Executive Director, Digital & Creative Services

Scott J. Hennessy

Coopersburg, PA *****

http://www.linkedin.com/in/scotthennessy

https://scottjhennessy.wixsite.com/leadership

**************@*****.*** 610-***-****

Executive Director, Digital & Creative Services

Advance Brand Loyalty Optimize Operational Performance

Build Tomorrow’s Leaders

Executive Creative Director who is passionately creative and has operational expertise and extensive experience strategically leading in-house agencies, managing team performance, and facilitating resolution of high-level escalations.

Established reputation for inspiring and coaching internal teams and external agencies to deliver innovative solutions that promote brand loyalty and alignment.

Adept at driving revenue growth and long-term regional and global brand engagements with stakeholders through creation and reinforcement of purchase influence visual communications.

Areas of Expertise:

Team Development & Leadership

Strategic Planning

Process Management

User Experience & Testing

Brand Management

Financial & Business Management

Organizational Design

Vendor Management

Technology Selection & Implementation

Digital Marketing

Professional Experience

OLYMPUS CORPORATION OF THE AMERICAS, Center Valley, PA 2012 to Present

Executive Director, Digital & Creative Services

Served as primary executive architect and brand champion, accountable for leading and providing guidance for 2 corporate shared divisions, budget oversight, and vendor management. Drove consistency of the brand look, feel and voice within the visual communications strategy business cases, project plans and cost / resource implications, for new and refresh digital platform projects, to support consumer and medical business objectives.

Served as brand champion and primary executive architect, determining the look, feel, and voice requirements within visual communications strategy.

Drove year-over-year B2C and B2B growth against both consumer and medical business objectives through executive leadership and hands-on development of traditional and digital marketing strategy.

Increased brand recognition improved digital presence, and promoted sales of products and services by executing organization-wide strategy, focused on monitoring brand alignment, visual marketing and communication design, and digital platform activities.

Ensured satisfying user experiences and drove early adoption by interpreting, aligning and governing the Olympus brand at regional, pan-regional and global levels.

Scott J. Hennessy **************@*****.*** Page Two

OLYMPUS CORPORATION OF THE AMERICAS (Continued)

Through partnership identified technology, developed architecture, implemented and maintained a performance-driven consumer digital commerce responsive website that generated $11.5M topline dollars yearly with double-digit gross profit (GP); supported by in-house agency, vendor management, and regional / global groups.

Proved guidance and hands-on development of world-class progressive web design style tile for user digital experience that promoted a rich, emotive brand discovery, that resonated with consumer values and key performance indicators (KPIs).

Additional Relevant Experience

OLYMPUS, Center Valley, PA

Director, Corporate Creative Services 2007 to 2012

Drove strategy and led the corporate shared department, and managed daily needs of internal agency, while navigating the greater organization and creating advocacy for the team. Established the in-house agency’s value proposition to support all business groups’ objectives.

Creative Manager 2001 to 2007

Oversaw creative execution of Internet activities to promote sales of consumer and medical products, increase positive brand recognition, and ensure satisfying user experiences.

Senior Graphic Designer 2000 to 2001

Conceptualized, created and developed front-end interfaces for company website, including seasonal and monthly content updates, micro-sites, web-based applications and email marketing.

ARTHUR ANDERSEN, New York City, NY 1999 to 2000

Interface Graphic Manager

Managed creative aspects within digital user interface elements for clients such as Goldman Sachs.

Education & Professional Development

Completed coursework towards a Master of Interactive Multimedia Arts degree (IMA), Focus on Digital Interaction, LIU / CW Post, Brookville, NY

Bachelor of Science (BS), Visual Communications, SUNY Farmingdale of Technology, Farmingdale, NY

Associate of Arts (AA), Advertising Art and Design, SUNY Farmingdale of Technology, Farmingdale, NY

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