Manager Marketing

CLAIRE LEFEVRE

PROFESSIONAL EXPERIENCES

**/**** – 12/2017 Account Director – W (Havas WW) leading branding and advertising agency

• Drove development of a new capability for corporate communications within the agency. Won 5 new clients, generated 1,2 millions dollars revenue in 2017.

• Led the rebranding of Amundi, including strategic planning, internal communications, marketing plan, advertising campaign (OOH, press, digital, social) in 14 countries, meeting the tight deadline of 3 months, staying within budget Clients sectors: life sciences (Sanofi, Assurance Maladie), asset management (Amundi), oil industry (Total Marketing Services) food industry (Tereos) and beauty retail (Sephora, Parfums Christian Dior).

09/2013 – 03/2016 Senior Consultant – Little Wing, corporate communications agency

• Transformed communications processes and refreshed the communications formats for Boston Consulting Group, resulting in an increase of press coverage by 50% over 12 months, tripled Twitter audience in 4 months (organic growth) and doubled LinkedIn audience in 6 months – identified as worldwide best practice within BCG network.

• Improved brand awareness and brand image among clients for ING Direct through a 3 months online contest, resulting in a clients’ event in Paris (1 million dollars budget)

• Introduced and implemented digital transformation within the agency, with new digital tools, including Slack, Augure, Hootsuite.

Clients sectors: consulting (BCG), legal consultancy (Baker&McKenzie, Gide), banking (ING Direct, Société Générale), education

(Lycée Winston Churchill, EABJM) and retail (Unibail-Rodamco).

09/2012 – 08/2013 Junior Brand Manager – PSA Peugeot Citroen (major automobile brand)

• Conducted competitive analysis, benchmarked and analyzed surveys data to define the new positioning of the historic vehicles’ line.

• Wrote the new brand book (brand history brand strategy, visual identity) and onboarded 14 major subsidiaries.

• Coordinated worldwide brand surveys and integrated subsidiaries inputs from 14 countries (E.U, Asia, Latin America)

• Drastically improved the online customer journey on the accessories e-commerce website, solving for gaps (+225% conversion)

01/2012 – 08/2012 Intern Brand Manager – SFR (leading wireless company)

• Formalized and championed a new KPI model across teams, after identifying a lack of holistic approach to metrics across the organization. This KPI model was internally well-received and became standard within the company.

VOLUNTEER – AMA SAN DIEGO

• Selected to be the Integrated Marketing Manager for Cause Conference October 2018

• Led event experience team for Art of Marketing 2018. Recognized as volunteer of the month in June 2018.

EDUCATION

2010-13 Master Marketing & Communications - Sciences Po Paris (France) 2009-10 Exchange program – Middle Eastern Studies - Cambridge University (UK) 2007-10 Bachelor Political Sciences Cum Laude - Sciences Po Paris (France)

LANGUAGES

• French: native language

• English: bilingual

• German: reading, writing and speaking

• Spanish: reading and understanding

TECHNOLOGY

• Office suite: high proficiency

• Web development: HTML basics, development of 3 websites with CMS (weebly, wiz, wordpress)

• Design: Photoshop basics

• SEO: training UC Davis (certification) – alexa, screamfrog, Google analytics

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