Market Research
Resume:
MOLLY TYZA
January **** -
Expected
December
**18
Master of Science in Marketing Research
Michigan State University
#* ****** ** ** ********* Research Degree program in the U.S. Relevant Coursework: Questionnaire Design, Consumer Insights, Statistical Analysis in Market Research, Marketing Management, International Market Research, Market Research Reporting
2008 - 2012 Bachelor of Science in Human Biology
Michigan State University
Major: Human Biology, GPA:3.57
Relevant Coursework: Public Speaking, Interpersonal Communications, Technical Research Writing and Presentation
EDUCATION
June 2018 -
Present
Market Research Intern
Ulta Beauty
Primary Research: Conducted front to end primary research for internal stakeholders and external brand partners to inform key business decisions Questionnaire Design: Developed custom questionnaires to address specific business questions and gather meaningful feedback from customers Data Analysis: Utilized statistical methods to analyze survey data and uncover relevant consumer insights
Research Reporting: Reported and visualized data to convey a clear narrative of the results and implications of the research study
March 2016 -
December
2017
Assistant Department Manager
Nordstrom
Direct Sales: Managed a 9-person direct sales team of a $2.4 million/year business Sales Training: Created monthly personalized development plans based on multiple performance metrics to build an effective sales staff and improve employee retention Key Account Management: Analyzed inventory and sales trends to optimize merchandising strategies for the highest grossing vendor in the $46 million/year store
Omni-Channel Sales: Managed 2 of 3 employees selected to pilot a new digital showroom technology, leading to increased sales revenue growth and expansion of the program
Fulfillment: Analyzed and redesigned core business processes to improve order fulfillment by 30%
New Product Introduction: Led the merchandising and sales training for the launch of the Ivy Park line in this store, which became the #2 door in the MW, #4 company-wide Merchandising: Merchandised over 8,800 products on a 6700 sq. ft. sales floor to create visually dynamic product displays and support sales strategies Public Speaking: Present to peers and supervisors on departmental successes and initiatives in weekly management meetings
August 2015 -
March 2016
Senior Sales Associate
Nordstrom, Top Tier Cosmetic Brand
Direct Sales, Customer Service: Provided luxury experiences to elite clientele to generate sales for the 2nd highest grossing brand of the department Omni-Channel Sales: Early adopter and a top volume driver utilizing new Text-to-buy technology
Customer Loyalty: Developed and maintained strong relationships with clientele to provide the highest level of personalized service and support brand priorities September
2014 - August
2015
Brand Manager
Nordstrom, Mid Tier Cosmetic Brand
Event Execution: Generated sales with creation and execution of promotional events. Recognized for highest percentage increase in sales in the Midwest region during Anniversary Sale and the 2nd highest grossing month of the year Scheduling: Scheduled limited staffing hours to maximize business Sales Training: Trained and educated approximately 50 sales associates on product knowledge, sales strategies and promotions
Inventory Management: Monitored inventory levels and partnered with buyers to maintain optimal stock-on-hand
March 2013 -
September
2014
Sales Associate
Nordstrom, Mid Tier Cosmetic Brand
Direct Sales, Customer Service: Generated sales using personalized customer service, product expertise and promotional knowledge
PROFESSIONAL EXPERIENCE
Farmington Hills, MI
********@*****.***
SUMMARY
Precise Quantitative and Qualitative
Analyst with a Marketing and Sales
leadership Background
Marketing Analysis, organizational and
Sales Leadership, and Exceptional Client
Management
Refined Relationship-building and
Consulting Skills and experience working
collaboratively with clients and customer -
facing sales staff
SKILLS
Data Analysis and Reporting
SPSS Statistics & Modeler
Client Insight Consulting and Management
Visual and "Story Telling" Communications
Project Management
Critical Thinking and Innovation
Quantitative and Qualitative Analytics
Client Relationship Management
Business and Sales Strategy
Organizational Leadership
INTERESTS
Retail Industry
Watercolor Painting
Cosmetic Artistry
Downhill Skiing
LEADERSHIP
Recruitment Counselor - 2011 - MSU
Panhellenic Org.
External Social Director - 2010 - Delta
Gamma, Beta Xi Chapter
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