Digital Marketing

Elgin Braggs Jr

https://pathbrite.com/elginjr/career

********@*****.*** Denton, TX 940-***-****

I provide Digital Consulting & Branding Services for businesses to attain results they'd love to achieve. Engaging with clients and determining how to best engage, grow, and nurture their digital consumers. All of the projects I've worked on have been outside of my full-time job, and have granted me with unique opportunities to apply the knowledge and expertise gained from the University of North Texas.

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Experience

E-Commerce Jedi, pNeo, May 2018 - Present

As a team member at pNeo, I have the opportunity to participate in driving unique new products for retail. I get to have input into new products and work closely with the teams that provide feedback on new product, packaging, concepts, etc.

Ensure that Third-Party Marketplace platforms such as Amazon, ensuring that metrics for each channel are met or exceeded to maintain good standing Identify opportunities to grow the brand's web sales domestically & internationally Ensure that SEO & keywords are optimized for each marketplace Manage inventory in third-party warehouses to ensure that supply to consumers is optimized Ensure that websites remain current and accurate

Provide assistance with simple troubleshooting of pNeo IT infrastructure when able Conduct regular testing on alternative creative & web structure to drive higher conversion. Provide weekly metrics to the team on web performance Updating WooCommerce & ensuring Stripe is enabled for secure checkout Replicating UK Amazon Storefront to mirror US Amazon Storefront Aesthetic changes to all brand sites

Digital Marketing Manager, MMD-Squadron, September 2017 - March 2018 Responsible for driving revenue from the digital arms of the business. This responsibility includes nurturing and growing our current customer base as well as developing new customers to add to the bottom line.

Communicate and maintain and promotional schedule including print and web activities Created multiple Email Marketing Templates targeting Personalization. Manage and optimize SEO/SEM activities via 3rd party services Created banner ads and retargeting campaigns for AdWords Display Network. Deliver weekly metrics about web performance including revenue, conversions, and visits Analyze results from emails, banner ads, retargeting activities to determine ROI Segment and create new email templates for personalization in products selection Communicate business trends based on results

Regular testing on alternative creative and web structure to drive higher conversion Manage social media posts and customer communication with 3rd party automation tools Challenge status quo of the website to re ect current marketing trends in product presentation and purchase ow

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Web Content Admin., Global Solutions and Technology, Inc., May 2016 - July 2017 Present Responsible for Web, Digital, Emerging Content Marketing & Communication Technologies. Collaborating with the Digital Marketing Team to plan, create, deliver and evaluate web content that supports client’s goals and strategic plans.

Implemented the use of HootSuite and other Social Automation tools Created multiple Google Data Studio Sheets for clients Helped with the rebuild of a site by merchandising the site on Dot Net Nuke (DNN) Initiated consistent use of Google Analytics for existing & upcoming clients Strategic Adviser, INFLC Inc., May 2017 - Present

INFLC is an intelligent platform that empowers brands to automate in uencer marketing and reach audiences at scale. Our proprietary software seamlessly connects companies and agencies with the most dominant form of customer acquisition today.

Freelance Web Design, NuStalgic Media, Jun 2014 - Present 3 years of comprehensive hands-on experience working with Web Analytics, SEO, HTML, and CSS. Using this knowledge to construct websites for clients on various platforms Deepening UI/UX knowledge using Web ow CMS to build up a client portfolio providing ongoing support

Site Merchandising experience on Demandware and Dot Net Nuke (DNN) which are hosted E- Commerce platforms

Expertise in Magneto and Volusion – using these platforms to build a fully functioning E-Commerce website as a part of coursework and for clients

Digital Marketing Intern, Greedi, Inc., Jun 2015 - Sep 2015 Develop & understand Digital Marketing Strategies that will meet client objectives. Write marketing content to be deployed across di erent social media platforms. Learn SEO best practices & write meta content to support SEO initiatives.

