PROFESSIONAL EXPERIENCE

Creative Joys International - Clients From Different Parts Of The World

Art Director September 2015 To Present

Art direction and visualizing for Creative Joys client’s graphic and digital media design requirements

Creative Joys clientele design requirements are website designs and development, brochures (print and digital), company profiles, flyers, e-flyers / email marketing artworks, corporate giveaways, corporate stationery (business cards, letterheads, envelops), advertisement artworks / concepts for print and digital publications, resizing of artworks to various small and large scale sizes, media walls, large scale wall paintings, graffiti, banners, hoardings and billboards etc.

Creative direction for client’s brand development and management ITP Publishing Group Dubai, UAE

Marketing Graphic Designer February 2014 – August 2015

Graphic design and production management of all advertising related requirements of Consumer and Lifestyle Magazines of ITP Publishing Group including Ahlan! English, Ahlan! Arabia, Harper’s Bazaar Arabia, Harper’s Interiors, Harper’s Qatar, Harper’s Art, Viva, Good Housekeeping, OK! Middle East, Condé Nast Traveller, Grazia, Boat Owner, Charged Middle East, Esquire, Cosmopolitan, Ahlan! Gourmet, Middle East Golfer, Car and Driver, The Rake, Revolution, Emirates Home, Stylist, Grazia Luxury

Graphic design and production management of all event and marketing related design requirements including print and digital collaterals, POS material, invites, digital and email marketing art works, media walls etc for events like Ahlan! Hot 100, Viva Beauty Awards, Grazia Style Awards, Esquire Gentleman’s Evening, DCC Star Style Search, OK! Middle East Breakfast Experience, Viva International Women’s Day, Boat Show, Esquire Britain’s Gentlemen’s Evening, Grazia Fest, Harper’s World of Fashion, Condé Nast Reader’s Choice Awards, Harper’s Interiors Design Awards

Graphic design and production management of all sales letters and media packs of Consumer and Lifestyle Magazines of ITP Publishing Group

RevPor Group – Marketing Dubai, UAE

Graphic Designer & Production Manager October 2013 – January 2014

Graphic design and production management of all advertising and digital media design related requirements of all hospitality clients of RevPor Group including Le Meridien Mina Seyahi, Park Hayat Dubai, JW Marriott Dubai, Jumeirah Hotels and Resorts Bur Al Hickman Hospitality (F&B Consultants for Shang Thai, Pizza Express) Dubai, UAE Design, Brand & Marketing Manager March 2013 – September 2013

All marketing, brand and graphic design requirements of Bur Al Hickman Hospitality outlets, Shang Thai and Pizza Express in UAE and Oman including website designs and development, brochures (print and digital), company profile, flyers, e-flyers / email marketing artworks, corporate giveaways, corporate stationery (business cards, letterheads, envelops), advertisement artworks / concepts for print and digital publications, resizing of artworks to various small and large scale sizes, media walls, large scale wall banners, hoardings and billboards etc.

Creative advertising and graphic designs for print and digital advertisements

Content development (for print and online marketing), creative writing, public relations, media, press and marketing management Le Méridien Dubai Dubai, UAE

Public Relations Executive May 2011 – February 2013

All marketing, brand, public relations, media, press, creative advertising and graphic design requirements of Le Méridien Dubai

(print, radio, television, social media and online)

Creative graphic design management (for print and online marketing of entire hotel’s corporate design requirements, rooms, event and meeting spaces, ballrooms, restaurants etc.)

Content development (for print and online marketing), creative writing, brand management, email marketing, corporate, media and press database management. Press and media relations and activities The W Karachi, Pakistan

Brand & Design Development Manager June 2010 – April 2011

Development and management of graphic design, business dynamics, marketing, logistics, human resources, administration, information technology, finance and security standard procedures, strategic planning and project management

Design and launch of The W website

Design and launch The W marketing and business packs, materials, corporate stationery, brand guidelines and giveaways Impact Design International (Architecture & Design Company) Karachi & Islamabad, Pakistan Coordination Executive (CEO’s Office) August 2008 – May 2010

Coordination between CEO and various departments of the company (i.e. human resources, administration, information technology, business development, finance, design and architecture, project management)

Coordination with various contractors, vendors, consultants and companies with respect to architectural and design project management requirements

Arrangement and coordination of corporate meetings, events and business ventures, meeting minutes, preparation and development of market research and intelligence reports for business development. Management of travel department and travel audit reports

M: +92-342-*******

E: ac58vr@r.postjobfree.com

ZOHRA LAKHANI

ART DIRECTOR

Portfolio: www.creativejoys.me/work

Projects: www.creativejoys.me/projects.html

Gerry’s Group (Pvt.) Ltd. Karachi, Pakistan

Management Support Executive (Director’s Office) August 2007 - July 2008 Gerry’s Group is the GSA for United Airlines, Continental Airlines, Virgin Atlantic, Oman Air, Air Arabia, Kenya Airways, Kuwait Airways, KLM Royal Dutch Airlines, Biman Bangladesh and Marhaba Aviation Services.

