S U M M E R
L A M B E R T
M A R K E T I N G C O M M U N I C A T I O N S
P R O F E S S I O N A L
E X P E R I E N C E
BRAND MANAGER FLOW KANA JUNE 2016 - JULY 2018
Guiding brand identity, messaging, and guidelines
Overseeing Digital Marketing team, KPI & goal setting, career coach Integrated marketing campaign executions for territory and product launches STRATEGIST R /GA SEPT 2015 - JUNE 2016
Directing strategy on national advertising campaigns Qualitative and quantitative research for new business opportunities / pitches Special focus in digital consumer insights and content building A B O U T
Six years of experience in brand strategy and
campaign execution, with a strong focus in digital activations and influencer programs.
E D U C A T I O N
EMERSON COLLEGE (G. 2013)
MASTER OF ARTS
GLOBAL MARKETING COMMUNICATIONS
INTERNSHIP: ARNOLD WORLDWIDE
TOP STUDENT AWARD FOR PROGRAM
VIRGINIA COMM. UNIVERSITY (G. 2012)
BACHELOR OF SCIENCE
CREATIVE ADVERTISING
STUDY ABROAD: ADV. IN AMSTERDAM
PEER ADVISOR, CREATEATHON LEADER
C O N T A C T
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summerlambert.com
SOCIAL MEDIA MANAGER YES TO J AN 2015 - SEPT 2015 Owning the social media presence of an international brand Developing and running in-house influencer program, activating beauty / lifestyle category Focus on high growth strategies and engagement building programs J R . STRATEGIST NORTH JULY 2013 - SEPTEMBER 2014 Research and insight mining for new business pitches, winning four clients in one year Assistant in stakeholder interviews for international brand comm guide revamp Strategy lead in tourism re-brand project, later featured in Communication Arts