Achieved an average of 25% increase week over week Analyze reports to create insights that will help drive Digital Marketing Strategies Work with SEO tools and platforms to create e ective keywords Digital & Social Media Marketing

Results

Achieved a 191% increase in engagement in rst week of new copy layout.

Introduced tools for more e ective marketing by planning campaigns ahead at least 3 weeks in advance (previous AVG. ~ 3 days)

Developed unique content Inbound and Facebook

Marketing strategies resulting in an average of 15 likes per week by creating new way of showcasing products in a more personal way.

Garnered an average 25% increase on social media weekly over 90 days for a local start up.

After 6 months of running Digital Marketing for a local bakery on the side. I was able to generate quality hits, increase online sales by 35%.

Action

Generated new post copy focused on bringing the product to life.

Created, developed and edited editorial content for company to use for all online and o ine marketing.

Schedule posts across social media channels in order to develop consistent engagement and customer retention using unique practices.

Utilized GTD Methodology & Pomodoro to work more e cient while operating in self-directed and remote work

environment within a broad, benchmark driven task structure. Created content for promotions aimed to attract new customers both o ine and online as apart of the Inbound Marketing strategy.

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Fine tuned Google AdWords campaigns, dropping our CPA 7% and our daily AdSpend $20 while keeping conversions constant.

Produced and analyzed reports in Google Data Studio to easily gauge ROI from AdWords campaigns.

Experience with Digital

Spearheaded Inbound Marketing Strategy

to increase omni-channel engagement

across all channels.

Restructured the User Experience on the

Homepage increasing users on page time by

5% in the rst 3 weeks.

Constructed and implemented an Email

Marketing Strategy to showcase products,

press releases, events, and promotional

material to increase user retention.

Managed online presence and reputation

for clients via social media, websites, search

engine optimization, and Google Analytics.

Organizing and managing all digital

multimedia content using Flickr, Google

Drive, Dropbox, etc.

Utilized SimilarWeb to gain competitive

insights on page views, rank & marketing

mix.

Revamped the Welcome Email for new

users. Correcting multiple 404 errors that

had been delivered.

Generated extensive digital marketing

analytics including, but not limited to, user

behavior reports, growth reports, and ROI

tracking. While showcasing strong

communication skills in each situation.

Analyzed various digital marketing tools to

develop well-rounded strategy for client

measuring performance of on-going

programs / campaigns.

Created social media campaigns for top 5

social platforms with post scheduling. As

well as researched and testing for innovative

improvements to add value to the

company’s o ering.

Created sweepstakes contest with landing

page built online and hosted on our

Volusion site.

Stretched outside my comfort zone to

coordinate moving parts with coworkers to

be sure weekly campaigns were scheduled

and properly organized.

Explored best practices to obtain the

maximum return on investment through

clicks, opens, and overall customer

engagement.

Guiding potential and current clients

through di erent E-Commerce & Social

solutions to nd the best t for their budget

and needs.

Collaborated closely with clients to ensure a

successful online marketing presence by

monitoring social tra c in order to develop

healthy and long-lasting relationships with

customers and encourage continued

engagement.

Daily Tech:

Asana

Volusion

Google AdWords

Social Automation

Airtable

Crello

WordStream

ThriveHive

Fastory

Wishpond

Google Data Studio

Bu er

SiimilarWeb

SEMRush

Google Analytics

Web ow CMS

Planable

SUMO Email Builder

Hootsuite

Moz

SimilarWeb

OneNote

Education

2016 Bachelor of Science in Digital Retailing

University of North Texas, Denton, TX

GPA: 3.11

Professional Certi cations

Google Analytics Individual

Certi cation (GAIQ)

The Google Analytics Individual

Quali cation (IQ) is a demonstration of

pro ciency in Google Analytics that is

available to any individual who has

passed the Google Analytics IQ exam.

HubSpot Inbound Marketing

Certi cation

The Inbound Certi cation is a course

where you'll learn how SEO, blogging,

landing pages, lead nurturing,

conversion analysis and reporting

come together to form a modern

inbound marketing strategy.

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