Marketing Manager

Julie Anne Ibos Malone

**** ********* **. 516-***-****

Manlius, NY 13104 email: ******@***.***

Bellevue College (2018+) Adjunct Professor- Marketing Research

Online Instruction for undergraduates in Marketing Research

Prepare and conduct 11 week classes for 25+ students

Teaching certification through BC Training- Canvas Teaching Environment

Southern New Hampshire University- (2016+) Adjunct Professor- Graduate School- MBA-

Prepare and conduct 10 week graduate classes for 25+ students

Teaching certification through SNHU training- Blackboard, Brightspace Teaching Environment

Online Graduate School Instruction for MBA candidates in Marketing Strategy, Promotions Management, Operations Management

Scott Severance Real Estate- (2016-2018) Marketing/Transaction Coordinator

Responsible for all residential real estate transaction related tasks including home listings and transactions through MLS and Instanet/Transaction Desk/Authentisign, working with sellers and buyers throughout the entire transaction process.

In addition, managing the business social media for Facebook and Linked In, and managing the business database through Top Producer and other database systems.

In charge of promotional efforts including periodic mailings and emails to prospects and past sellers/buyers.

FCB Health- DraftFCB (2000-2013) New York, New York Vice President, Marketing Technology Services

Project leader of technology group responsible for database development/management for multiple clients

Development and Implementation of DTC CRM online and offline programs- Strategy, Tactics, and Execution

Utilization of various software programs for program Analytics and Reporting

Business Rules Development and Implementation

Management of multiple vendors and channels- social, agency, mobile, creative,analytics

Younger Direct Marketing (1998-2000) Scottsdale, AZ Account/Direct Marketing Manager

Management of multiple high-end tourism clients focused on database operations, direct marketing, fulfillment, frequency/retention/acquisition programs, promotions tracking, list management, analysis, and special promotions

Establishment of annual marketing plans and integrated marketing programs in support of revenue goals

Direction for database structure and processing specifications for data maintenance, hygiene, appending, and standardization; detailed knowledge of 6,000,000+ client database to provide sound marketing recommendations

Execution of direct marketing process from inception to completion, including creative direction for collateral design, targeting/segmentation for list selection, merge-purge, mail processing, and tracking/reporting

Development of strategies and reporting to measure performance of direct marketing campaigns through segmentation coding, analysis, and profiling models

Preparation and execution of annual multi-media $2,000,000+budgets

Shuffle Master Gaming (1996-1997) Las Vegas, NV Marketing Manager/Research & Analysis

Management of large scale gaming events including Let it Ride The Tournament, golf tournaments, and trade shows

Development of consumer, competitive, contact, and financial databases used for direct mail, profiling, product planning, event/promotion and budget analysis

Implementation of all direct mail and research

Prepare annual marketing budgets and revenue forecasts for all products

Stratosphere Hotel & Casino/Grand Casinos, Inc. (1996) Las Vegas, NV Database Operations Manager

Maintained 1,000,000+ record database of gaming/property consumers for direct marketing, profiling, and promotions

Developed comprehensive research plans including in-room television survey, guest comment cards, and monthly guest survey

Marketing analysis of all promotions and events, focusing on the tracking of criteria based, segmented groups and coded individuals

Grand Casino Resorts, Inc. (1993-1996) Gulfport/Biloxi, MS Marketing Analyst

Financial and marketing analysis of special events, promotions, direct marketing, database, air junket and advertising efforts for casinos, utilizing proprietary slot/gaming management system

Quantitative and Qualitative market research

Education

Master of Science-Marketing - Louisiana State University, Baton Rouge

Bachelor of Arts - Journalism/Advertising- Manship School, Louisiana State University, Baton Rouge

Computer Skills & Involvements

Microsoft Office, Visio, WebTrends, Omniture Site Catalyst, Sysomos, Tableau, Basic SQL, Survey Gizmo/Monkey, Google Analytics, Facebook, Instagram, Twitter, Pinterest, LinkedIn

Brightspace, Blackboard, Canvas Teaching Environments

Instanet, MLS, Authentisign, Top Producer

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