Social Media Manager

Sharon Yan **** El Camino Real, Burlingame, CA

917-***-**** ******@***.***

Education

New York University New York, NY

B.A. Digital Communication May 2018

Experience

Vivienne Hu LLC New York, NY

Marketing Coordinator June 2018-Current

• Implement marketing and advertising campaigns by assembling and analyzing sales forecasts

• Prepare marketing and advertising strategies and plans

• Build client database and promoted E-commerce on social media apps to increase monthly revenue

• Produce copywriting and creative visual contents for VH social media accounts

• Outreach online bloggers and magazine editors and maintained long relationship with them

• Communicate with vendors and sales team and schedule for sales department meetings

• Manage store events and designed visual advertisements/flyers/posters

The Orchard (Sony Music Entertainment) New York, NY

Interactive Marketing Intern Jan 2018-May 2018

• Brainstormed online marketing campaigns for Orchard and Sony Music artists (including Bella Thorne, Jim Gaffigan, Al Green) and prepared for promotional presentations

• Designed posters, GIF and music video teasers for artists

• Coordinated and managed college marketing promotional activities

Stila Cosmetics New York, NY

Social Media Intern Sept 2017-Dec 2017

• Managed Stila brands official Instagram, Pinterest, Facebook and Twitter Account including researching pictures, editing captions and scheduling posts

• Utilized social media strategies to promote Stila Holiday Special cosmetics sets

• Assist the team with administrative works

Lead PR New York. NY

Public Relation Intern Sept 2016-Dec 2016

• Monitored media client news, created media clippings, sent daily clients reports and emails

• Wrote press releases and PR pitching email drafts

• Conducted research for potential clients and created contact and media databases

• Answered calls and scheduled meetings for PR manager

Cosmopolitan & Seventeen Magazine New York, NY Accessories Division Intern May 2016-Aug 2016

• Assisted three cover-girl photoshoots and many accessories photoshoots

• Conducted research on fashion trends for editorial publications and contacted related relating stores

Hearst Digital / Marie Claire Magazine New York, NY

Digital/Online Editorial Intern Jan 2016 -May 2016

• Articles published on harpersbazaar.com and marieclaire.com

• Managed Marie Claire’s official Pinterest Account, published posts and updated photo galleries for Marie Claire official Instagram Account, assisted Snapchat and Facebook livestream

• Assisted editors to research and pitch Beauty & Life style ideas and stories

• Transcribed Interviews and fact-checked drafts

Skills

Languages: Fluent in English and Chinese, Basic Reading and writing in Spanish

Skills: Photoshop, Business Manager, Adobe Suite, Cision, Viraltag, Fashion GPS, Social Media Platforms, Later, Microsoft Office, Google Analytics, I-movie, Moviemaker, GIF

Volunteer Experience: NYC Sinovision TV Station, Fairchild Radio Station-Vancouver, Piano Player for three years in Senior Center-West Vancouver

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