Senior Level Creative Professional

ABOUT

As a Senior Level Creative, I utilize my experience and ability to enrich all aspects of the creative process. This will be accomplished with gumption and extensive knowledge of design,

marketing, retail, and related industries.

WORK EXPERIENCE

Toys“R”Us

2/16-present Creative Manager

Creative leader within the in-house Design Studio. Conceptual thinker and brand steward who drives development of fresh and innovative creative solutions that deliver on marketing objectives and KPIs.

• Provides meaningful, clear art direction and feedback to achieve marketing objectives

• Manages staff and freelance designers

• Ensures accountability in meeting production milestones adjusts workload and assignments to accommodate changing business needs

• Responsible for most non-promotional material, for the Toys“R”Us brand for all media channels, including direct mail, newspaper inserts, social media, digital ads, rich media/animation, email, web home page, banners and landing pages. This included creating a 360o campaign for St. Jude Children’s Research Hospital. It raised 33% over projections for a total of $3 million

Midnight Oil Agency

5/09-8/15 Associate Creative Director /Senior Art Director An entertainment marketing agency that utilized a “Think through Build” model. Strategized as well as produced some of the most creative and meaningful design in the industry. Clients included Universal, Fox, Dreamworks, Paramount, Sony, Microsoft, Sonos, Activision and Disney.

• Creative directed and supervised 2 art directors and 3-5 designers

• Acted as a creative, hands-on and passionate leader responsible for handling campaign initiatives from initial client briefing to final production

• Direct and execute creative development & implementation of print, digital (UI) and experiential programs for entertainment, gaming and consumer brand clients

• Hands-on expertise - from creation of keyart to store redesigns

• Retail and shopper experience expert

• Oversaw design of campaign ecosystems across multiple touch points

• Served as strategic partner to clients

• Pushed creative excellence while mentoring the talent

Cornerstone Display Group

5/06-4/09 Creative Director / Senior Art Director

An entertainment design firm specialising in POP displays with clients such as Fox, Disney, and Universal.

• Focused on home entertainment including POP and in-store promotions

• Creative lead of the Disney Direct account, which entailed most in-store needs for Disney

• Art directed and supervised 1-3 freelance artists

Moore Design Group

3/02-3/06 Senior Art Director

An entertainment design firm with clients such as Fox, Disney Interactive, Logitech, and Sega.

• Creative lead for the video game/video game components, and learning software industry.

• Took designs from inception (as an individual or as part of a team)

• Created advertising, packaging, displays, logo and branding solutions

• Art directed and managed concept artists, illustrators, and photographers

The Outdoor Recreation Group

4/00-3/02 Art Department Manager

5/97-4/00 Senior Graphic Designer

A conglomerate of outdoor gear companies, including Outdoor Products, Fieldline, and Thrive.

See my work at BarelyEvenBetterThanGood.com

SKILL SET

Big ideas

Branding and Identity

Retail Experiences

POP design

Print

Digital - UX/UI

Leadership

EDUCATION

Woodbury University

B.S. Degree

Major: Graphic Design

Minor: Business

SOFTWARE

CC2018

Photoshop

Illustrator

Indesign

Misc. 3D Programs

CONTACT

818•427•8011

***********@*****.***

Contact this candidate