music Industry Budget Management Creative Direction Content Strategy New Media Radio & Broadcast Entertainment Management
Marketing Communications Music Record Labels Project Management Computer Proficiency in MS Office (Word, PowerPoint, Excel, Project, & Access) PROFESSIONAL EXPERIENCE
Director of Production, CINEDIGM New York, NY 2010 - 2017 Responsible for producing DVD & Blu Ray titles for all Tribeca, Scholastic, Anime, & select TV and film projects while managing Cinedigm’s Physical Production Schedule and Weekly Production Meeting. Liaise with licensors, internal Product Managers, & Universal Technicolor to insure delivery and manufacturing deadlines are met while also directing third party authoring houses on the building and creation of Cinedigm physical releases... This also includes preparation of same content for all digital platforms as needed. Produce DVDs & Blu Rays
• Work with licensors to secure delivery of masters, bonus content, logos, captions, subtitles, audio, & packaging artwork. Work with Encoders to verify and QC media, troubleshoot and fix failed QC reports. Direct Encoders to build menus and discs to layout specs.
• Secure licensor & internal Product Manager feedback and/or approvals of menus & DVD-R test discs
• Coordinate upload to replicator and QC Check Discs for final approval for replication
• Manage Cinedigm Production Schedule & Weekly Production Meeting for all physical releases.
• Monitor release schedule to mirror and revise deadlines as needed.
• Chair weekly physical production meetings and track progress of all project title deadlines.
• Advise and troubleshoot on late running elements to insure hitting street dates. Secure & Prepare Materials for Digital Delivery:
• For all titles, secure additional deliverables to fulfill digital platform requirements including alternate versions, dubs, subs & captions while ensuring timely encoding and delivery. Consultant, LEVEL X HOOPS New York, NY Jun 2009 - Sep 2010 Spearheaded the creation of marketing plans, promotion, and roll out of the first ever Basketball Instructional. Video Application for the Apple iPhone, iPod Touch, & iPad from the world renowned Nike basketball instructor Ganon Baker entitled "23 Ways to Destroy Your Defender with Ganon Baker: Moves & Counter Moves of the Superstars". This was the first in a top selling ground-breaking series. Music Industry Consultant, KOCH VISION New York, NY Feb 2008 - Jan 2009 Managed creation of marketing plans and packaging for Soundstage branded DVD releases of superstar artists, including Matchbox 20, Chris Isaak, Sheryl Crow, Jewel, REO Speedwagon, America, & Rob Thomas.
SCOTT YECKES
245 East 63rd Street, Apt 10065 New York, NY 10065
( 917-***-**** * *******@***.***
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PROFESSIONAL EXPERIENCE (continued)
Consultant, NEW VIDEO GROUP New York, NY Jul - Nov 2007 Recruited for industry expertise to advise major DVD distributor on changing market situations and expand business into music-themed content films for A&E Network home releases. Reported to Marketing VP and interfaced daily with VP of Home Video Releases, Art/Production Directors, VP of Sales, Artist Management and Legal Department. Oversaw P&L and served as Product and Project Manager handling all areas related to manufacturing and consumer marketing plans.
• Led rapid development and shipment of multi-platinum Bon Jovi: Lost Highway Concert DVD, which debuted Top 10 Billboard.
• Spearheaded full-scale marketing campaign (TV, print, radio, cross promotions, micro site and e-Bay sweepstakes) and delivered project in less than 3 months, compared to 6-8 month industry average.
• Rolled out Ravi Shankar’s 1993 Concert for Peace DVD.
• Finalized production and marketed release for Last of the Breed concert tour DVD. Marketing Manager/Co-Director, UNIVERSAL MUSIC GROUP New York, NY 2003 - 2007 Responsible for managing branch with 35 tri-state sales/artist field reps while serving as Director’s left hand and behind-the-scenes expert administering budgets and promotional priorities. Functioned as key liaison for all labels and chaired weekly meetings to manage expectations, stock allocation and reporting, personnel and project issues.
• Originated and implemented marketing campaigns for multi-genre artists, including Black Eyed Peas, 50 Cent, Killers, Sugarland, Paul Anka and Andrea Bocelli.
• Secured (with one phone call) live radio feed, blocked off NYC Street and entire backdrop for surprise appearance of The Roots filmed for BET.
• Led performance and morale turnaround of worst branch to best in the country by creating atmosphere of trust, teamwork and creativity and providing support /tools necessary to succeed. Marketing Consultant, NOW INTERACTIVE SOLUTIONS New York, NY 2002 Advised company on re-purposing service strategy from IT to web design and directed re-branding efforts. Created aggressive marketing plans, produced strategic materials, including e-mailers and direct mail brochures, and provided sales recommendations that resulted in expanded customer base. Marketing Consultant, INTERNATIONAL PRODUCTION GROUP New York, NY 2001 Directed start-up of new record label specializing in releasing Japanese recording artists to U.S. markets. Managed budgets, secured national distribution, designed marketing plans and oversaw manufacturing, packaging, promotional materials and translations for initial releases. VP, Sales & Marketing, SAVOY ENTERTAINMENT GROUP New York, NY 1999 - 2001 Headed team of sales reps, consultants and independent promoters on all aspects of product management, sales, production and operations while managing Warner Elektra Atlantic Distribution efforts and Atlantic Records' Sales, E-commerce and Manufacturing departments for Savoy projects. Hired, negotiated, set objectives for and supervised daily activities of contractors for publicity and radio promotions and managed budgets, P&Ls, and quarterly projections.
• Created Charlie Parker Box Set that led to company's Grammy nomination for Best Historical Package.
• Spearheaded repackaging of prestigious Savoy Jazz label and oversaw development of critically acclaimed frontline and deep discount catalog reissues resulting in significant increase of sales.
• Innovated and executed full-scale marketing for major artists, including Marian McPartland, John Lee Hooker and Little Jimmy Scott.
Director, Sales & Marketing, ZERO HOUR RECORDS New York, NY 1996 - 1999 Manager, Product Development, RCA RECORDS New York, NY 1994 - 1996 Manager, Product Development, UNI DISTRIBUTION (Formerly MCA Distribution) NY 1990 - 1994 NE Regional Marketing Representative, NEW MUSIC AT A&M RECORDS New York, NY 1988 - 1990
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