Marketing Manager

Navin Lewis

Salmiya, Kuwait +965-****-**** **********@*****.***

Seeking a challenging position that will enable the use of my strong marketing background, interpersonal skills and abilities for achieving the company’s marketing goals in the best possible way. PROFESSIONAL PROJECTS

Al Morooj General Trading Est., Kuwait Aug 2017 – Jan 2018 Business Development Manager - F & B Division

- To grow the business of brands namely Highland Spring water, Galvanina Sparkling juices, Purity Organic juices and Hunter’s Gourmet Chips

- Identify new clients and opportunities and turn this into increased business

- Attend industry functions such as association events and conferences, and provide feedback and information on market and creative trends

- Responsible for artwork development and marketing materials for various POS and e-commerce channels

- Create a strategic roadmap for the company’s social media accounts such as Facebook and Instagram resulting in an increase in followers

- Identify opportunities for campaigns, services and distribution channels that will leads to an increase in sales

- Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators

- Submit weekly progress reports and ensure data is accurate and managed within the company’s sales management system

Al Sirhan Shoes, Kuwait Jan 2017 – Mar 2017

Marketing Consultant

- Promoting and raising brand awareness/ popularity of existing products range and new launches and helping the organization with the rebranding strategy

- Development of annual marketing plan and strategies and execution along with budgeting

- Evaluating the ROI on marketing campaigns and presenting new ideas/ strategies if needed

- Conducting market research and monitoring competitors’ activity

- Responsible for artwork development and marketing materials including flyers, posters, CDs/ DVDs and the like and effective distribution of the same

- Managing social media accounts such as Twitter, Facebook and Instagram and offline advertising mediums as well

PROFESSIONAL EXPERIENCE

M.H. Alshaya Co., Kuwait July 2015 – July 2016

Regional Marketing Executive – Starbucks Coffee MENA

- Strategic planning and producing the Annual Marketing plan and ensuring brand proposition is integrated into all marketing activity, as defined by the host brand for the MENA region

- Collect performance information against set targets for all marketing activities and analyze new marketing opportunities (brand extensions, partnerships, etc.)

- Responsible for artwork development, advertising, promotions, catalogues/ magazines and to implement promotions as per plan, assess quality, plan and action distribution of marketing materials and to ensure all marketing spend is approved as per LOA and captured on the system

- Support partnership and events in line with the brand’s marketing objectives, implement partner initiatives and events, work with external suppliers to ensure events are of appropriate quality and to optimize in-mall presence and promotion/s

Qatar Airways, Kuwait Feb 2014 – May 2015

Marketing Executive

- Formulate the structure and implementation of the marketing plan to optimize revenue and presence in the area of responsibility

- Plan and carry out direct marketing activities (Offline, online, events) to increase awareness and raise the profile of the brand

- Maximize value on marketing spend with an emphasis on determination of measurement metrics and ROI

- Conduct market research, competitor and customer surveys

- Effectively communicate marketing campaigns to all internal departments, when necessary

- Help develop ideas and create offers for direct marketing to major accounts by market sector and products

Al Zahem & Malhotra Gen. Trading Co., Kuwait July 2011 – Jan 2014 Marketing Manager – Lindt

- Responsible for meeting or exceeding budgeted targets

- Development of product positioning plans and use of effective advertising and promotional materials

- Development of sales promotions and co-operation with the sales force to identify and create selling tools as needed to achieve goals

- Responsibility for all aspects of staff training including development and product knowledge

- Update of the monthly product forecasting model (ROFO)

- Monitoring and assessment of competitive products and programs. Report to the Area Management with recommendations for strategies and product development and promotional efforts

- Full analytical reporting to the Area Management on a monthly basis

- Analysis of progress v/s budgeted targets, proactively recommending programs and adjustments Landmark Group, Kuwait Dec 2008 – June 2011

Assistant Manager – Marketing

- Managing PR events, conceptualizing and establishing PR calendar, and coordinating with the PR agency for PR coverage/ planning and analysis

- Collaborating with internal marketing personnel and external event organizers/ venues to ensure overall events/ road shows are efficiently conducted

- Coordinate marketing campaigns for online, interactive media and print publications

- Designing and generating creative inputs and content for the company newsletter and acquiring advertisements from external clients

- Coordinating and assisting with the creation and launch of consumer and retail promotions, co- promotions, corporate sponsorships, marketing collaterals, advertising efforts

- Building PR relationships with the clients

- Establishing leads for corporate tie-ups or cross promotions with prestigious companies Marathon Realty Pvt. Ltd., Mumbai, India Sept 2004 – July 2008 Senior Executive – Sales & Marketing

- Extensive research work, which involves demographic and psychographic survey aiding the management for the finalization of the product mix

- Understanding clients’ needs, inspections, closing deals, documentation procedures like registration, agreement, stamp duty, etc.

- Be instrumental in providing important inputs helping the process of promotional activities involved before the product launch

- Building relationship with new clients and establishing commercially effective corporate channels

- Played a major role in organizing various promotional events which includes product launch, property exhibitions and possession ceremony

- Sourcing out business from Real Estate firms and Agents EDUCATION

- Post Graduate Diploma in Business Management - Marketing Wigan & Leigh College, Mumbai affiliated to the UK Board with first division. Year of completion: 2006

- Bachelor of Arts - Economics and Commerce

St. Xavier’s College affiliated to Mumbai University with second division. Year of completion: 2004 OTHER INFORMATION

- Marital Status – Married

- Visa information – Kuwait, No. 18

- Driving License – Kuwait/ GCC and India

- Languages known – English, Arabic and Hindi

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