Marketing

Overview

International Corporate Marketing, PR, Communication Strategies & Management. Consistently delivering top results and maximizing revenue, fostering Marketing and Sales strategies, Ideas Creativity aligned with company goals, deploy successful marketing campaigns and own their implementation from ideation to execution. International expertise in Retail, Catering, Food Services, and Restaurants. Kharafi Group, Kuwait Food Co. Americana, AL Sabah Royal Family Group, Al Tayer Group, Armani Café Dubai, Rotana Hotels, Dubai & Abu Dhabi, Hasawi Group, Confectionary, Yoku Moku Luxurious Japanese Confectionery. Mayar Food Group, Restaurants @ Kuwait, UAE, GCC, Middle East, Iraq, USA, UK, and Africa. US Military, British Army, Japanese Army, Dutch Army, Italian Army.

Key Responsibilities

Responsible for planning, development, and implementation of all the Organization’s marketing strategies, marketing communications, and public relations activities. Develop strategies and tactics to get the word out about the company and drive qualified traffic to front door.

Deploy successful marketing campaigns and own their implementation from ideation to execution. Produce valuable and engaging content for the website and blog that attracts and converts target groups

Build strategic relationships and partnerships with key industry players, agencies and vendors. In charge of marketing budget and allocate/invest funds wisely. Measure and report performance of marketing campaigns, gain insight and assess against goals, with GREAT understanding of market research techniques, statistical and data analysis methods, communication, knowledge and experience in the design and execution of marketing, communications and public relations activities. Market Analysis, Teamwork & interpersonal skills. Thorough understanding of social media and web analytics Excellent organizational and multi-tasking skills Responsible for planning, organizing events, sponsorship, advertising, public relations, developing marketing campaigns. devise ideas and strategies, conduct research and analyze data to identify and define audiences, promotional activities, compile and distribute financial and statistical information, write and proofread creative copy, maintain websites and looking at data analytics, organize events and product exhibitions, update databases using customer relationship management (CRM) system, coordinate internal marketing and an organization’s culture, monitor performance, manage campaigns on social media. Create and develop new innovative ways to communicate the company message to their existing customers. Research and analyze market trends, competitor contributions, demographics and other information that affects marketing strategies. Organize photo shoots for existing and new concepts. Generate and execute marketing campaigns across social media platforms. Manage the production of marketing materials, including leaflets, posters, flyers, videos and newsletters. Oversee company social media accounts. Maintain and build relationship with key stakeholders in the community. Prepare and manage the publication and distribution of publicity materials. Devise and organize a calendar of marketing events, such as dinners, promotions, workshops, open days or fundraising activity. Undertake market research and establish the best way to reach target groups. Represent the organization at events.

Implement marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plan, organizing promotional presentations and updating calendars. Track product line sales and costs by analyzing and entering sales, expense, and new business data in comparison with competitors. Keep promotional materials ready by coordinating requirements with graphics, purchasing and sales department. Support sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests. Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising. Conducting and maintaining research databases on market updates. Plan meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments. Monitor budgets by comparing and analyzing actual results with plans and forecasts. Update job knowledge by participating in educational opportunities; reading trade publications. Accomplish organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations. Communicating with target audiences and managing customer relationships. Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organization and the campaign. Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs. Writing and proofreading copy. Liaising with designers and printers. Organizing photo shoots. Arranging for the effective distribution of marketing materials. Maintaining and updating customer databases. Organizing and attending events such as conferences seminars, receptions and exhibitions. Sourcing and securing sponsorship.

Achievements P&L

Al Sabah Royal Co. Joint Venture with Al Tayer Group, Hospitality and Restaurants, UAE. Mayar Food Group & Restaurant – Fusion Concept in London, Dubai. Introducing new Food Technique, Catering Services, Loyalty & delivery APP, increasing customers 10%, retention, number of visits, new customers improve cost operations and cost controls 30%.

Al Sabah Royal co. served the Catering, Food Services, and Restaurants Supply Chain Solutions, through its Food warehouses and logistics, with the Coalition Forces during the Iraq reconstruction initiatives. We have proudly worked with all major armies including; US Military, British Army, Japanese Army, Dutch Army, Italian Army

Improve the group, Food services & Logistics Chain Business Capital Efficiency and maintain Strong Cash Flow $40M+, Turned accumulated losses (-39.53) fils since 2009, to +12.7 fils basic & Diluted earnings per share 2010, supply chain, new products launching, packing & Pricing strategy,

Kharafi Group moved from 1.5K KD to 100B KD in 10+years, Marketing, Business Strategy.

Work Experience

(2017– 2018) Retail Arabia, Hospitality Training Program @ Rotana Hotels, Dubai & Abu Dhabi. – Hospitality & Restaurants.

(2017– Present) Corporate Marketing, PR @ Al Tayer Group, Restaurants & Hospitality. Armani Café - Dubai, offering traditional Italian cuisine and a focus on the sourcing of raw materials as well as to local culture, the menu is specially designed and created by the Armani Group's Corporate Chef in Milan. Hasawi - Yoku Moku Luxurious Japanese Confectionery.

(2008– 2016) Corporate Marketing, PR @ Al Sabah Royal Family, AL Huda Trading Co, Retail, Catering, Food Services, and Restaurants., President Office; Sheikha Intisar ElSabah & Brothers – Arab women leader 2018, UN Ambassador, AlNowair, Intisar Retails. the group served the Catering, Food Services Supply Chain Solutions, through its Catering, Food Services, FMCG, Warehouses and Logistics, with the Coalition Forces during the Iraq reconstruction initiatives. We have proudly worked with all major armies including; US Military, British Army, Japanese Army, Dutch Army, Italian Army

(2000 – 2007) Corporate Marketing @Kharafi Group, Americana, Kuwait, Retail, Catering, Food Services, and Restaurants., UAE, GCC. Middle East, Africa, USA, UK, Iraq.

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