Digital Marketing/Copywriting

phone: 919-***-**** Greensboro, NC

email: ****************@*******.***

https://christinakester.carbonmade.com

experience

Copywriter, National Wholesale, Lexington, NC, 2017-present

Collaborate with graphic designers and creative director to create advertising concepts and write all relevant copy.

Write product descriptions and headlines for print catalog and website.

Doubled the number of visitors to blog by ghost writing blog posts and creating backlinks.

Create meta tags and keywords for SEO to improve organic search results.

Proofread and edit product copy, emails, and direct mail, for consistency in style and brand voice.

Increased sales of the PPC channel by 62% over last year; optimized Google and Bing ad campaigns to improve ad placement and conversion, as well as traffic, the CTR, and ad quality scores.

SEM Digital Specialist, DexYP, Cary, NC, 2012-2015 & Dallas, TX, 2015-2016

Wrote business descriptions and taglines to engage the target audience, highlight key selling points and help organic search results through SEO.

Crafted custom ad copy that improved the CTR of sponsored ads on Google & Bing.

Analyzed underperforming SEM accounts and adjusted keywords, geo targeting and bidding to increase search traffic and improve the quantity and quality of leads.

Provided program recommendations and created sales proposals for premium-level accounts based on search volume for targeted keywords.

Social Media Director, EntreServ, Raleigh, NC, 2011-2012

Managed social media and posted on Facebook and Twitter for small businesses using HootSuite.

Wrote blogs for a variety of clients; responsible for SEO and creating content for customer websites.

Created email campaigns and sent out email blasts using MailChimp.

Freelance Copywriter & Copy Editor, 2002-2012

Wrote and proofread text for brochures, catalogs, direct mail, blogs, and websites for a wide range of companies, including Belk, Burt’s Bees, Carolina Biological Supply, Best Home Pro, Graphik Dimensions, UClub and Sinclair Institute.

Copywriter (Contractor), Pace Communications, Greensboro, NC, 2010

Wrote new product descriptions for Exclusively Weddings websites and print catalogs.

Tailored product copy to fit five new wedding sites, each with its own unique target market, style and tone.

E-Commerce Copywriter (Contractor), The Body Shop, Wake Forest, NC, 2008

Wrote new web copy, including product details, landing pages and banners, as part of a global rebranding effort.

Edited the entire website for consistent style and tone, and incorporated keywords to improve organic search results.

Created blog that successfully grew the brand’s social media presence, and wrote and edited e-mails and catalog content.

Public Relations Writer & Editor, MMI Public Relations, Cary, NC, 2007-2008

Wrote and proofread press releases, web content, biographies, white papers, case studies, brochures and other collateral for clients.

Copy Editor, Triad Business News, High Point, NC, 2000-2002

Edited newspaper stories using AP Style; wrote headlines and photo cut lines to capture readers’ attention.

Wrote weekly profile of local corporations as well as feature articles.

education

University of North Carolina at Chapel Hill, Chapel Hill, NC, BA, English Literature

New York University Summer Publishing Institute, New York, NY, Book and Magazine Publishing

skills & abilities

Copywriting, copy editing/proofreading, grammar, spelling, MS Word, Excel, PowerPoint, Outlook, Internet research, Mac & PC platforms, social media, blogs, CMS, CRM, SEO, Google Tag Master, PPC, Google AdWords and Analytics, Bing/Yahoo, Wordstream, HootSuite, MailChimp, WordPress, Salesforce, and JIRA, as well as working knowledge of HTML, CSS, InDesign, and Photoshop.

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