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Market Research

Location:
Farmington Hills, MI
Posted:
July 12, 2018

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Resume:

MOLLY TYZA

January **** -

Expected

December

**18

Master of Science in Marketing Research

Michigan State University

#* ****** ** ** ********* Research Degree program in the U.S. Relevant Coursework: Questionnaire Design, Consumer Insights, Statistical Analysis in Market Research, Marketing Management, International Market Research, Market Research Reporting

2008 - 2012 Bachelor of Science in Human Biology

Michigan State University

Major: Human Biology, GPA:3.57

Relevant Coursework: Public Speaking, Interpersonal Communications, Technical Research Writing and Presentation

EDUCATION

June 2018 -

Present

Market Research Intern

Ulta Beauty

Primary Research: Conducted front to end primary research for internal stakeholders and external brand partners to inform key business decisions Questionnaire Design: Developed custom questionnaires to address specific business questions and gather meaningful feedback from customers Data Analysis: Utilized statistical methods to analyze survey data and uncover relevant consumer insights

Research Reporting: Reported and visualized data to convey a clear narrative of the results and implications of the research study

March 2016 -

December

2017

Assistant Department Manager

Nordstrom

Direct Sales: Managed a 9-person direct sales team of a $2.4 million/year business Sales Training: Created monthly personalized development plans based on multiple performance metrics to build an effective sales staff and improve employee retention Key Account Management: Analyzed inventory and sales trends to optimize merchandising strategies for the highest grossing vendor in the $46 million/year store

Omni-Channel Sales: Managed 2 of 3 employees selected to pilot a new digital showroom technology, leading to increased sales revenue growth and expansion of the program

Fulfillment: Analyzed and redesigned core business processes to improve order fulfillment by 30%

New Product Introduction: Led the merchandising and sales training for the launch of the Ivy Park line in this store, which became the #2 door in the MW, #4 company-wide Merchandising: Merchandised over 8,800 products on a 6700 sq. ft. sales floor to create visually dynamic product displays and support sales strategies Public Speaking: Present to peers and supervisors on departmental successes and initiatives in weekly management meetings

August 2015 -

March 2016

Senior Sales Associate

Nordstrom, Top Tier Cosmetic Brand

Direct Sales, Customer Service: Provided luxury experiences to elite clientele to generate sales for the 2nd highest grossing brand of the department Omni-Channel Sales: Early adopter and a top volume driver utilizing new Text-to-buy technology

Customer Loyalty: Developed and maintained strong relationships with clientele to provide the highest level of personalized service and support brand priorities September

2014 - August

2015

Brand Manager

Nordstrom, Mid Tier Cosmetic Brand

Event Execution: Generated sales with creation and execution of promotional events. Recognized for highest percentage increase in sales in the Midwest region during Anniversary Sale and the 2nd highest grossing month of the year Scheduling: Scheduled limited staffing hours to maximize business Sales Training: Trained and educated approximately 50 sales associates on product knowledge, sales strategies and promotions

Inventory Management: Monitored inventory levels and partnered with buyers to maintain optimal stock-on-hand

March 2013 -

September

2014

Sales Associate

Nordstrom, Mid Tier Cosmetic Brand

Direct Sales, Customer Service: Generated sales using personalized customer service, product expertise and promotional knowledge

PROFESSIONAL EXPERIENCE

Farmington Hills, MI

248-***-****

ac58s6@r.postjobfree.com

SUMMARY

Precise Quantitative and Qualitative

Analyst with a Marketing and Sales

leadership Background

Marketing Analysis, organizational and

Sales Leadership, and Exceptional Client

Management

Refined Relationship-building and

Consulting Skills and experience working

collaboratively with clients and customer -

facing sales staff

SKILLS

Data Analysis and Reporting

SPSS Statistics & Modeler

Client Insight Consulting and Management

Visual and "Story Telling" Communications

Project Management

Critical Thinking and Innovation

Quantitative and Qualitative Analytics

Client Relationship Management

Business and Sales Strategy

Organizational Leadership

INTERESTS

Retail Industry

Watercolor Painting

Cosmetic Artistry

Downhill Skiing

LEADERSHIP

Recruitment Counselor - 2011 - MSU

Panhellenic Org.

External Social Director - 2010 - Delta

Gamma, Beta Xi Chapter



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