Coordination with DTWM (Discover The World Marketing GSA for United Airlines in USA) for hr, finance and administrative matters

Public relations, sales, marketing, and media management. Content development for Gerry’s website

Development of market practice (OAL market fare analysis reports), Strategic planning and price management in accordance and reference to market practice analysis, Development of monthly sales comparison statistics report and agency comparative analysis reports

Swiss International Air Lines Karachi, Pakistan and Zurich, Switzerland Reservation/Customer Relations Officer June 2006 – July 2007

Management of Swiss International online client portals, customer frequent flyer databases

Flight, reservation, fares and ticketing management, customer relations and care, customer compensation management

Management of World Tracer System (baggage lost and found systems), development of revenue management and comparative analysis reports, preparation and development of agency, passenger, route and fare wise sales comparative analysis reports EDUCATION

Harvard University Extension School Boston, USA

Masters In Liberal Arts (Digital Media Design) December 2016 – December 2020 Major Concentrations / Courses: Fundamentals of Website Development (completed with 100% score), Modern & Mobile Front-End Web Design I, Introduction to Instructional Design, Applied Online Course Design Capstone (completed with 95.68% score), Introduction to Creative Exploration on the Web (completed with 100% score), Video Field Production, Video Editing & Digital Design, Exposing Digital Photography, Lighting Design for Video and Post-Production, Making the Short Film: Innovations and Practices for the Digital Age, Introduction to 3D Art and Animation, Capstone Design Studio Karachi University Karachi, Pakistan

Masters in Arts December 2007 - January 2010

Majors: International Relations

Karachi University Karachi, Pakistan

Bachelors in Humanities December 2000 - January 2003 Majors: Political Science, International Relations, Education GRAPHIC DESIGN & DIGITAL MEDIA EXPERTISE & SOFTWARE KNOWLEDGE Adobe Photoshop, Adobe In Design, Adobe Illustrator, Adobe Dreamweaver, Adobe Lightroom, Adobe Premiere Pro, Adobe After Effects, Photography (with passion for Food Photography), High-End Image Editing, WordPress, HTML, JavaScript, CSS, Java P5 Library, 3D Studio Max, Sketchup, AutoCAD (reading knowledge of architectural drawings and some editing), Sketching & Painting (gifted ambidextrous. Can paint and sketch with both hands).

PROFESSIONAL QUALIFICATION

Harvard University Extension School Boston, USA

Learning, Design & Technology Certificate (Digital Media Design) December 2016 - December 2019 Noor College Karachi, Pakistan

Diploma in AutoCAD Draftsperson & 3D Studio Max November 2008 - May 2009 Majors: Architectural Drafting, AutoCAD, 3D Studio Max Swiss International Air Lines Zurich, Switzerland

RFT1 (Reservation & Ticketing part 1), SWISS, Zurich May 2007 - May 2007 Majors: Reservation Fares & Ticketing, Procedures, Company Policies, Customer Handling & Satisfaction, TIMATIC, TOMAS

MPL Training Centre Karachi, Pakistan

Professional Training Course in Air Ticketing & Tariff November 2006 - January 2007 Majors: Theory Air Fare & Ticketing Tariff & Ticketing Basic & Advance, Reservation System, Amadeus, Galileo Swiss International Air Lines Karachi, Pakistan

World Tracer System (baggage lost and found on job training) March 2007 - April 2007 Majors: Baggage Lost and Found Airline System, Complaint Management & Handling, Compensation Management Aptech Computer Education Karachi, Pakistan

DISM (Diploma in Software Management) August 2001 - August 2002 Majors: Programming languages, Database designing, Microsoft Office, SQL etc. VOLUNTEER SERVICES

Aga Khan Development Network & Aga Khan Economic Planning Board Karachi, Pakistan & Dubai, UAE Job Placement & Skill Development, Designer, Poverty Alleviation January 1995 - Till Present Have been working for AKDN in various capacities for several years, as in our community (Ismaili / Aga Khani Community), it is a common practice to offer volunteer services from early childhood. Recently, I have been designing for my community events. However, one of my major achievements during my volunteer services is the fact that I have been able to help hundreds of candidates falling under poverty line with job placements and skill development trainings in Dubai, UAE.

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