Kevin Schwery

Linkedin.com/kschwery • ac58sa@r.postjobfree.com • Portland, ME • Lancaster, PA

641-***-**** • WeChat: kschwery • Skype: kschwery

Ecommerce & Marketing VP/CMO

Summary

●Dynamic marketing and ecommerce team leader with experience from online service, payments, insurance, OTAs to consumer marketing, CPG, automotive, fashion, jewelry, electronics verticals with both startups & Fortune 500 companies: Osram, Sylvania, eBay, PayPal, Travelex, Vayama,

●Directed eBay Partner Network for 3 years, adding $1 billion in annual sales and 90,000 Affiliates

●Improved Travelex conversion 5x, and E.B.I.T.A. profit 2x, launching content, affiliate, and social strategies

●Grew sales 600% and profit 700% for Vayama’s Affiliate, CPA, and CPC channels annually

●Extensive international marketing, travel, and operations experience, specifically in China

●Rolled out new payment method at eBay Partner Network, reducing spend by $60M per year

M.B.A. 2008 University of Phoenix 3.8 GPA • Simpson College, Double Major B.A. 3.5 GPA 1995

2017 - 2018 Income Store / TGC Senior Director Ecommerce Lancaster, PA

●Onboarded 8 separate consumer ecommerce businesses, leading integration, operations, and fulfillment

●Spearheaded acquisition, retention, and conversion initiatives with marketing automation, mobile focus

●Retooled and assembled 15+ marketing team leveraging agencies, gigwork, and direct staff

●Built 40m annual revenue streams, managing P&L ~1m budget to execute product, promotion, and UX

●Expanded jewelry, hygiene, subscription, fashion, accessories, supplements verticals direct and in Amazon

2015 - 2017 Osram Sylvania Ecommerce & Digital Marketing Head – NAFTA Hillsboro, NH

●Led revamp of corporate site for Sylvania.com, first product pages, extensive family content

●Drove marketplaces strategy with ChannelAdvisor and rollout of first DTC shipping 3PL solution

●Tripled online sales with Amazon.com in 18 months, initialized eBay, Jet.com, Newegg, & Canada/Mexico

●Managed budget of $650k+ for US to coordinate 5 agencies, optimizing SEO and all online strategy

●Pitched and executed new online iMAP policy and Authorized Reseller program to improve online pricing

●Drafted strategy for DTC U.S. ecom sites with fitment, strategic partnerships with Tirerack, JEGS, US Auto,

2014 - 2015 Union Life Insurance Ecommerce & Marketing VP Beijing, CN

●Leading Union Life ecommerce and digital marketing initiatives with a $4m budget and team of 12

●Launched site redesign, new customer APP, and lead nurturing model, driving $120m in annual sales

●Worked directly with Chairman and China government officials, using Mandarin

●Crafted 'car' and property insurance sales model, purchase flow, and new product development

●Optimized SEO, SEM, Social & Partner Marketing, launched Big Data, CRM, Marketing Automation, Loyalty

●Set partnerships with WeChat (Tencent), Taobao, China Mobile, China Unicom, Chunar, Ctrip and airlines

2013 – 2014 Travelex Insurance Head of International Ecommerce Omaha, NE

●Directed $500k annual ecommerce budget, developed and executed all online marketing strategy

●Drove SEO/SEM tactical, claiming #1 Google rank for top non-brand keywords, 300% improvement SEM ROI

●Introduced Facebook retargeting, day parting, display, Bing/Yahoo SEM, call and Google + extensions

●Set key KPIs, robust board and C-level reporting, compliance and contract negotiation with underwriters

●Developed Travelex affiliate program, content strategy, review syndication, and SiteFinity CMS launch

●Managed development of mobile/responsive site design, tag management, and blog redesign

2011 – 2012 Vayama (BCD Holdings) Director of Partnerships & Online Acquisition San Francisco, CA

●Led partnership acquisition and channel strategy for two online brands: Vayama and BudgetAir

●Increased conversion by 300% and lowered costs by 30% for the affiliate marketing channel

●Increased ROI by 40% for agency channels through improved performance marketing metrics

●Drove partnerships with Living Social, Amazon Local, etc. increasing traffic by 20%

●Launched 4 display remarketing programs that grew to 5% of total sales

2010 – 2011 IronPlanet Online Marketing Director San Francisco, CA

●Owned the $6.5 million P&L Marketing Budget for online and offline channels

●Increased SEO ranking by 200%, Launched affiliate program, cutting acq costs 90%, adding 50K customers

●Led $5 million SEC sports marketing initiative, that included tradeshows and TV advertising

2007 –2010 eBay Sr. Manager Online Marketing San Francisco, CA

●Increased sales $500 million by optimizing business models, key partnerships and verticals

●Lowered acquisition costs by $120 million per year by transitioning affiliates to an in-house platform

●Grew ROI by 50% on affiliate leads with new tiered pricing model in over 10 countries

●Increased vertical site traffic by 20%, 5 million clicks per month, leading new recruitment channels

●Recruited agency, expanding to team of 5 reports to drive vertical outreach

●Introduced a campaign of targeted newsletters to top performing affiliates, and partner blog, resulting in increased loyalty and feedback, faster adoption of test products, and more effective communication

2005 –2007 PayPal Community Events & Education Manager San Francisco, CA

●Led PayPal “Education & Events” team with 3 reports, educating 2 million eBay sellers nationwide

●Developed a 100k budget and charitable giving strategy with 70+ national and local non-profits

●Set standards for corporate citizenship, community interaction, charitable giving, and civic investment

PayPal Enterprise Account Director Omaha, NE

●Developed PayPal “Red Carpet” B2B strategy to grow enterprise share of wallet 20% with merchants

●Increased PayPal enterprise account base to $173M in annual revenue growing by 30%

●Established communication strategy to 100K PayPal merchants improving satisfaction with 80+ mgrs.

●Launched and drove new “Bright Ideas” campaign for internal recommendations & feedback

●Led Express Checkout initiative with ProStores and BillMeLater clients driving 80% adoption rates

2004 - 2005 Pollard Banknote Product Marketing Manager Omaha, NE

●Increased profitability 5% with 15 new gaming and lottery partners and 35 new high margin products

●Grew sales 30% by securing $10 million Bingo contract with Manitoba Lottery

●Reduced labor by 200 hours per week, saving $2m annually, automating inventory and daily scheduling

●Managed cross functional team to release 10 new gaming products, variations, and product lines

2003-2004 American Athletic Marketing Services Manager Jefferson, IA

●Led new logo, brand, and site refresh to coordinate with 2004 Olympic games

●Drove Chinese assembly practices eliminating $100K in product costs, bringing in $5m in annual profits

1995-2003 Additional Experience Phoenix, AZ

Insight.com Product Marketing Manager • CompUSA Retail Sales Manager

Western Iowa Networks Marketing Manager • AmbiCom Marketing Communications Manager

KEY SKILLS SUMMARY

Online Strategy & Planning Google Shopping, CPC, Display Partnership/Affiliate Marketing Assembling and Leading Strong Teams Networking & Building Key Alliances P&L Budget Management CPM, CPA, CPC Relationships Chinese/German Language/Culture Data Analysis & Modeling Print, Display, Mass TV Media Market Research & Forecasting Vendor & Client Relations B2C, B2C, O2O, D2C Marketing Leadership Project/Web Management Goal Setting and Motivation

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